Video Marketing - The Importance of Storytelling by Finkus Brip

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Finkus Bripp's Presentation used in the #WBIS session on Video Marketing

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Video Marketing - The Importance of Storytelling by Finkus Brip

  1. 1. PRESENTED BY STORYTELLING TIPS FOR VIDEO PRODUCTION
  2. 2. ABOUT FINKUS CREATIVE PROFESSIONAL OFFERING INNOVATIVE CONCEPTS FOR TOMORROW’S WINE WORLD CONCEPTION INNOVATIVE IDEAS PRODUCTION WEB & VIDEO VISUAL DESIGN & PHOTO STRATEGIES BRAND & MARKETING CREATIVE-WORX-MEDIA.COM
  3. 3. WINE ON THE ROCKS SHOW REEL WINE  ON  THE  ROCKS’  GOAL  IS  TO  MAKE  WINE  MORE  APPROACHABLE  &   UNDERSTANDABLE  IN  A  FUN  AND  ENTERTAINING  MANNER   CREATIVE-WORX-MEDIA.COM
  4. 4. PRESENTATION OVERVIEW THE  PRESENTATION  WILL  BE  COVERING  THE  ABOVE  TOPICS   1 NARRATIVE STRUCTURE 2 TELLING THE STORY 3 CREATING EMOTION 4 CHANGING THINGS UP 5 FOOTAGE 6 BEING CONCISE 7 CONCLUSION
  5. 5. STORYTELLING PRESENTED BY FINKUS BRIPP 1 NARRATIVE STRUCTURE
  6. 6. NARRATIVE STRUCTURE 1 2 34 5 RISING ACTION THROUGH CONFLICT CLIMAX TURNING POINT FALLING ACTION CREATING TENSION RESOLUTION CONCLUSION EXPOSITION SET THE SCENE
  7. 7. STORYTELLING PRESENTED BY FINKUS BRIPP 2 TELLING THE STORY
  8. 8. TELLING THE STORY 2.1 STORYTELLING FIND YOUR STORY MAIN GOAL CHARACTERS First  off,  you  need  a  story  worth   telling.  Just  rambling  on  in  a   linear  manner  (eg.  “I  woke  up,   had  a  coffee,  got  dressed,  went   to  work…“)  will  have  people   snoring  in  no  Vme.   What  is  the  objecVve  of  your   story  and  what  do  you  want   people  to  think  about  aYer  the   video?  Fairy  Tales  oYen  end   with  “The  moral  of  the  story   is…“  –  exchange  MORAL  with   MESSAGE  and  voilà!   Include  endearing  characters  –   good  or  bad  –  people  want  to   relate.  
  9. 9. TELLING THE STORY 2.2 STORYTELLING DEVELOPMENT GAME PLAN THE BODY It’s  very  important  that  the   character  develop  &  change  as   the  story  unfolds.   It’s  important  to  have  a  game   plan  or  storyboard  but  you   must  also  be  open  for  change   and  adapt  new  ideas  if  need   be.   It’s  how  you  tell  the  story  and   reach  the  end  which  makes   things  interesVng  and  keeps   people  glued  to  the  screen.  
  10. 10. STORYTELLING PRESENTED BY FINKUS BRIPP 3 CREATING EMOTION
  11. 11. CREATING EMOTION 3.1 STORYTELLING MAKE STORY PERTINENT AUDIO ELEMENTS TIMING Eventhough  you’re  going  to  tell   a  story  which  interests  you  it   has  to  be  perVnent  to  the   viewer…  and  you  can  bet  they‘ll   be  asking  „What‘s  in  it  for   me?“.  Always  keep  that  in   mind.   Music  is  incredibly  strong  and   capable  of  taking  you  on  an   emoVonal  roller  coaster  ride.   Your  protagonist’s  or  voiceover   speaker’s  voice  (its  pitch  &   cadence  for  example)  make  all   the  difference.  Monotony  is  the   enemy!   Not  to  be  mistaken  with  the   video  length.  Whether  ediVng  a   fast-­‐paced  video  to  the  beat,   using  pauses,  or  slow  moVon,   Vming  is  very  important.  The   video  can  either  flow  freely  if   it’s  right…  or  studer  along   painfully  if  it’s  not.  
