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Coca cola presentation
Coca-Cola is a global beverage company headquartered in Atlanta, Georgia. It was founded in 1886 and has grown to 500+ brands sold in over 200 countries. The document discusses Coca-Cola's history, organizational structure, culture, workforce diversity initiatives, innovation strategies, strategic management, decision making processes, and human resource practices as it has expanded to serve 1.9 billion drinks per day.
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Coca cola presentation
- 2. By: Saira Akhter PASSIONATELYREFRESHING A THIRSTY WORLD
- 3. OUTLINE: 1. Introduction 2. History 3.Organizational Structure 4. Organizational Culture 5. Managing Workforce Diversity 6. Managing Creativity and Innovation 7. Strategic Management 8. Decision Making 9. Human Resource Management 10. References
- 4. 1.INTRODUCTION: • headquartered inAtlanta, Georgia, US • 500+ brands in 200+ countries • 1.9 billion servings each day • over 150,900 employees • ranked 9 in Global 500 brand rankings 2014 Did You Know? Coca-Cola is the second- most widely understood term in the world, after “okay.”
- 5. 2. HISTORY: • inventedin 1886 by pharmacist John Stith Pemberton • named on two main ingredients; Coca leaves & kola nuts • 4 main eras I. Asa Griggs Candler (1887-1919) II. Robert Winship Woodruff (19- 1981) III. Roberto C Goizueta (1981-1997) IV. Neville Isdell (2004-2008) Did You Know? If all the Coca-Cola ever produced were in 8-ounce contour bottles, and these bottles were laid end to end, they would reach to the moon and back 2,051 times.
- 6. I. Asa GriggsCandler (1887-1919) • born entrepreneur • secured the rights to the business • violent advertisement to create need among people • In 1899, signed a contract for bottling • moved into Canada, Panama, Cuba, Puerto Rico, France, and other countries Did You Know? Coca-Cola Company spends more money on advertising than Microsoft and Apple combined.
- 7. II. Robert WinshipWoodruff (1923-81) • market oriented person • expansion of Coca-Cola overseas • introduced coca cola in Amsterdam Olympic Games 1928 • presented six-pack and many other innovations • introduced new flavors Did You Know? In Colombia, Cokes are being served in bottles made from ice. The frozen vessels are true to their glass counterparts with Spenserian script lettering etched in ice.
- 8. III. Roberto CGoizueta (1981-97) • slogan ‘intelligent risk taking‘ • released new taste for Coca-Cola in 1985 • people were outraged and old formula was re-launched as Coca Cola Classic • sponsorship of major sports events (Olympic Games, FIFA World Cup football, the Rugby World Cup and the National Basketball Association) • 1 billion servings of products everyday
- 9. IV. Neville Isdell(2004-08) • vision ‘manifesto to change’ • gained confidence of his workers • targeted every type of customer and occasions • till 2008, Coca-Cola can count more than 160 low and no calorie drinks in the company's range • company ranked no. 1 in 2007 & 2008 in Global 500 Did You Know? Coke uses 300,000 tons of aluminum for its cans every year just for its US operations. That's equal to 17.4% of what the entire US aluminum industry produces
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- 11. 4. ORGANIZATIONAL CULTURE:Inclusive cultureof the Company is defined by seven key values • Leadership: The courage to shape a better future • Collaboration: Leverage collective genius • Integrity: Be real • Accountability: If it is to be, it's up to me • Passion: Committed in heart and mind • Diversity: As inclusive as our brands Did You Know? Before it goes to market, each Coca- Cola product undergoes nearly 450 different tests to ensure that ingredient and packaging quality meets Company standards
- 12. 5. MANAGING WORKFORCE DIVERSITY: • MulticulturalOrganization • Top rating of 100 percent from the Human Rights Campaign • Ranked 33rd on DiversityInc’s Top 50 Companies for Diversity for 2014 Did You Know? If you stacked up Coke's 2.8 million vending machines, they would take up 150.2 million cubic feet of space -- the size of 4 Empire State Buildings
- 13. 6. CREATIVITY AND INNOVATION:JoeTripodi , Coca-Cola Chief Marketing and Commercial Officer, gave Coke’s five-pronged approach: • Packaging: Modification of packaging attracts more customers. • Partnerships: Collaborations are driving Coke’s innovation program. • Products and Equipment: Company continues to pack its pipeline with fresh offerings. • Consumer Provocations: Join hands campaign • Cultural Leadership: Big companies like Coca Cola don’t follow the existing culture rather they bring new one. Did You Know? Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.
