2. CONTENT
About Arçelik
History of Arçelik
Products of Arçelik
Brand Portfolio
Vision
SWOT Analysis
Social Responsibility and Sponsorship
Conclusion
3. About ARÇELİK A.Ş.
• ARÇELİK A.Ş was founded in İstanbul in 1955 byVehbi
Koç
• The company is controlled by Koç Holding,Turkey’s
largest industrial and services group with USD43
billion in consolidated revenues in 2008, and is the
market leader inTurkey’s appliance sector with its
Arçelik and Beko brands.
4. With 11 brands(Arçelik, Beko, Grundig,
Blomberg, Elektrabregenz, Arctic, Leisure,
Flavel, Defy, Altus and Dawlance), It offer
products and services in more than 145
countries.
There are 30,000 employees worldwide.
There are 18 production facilities in 7
countries, 34 sales and marketing offices in 32
countries, including Turkey, Romania, Russia,
China, South Africa, Thailand and Pakistan.
15. VISION
Respectful to the World, Respected in the World
Arçelik Group’s Vision targets
to ensure profitable and long-term SUSTAINABLE GROWTH,
to increase market share acting on GLOBAL TARGET MARKET ,
16. to reach more consumers with INNOVATIVE products and
applications in rapidly changing world,
to secure the future with the consciousness of CORPORATE
RESPONSIBILITY,
to integrate and optimize the components of GLOBAL
ORGANIZATION to be a global group.
18. SWOTANALYSIS
Strengths
• To have the highest share in domestic sales
• Taking part in a KOÇ group
• Buying some important overseas companies
• Strong and extensive technical service network
• CombineTurkish goods and technology,
especially household appliances to offer quality
products in its category
19. Weaknesses
Goods in the category of household appliances the high
customer dissatisfaction in these products
Although there are a large number of franchisees, many
franchisees dissatisfaction
Failure to show adequate support and support to their
dealers
20. Opportunities
Height in exchange rate is the price of import competitors
domestic companies have become more advantageous.
The absolute necessities of the house, fridge, laundry
machines, iron, etc.no.
New generation quality products live customer demand It
holds.
21. Threads
Under government support for production, sales and export level is.
Direct and indirect taxes are high.
The fact that the companies created by the prices of the products fierce
competition.
The wrong competition that the shoppers have done to save the day
26. Leonardo : Universal
Genius
Arçelik A.Ş. sponsored the
internationally acclaimed exhibition
“Leonardo: Universal Genius”,
featuring interactive inventions by
Leonardo da Vinci and embodying
the concepts of “innovation and
technology,” which are valuable for
the company.
27.
28. CONCLUSION
• Arçelik is a successful brand and has many innovative and
environmentally friendly products.
o Company is the leader in the Turkish market with over 50% market share in white goods, built-
in and air conditioners, and the company with the highest market share of over 28%
o In total sales, Europe's third largest white goods company
o The only Turkish company in top 200 of WIPO international list in the past five years (78th in
‘16 ranking)
o Arçelik ranks first in most loved brand survey of IPSOS in general and respective categories
• Arçelik attaches importance to social responsibility and social projects.