  12. 12. CREATING EMOTION 3.2 STORYTELLING MOOD CAMERA WORK VISUAL STORYTELLING What  type  of  look  are  you   going  for?  Bright  &  happy?   Dark  &  Dreary?  Agressive  &   edgy?  How  you  film  and  pace   your  video  makes  a  huge   difference  in  how  the  story  is   transported.   Before  you  start  shooVng,  think   about  the  shots  in  advance.   The  quality  of  the  framing  and   angles  are  very  important  in   relaVon  to  the  mood.  Using   interesVng  angles  the  human   eye  isn’t  used  to  is  good  but   only  when  used  in  moderaVon.   Show  more  than  you  tell.  Why   tell  something  in  three  long   sentences  when  you  can  do  it   in  a  few  seconds  with  an   object,  graphic  or  photo?     Tip:  watch  your  video  without   audio  to  guage  the  strength  of   the  visual  storytelling.  
  13. 13. STORYTELLING PRESENTED BY FINKUS BRIPP 4 CHANGING THINGS UP
  14. 14. CHANGING THINGS UP 4.1 STORYTELLING CHANGES IN SCENE POV LOGICAL PROGRESS Use  of  mulVple  cameras  set  up   at  different  angles  or  pause   while  shooVng  and  move  a   single  camera  around  to   various  spots.  If  you  only  have   point-­‐and-­‐shoot  raw  footage,   break  an  interview  up  into   various  parts.     Offer  the  viewer  the   protagonist’s  Point  Of  View   (POV  –  see  what  they  see)     and/or  accompany  scenes  with   voiceover  to  help  pull  the   viewer  into  the  scene.     Changing  from  one  scene  to   the  next  without  logic  will  only   confuse  and  irritate  the  viewer.   Use  “cut-­‐aways”  to  help   transport  the  viewer  from  one   scene  to  another.    
  15. 15. STORYTELLING PRESENTED BY FINKUS BRIPP 5 FOOTAGE
  16. 16. FOOTAGE 5.1 STORYTELLING FOOTAGE FOOTAGE & MORE FOOTAGE In  today’s  digital  age  there’s  no   reason  not  to  shoot  large   amounts  of  raw  footage.   The  more  raw  footage  you   have,  the  more  “outs”  (opVons)   you  have  when  it  comes  to   ediVng.   ShooVng  large  amounts  of  raw   footage  is  tedious  and  sorVng   through  it  all  aYerwards  even   more  so.  But  if  you  invest  the   Vme  your  video  will  be  that   much  beder.  
  17. 17. STORYTELLING PRESENTED BY FINKUS BRIPP 6 BEING CONCISE
  18. 18. BEING CONCISE 6.1 STORYTELLING SHORT & SWEET THE STORY RULES EDIT, EDIT, EDIT In  today’s  day  and  age,  people   are  used  to  sound  bites  and   adenVon  spans  are  gejng   shorter.  If  you’re  producing  for   web,  aim  for  the  3  min.  mark.   This  depends  on  the  content  of   course…  see  THE  STORY  RULES.   The  length  of  your  video  will   depend  on  the  content  and  if  it   winds  up  being  10  mins.  long   because  the  story  delegates  it   must  be  in  order  to  tell  it   properly,  than  be  it.  If  the  story   is  well  told  and  produced,   people  won’t  switch  it  off.   Just  when  you  think  you’re   finished,  there’s  a  very  high   possibility  that  you  can  shave   away  much  more  footage.     Edit,  edit,  edit!  Remember,  less   is  more!    
  19. 19. STORYTELLING PRESENTED BY FINKUS BRIPP 7 conclusion
  20. 20. STORYTELLING THE  WINE  WORLD,  WHAT  A  FANTASTIC  WORLD  IT  IS…  WITH     SO  MANY  STORIES  WHICH  DESERVE  TO  BE  TOLD!   1 2 3 4
  21. 21. STORYTELLING KEEP ON KEEPIN’ ON! FOR YOUR ATTENTION THANK YOU
  22. 22. STAY IN TOUCH FACEBOOK WWW.FACEBOOK.COM/FINKUSBRIPP TWITTER WWW.TWITTER.COM/WINEONTHEROCKS VIMEO WWW.VIMEO.COM/WINEONTHEROCKS FINKUS BRIPP WWW.CREATIVE-WORX-MEDIA.COM WINE ON THE ROCKS TV WWW.WINEONTHEROCKS.TV WINE ON THE ROCKS SHOP WWW.WINEONTHEROCKS.COM EMAIL:  INFO@CREATIVE-­‐WORX-­‐MEDIA.COM  -­‐  FON:  +49.89.4209  544  770   CREATIVE  WORX  MEDIA  c/o  THE  FINK  TANK  -­‐  LINDWURMSTR.  135  –  INNENHOF,  D-­‐80337  MUNICH  

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