This document provides an overview of Ülker, a Turkish confectionery company founded in 1944. It discusses Ülker's history, founding, core values of making people happy, product lines, sponsorship activities, social responsibilities, vision, mission, and SWOT analysis. Ülker aims to strengthen its brand and be a top five global company while believing every child deserves a happy childhood. The document reviews Ülker's growth over the decades and expansion internationally and into new product categories.

1. Dudu DEMIRALAY

2. CONTENTS
 GENERAL İNFORMATİON
 BACKGROUND
 CORE VALUES (Sponsorships, social responsibilities etc.)
 DISTRIBUTION SYSTEM
 MISSION AND VISION
SWOT ANALYSIS
 CONCLUSION
 REFERENCES
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3. Everyone has the right to a happy
childhood, no matter where in the
world they live.
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4. ABOUT
 Ülker, whose history goes back to 1944, is one of the best
loved brand names in Turkey.
 İt founded by Sabri ÜLKER and Asım ÜLKER in 1944
 Ülker represents both tradition and the future.
 Has over 7000 employees
Sabri Ülker
( 1920- 2012)
Asım Ülker
(1911- 2001)
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5. ABOUT
 During the early years of the company, the Ülker brand
manufactured more and more products with the
functional benefits of qualities of taste, safety and
nutrition.
 In the years that followed, the name Ülker became
synonymous with happy memories and the intrinsic values
of trust, honesty and affinity.
 Ülker became part of the daily lives of many Turkish
families and slowly but surely became entwined in the
lives of consumers.
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6. IN THE WORLD
 Ülker products create happiness for people all over the world.
 The first exports that Ülker shipped in 1974 have grown. Today,
Ülker products are exported to more than 85 countries and the
company has manufacturing facilities in 6 foreign countries.
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7. IN THE WORLD
 Soft drinks were exported along
with traditional products such as
biscuits, chocolate and candy.
 At the beginning of the 21st
century, Ülker started to build
manufacturing facilities in foreign
countries to keep up with local and
international demand. Currently,
Ülker products are manufactured
in 6 factories in 6 foreign
countries.
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8. HISTORY
1944
 The first Pötibör biscuits were manufactured under the Ülker brand name
in 1944. Pötibör biscuits are still a favorite with consumers.
 Ülker began to be known by all people in Turkey, not only those who lived
in Istanbul.
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9. HISTORY
1965
 in 1965 and began manufacturing Ülker brand products in
the new, modern facility.
 The slogan's message, "It's not teatime without Ülker", was
one reason for the brand's growth in popularity.
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10. HISTORY
1972
 In 1972, the investment of modern chocolate factory started and in 1974 it produced Ülker's first chocolate.
Ülker was not only a biscuit but also a chocolate brand.
 Ülker branded chocolate has overtaken the perception of "chocolate is an expensive product" with its pricing
policy.
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11. HISTORY
1980
 In 1980 the country was born the legend of chocolate
wafers.
 Until the 1980s, Ülker's brand value was now recognized,
even before production and sales-distribution.
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12. HISTORY
1991
Between 1972 and 1991, Ülker Biskrem was the first stuffed
biscuit to be marketed. So much so that in the following years
Biskrem succeeded in proving the rush in the face of the strong
Ülker brand.
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13. HISTORY
2009
In the 65th year, the main message was summarized as
"happy life is a happy moment" by marking everyone's
happy moments in life.
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14. HISTORY
2010
Ülker sponsored the FIBA ​​World Cup. In
this scope; Children of the world hosted the
Children of the World organization.
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15. HISTORY
2015
 Believing to invest in a better world and happier people, Ülker explained the sustainability principles for
the 80th year of the foundation, 2024, under the concept of "This World is Our" concept.
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16. PRODUCTS
 Biscuit
 Chocolate
 Milk
 Drink
 Ice cream
 Baby products
 Instant Soup
 Herbal Oil
 Instant Coffee
 Candy
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19. SPONSORSHIPS
 Football
 FIBA World Championships
 Basketball
 Volleyball
 Cola turka
 Bizim mutfak
 and others (movies, book, conferences..)
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21. SOCIAL RESPONSIBILITIES
The “Ülker Children’s Cinema
Festival” Project
“Sports and Children”
“Children of the World 2010”
Children and football
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23. VISION & MISSION
VISION:
to further strengthen its status as the consumer's brand of choice, and within the next 10 years
to be one of the top five companies globally
MISSION:
All companies affiliated with Yıldız Holding, including our company, were founded with the belief
that every child has the right to a good childhood, regardless of the country he/she lives in.
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24. SWOT ANALYSIS
STRENGTHS:
 High quality
 Reliability
 Qulity of employees
 Import to european countries
To be known by consumers
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25. SWOT ANALYSIS
WEAKNESSES:
 If raw materials’ prices increase, the prices of prducts increase
 Campaign of competitors
 The seasons can damage raw materials
 Being weak about public relations
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26. SWOT ANALYSIS
OPPORTUNITIES:
 Being more famous than the new companies
 Being more quaity than the other pruducts
 Good introduction of product
 Good evaluation of advertisement
 Producing products that can find easily
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27. SWOT ANALYSIS
THREATS:
 Industry shrinkage
 Increasing prices of raw materials
 Increasing salary of worker
Shrinking market opportunities
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28. CONCLUSION
ÜLKER is the most important brand of Turkey and World
ÜLKER has a wide product line
Sales rate of ÜLKER is high
Main aim of ÜLKER is to make people happy
 ‘We have been working to be the brand of happy moments’
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29. SOURCES
http://www.ulker.com.tr/en (Formal website of ÜLKER)
https://tr.wikipedia.org/wiki/%C3%9Clker
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30. GLOBAL CHALLENGES IN MARKETING
THANKS FOR
LISTENING

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