- 14. 7. STRATEGIC MANAGEMENT:• Managersdo the SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) • Develop a strategic plan • Consumers • Creative and innovative employees • Diversity • Competition • Accelerating growth • Implement the plan Did You Know? The Coca-Cola brand is worth an estimated $74 billion: more than Budweiser, Pepsi, Starbucks and Red Bull combined.
- 15. 8. DECISION MAKING: •Annual Reports • Ultimate Authority Board of Directors
- 16. 9. HUMAN RESOURCE MANAGEMENT:•Plan the hiring of new employees • Job analysis • Recruiting • Selection • Compensation • Training • Performance • Appraisal • Employee’s relationship Did You Know? Thirsty consumers around the globe now enjoy Coca-Cola Company products 1.7 billion times every single day—about 19,400 beverages every second.
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- 18. REFERENCES: • http://www.slideshare.net/hungrystratgist/coca-cola-casestudy • http://www.slideshare.net/sairaakhter5/savedfiles?s_title=coca-cola- company-strategies&user_login=Noorafridi90 •http://www.coca-cola.co.uk/about-us/history-of-coca-cola-2000- now.html • http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an- effective-organisational-structure/structure-and- culture.html#ixzz3KRvqtoTt • http://www.russellreynolds.com/video/former-coca-cola-ceo-neville- isdell • http://www.ukessays.com/essays/business/project-report-operation- management-in-coca-cola-company-business- essay.php#ixzz3KaIVq4Us • http://brandirectory.com/profile/coca-cola • http://www.businessinsider.com/facts-about-coca-cola-2011-
Editor's Notes
- #3 Hello everyone! Im Saira Akhter…& Im going to shed some light upon the <largest> beverage company in the world that is none other than the coca cola company
- #4 These are the contents…let me tell u that ive included some facts in my slides Hopefully ull find them interesting
- #5 The company is headquartered in Atlanta, Georgia, US Besides coca cola the company deals in more than 500…. Currently it has 1.5 lac employees and rank 9 in global 500 rankings for 2014
- #6 Coca Cola was invented by John pemberton in 1886 It was named on two main ingredients coca leaves and cola nuts The journey of coke can be divided…. We can learn great business strategies from them… Lets start
- #7 Asa candler acquired the company in 1887. he was a born entrepreneur First thing he did was to secure… He created need of coke among the people through violent ad…
- #8 Robert Woodruff remained the CEO of the company for about 60 yrs. He was a market oriented person He led the growth of coca cola overseas As his marketing strategy, he introduced coke in Amsterdam Olympic games He presented six pack and many new flavours to increase the customer circle.
- #9 Goizueta became the CEO in 1981. he focused on intelligent risk taking and released new taste of coca cola at which the people outraged. Company listened and old formula was re-launched.
- #10 After goizueta’s death, company declined regarding there sales and fame. 2 CEO ‘s were changed in just 7 yrs. At that tym nivelle isdell was made CEO. His vision manifesto to chnge proved to be the best for that time. He gained confidence of his workers and targeted every type of consumer and occasion. The company stood first in 2007 & 08 in global 500.
- #11 This is the organizational structure. The leadership has been divided according to the geographical locations in the world
- #12 The Company’s Cultural is defined by 7 key values. …… No compromise is made on these values.
- #13 Coca cola is a multicultural organization in which rights of every employee are granted. For 9 consecutive yrs, the company has 100% rating from human rights compaign for their policies for LGBT.
- #14 CREATIVITY AND INNOVATION is described by tripodi in his 5 pronged approach that is
- #15 It is done in 3 steps Managers do the SWOT Analysis that is to measure the Strengths, Weaknesses, Opportunities, and Threats to the company and then Develop a strategic plan based on them. Finally the Implementation of plan
- #16 Decision making is done on the basis of annual reports results. However the ultimate decisive power is BOD.
- #18 Coca Cola Company is a successful global organization. What make them successful is there good leadership, which helped them to foresee their success if all its creative and innovative employees work in harmony for the betterment of the company. That all!!!!!!!!!