The document discusses the importance of branding and how brands can build loyalty by becoming part of customers' lives and identities. It emphasizes that brands must adapt to local cultures and languages to succeed in different markets globally. Examples are given of brands that enhanced their equity by using Hinglish in their marketing in India and adapting their products, campaigns, and outlets to suit local tastes and preferences.

1. 1998 1992 1995 Branding

3. 2001 2007 2005 2004 1999 2006 2005

4. 2001 2007 2005 2004 1999 2006 2005 Brands rule the world of Marketing !

11. Enhancing Brand Equity the language you speak can change the fortunes of your brand

12. Hinglish ! Language of ‘Youngistan’

14. How? Take a look at Bollywood..

17. Hinglish Titles:

27. Change your product, not just your language

31. Adaptation to the local markets is the key to build sustainable brands