SlideShare a Scribd company logo
1. Hiteshkumar Patel
2. Krupal Patel
3. Mehul Patel
Student Name:-
Introduction
 The "Oreo Biscuit" was first developed and produced by the National Biscuit
Company (today known as Nabisco) in 1912 at in New York City. The name Oreo
was then first trademarked on March 14, 1912. However, the mystery behind how
Oreo got its name still remains unsure.
 Today, Oreo is not only the best selling cookie in United States but it is the world's
favorite best-selling cookie brand of the 21st century with $1.5 billion in global
annual revenues. Kraft Foods is the proud custodian of Oreo, and Oreo is one of
the company's 12 “billion-dollar” brand.
Introduction
 Oreo is now enjoyed in more than 100 countries around the world like
Middle-East, UK, India, Pakistan, etc. In markets around the world, Oreo
comes in surprising local flavors, like blueberry and green tea ice cream,
and fun shapes and forms, like Oreo Minis and Triple Double Oreo and
several others. We also see many international food companies using Oreo as
a part of their desserts and beverages like Starbucks, Baskin Robbins,
Cadbury, etc and co-marketing accordingly.
 One thing remains right at the
heart of milk's favorite cookie:
the iconic “twist, lick, dunk”
ritual that brings people together
like no other biscuit can
Analysis
• Nabisco is a company that has been in existence since 1898. During their 109 years in
existence, they have grown through natural growth, mergers, and acquisitions. This has
allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate
sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreo today are far and
away the world’s most popular cookie. The Oreo family accounts for approximately 10
percent of all store cookie sales—a $3 billion market.
• In 1898, the New York Biscuit company and the American Biscuit and manufacturing
company merged over 100 bakeries into the national biscuit company, later called
Nabisco founders Adolphus green and William Moore, Orchestrated the manager and
the company quickly rose to first place in the manufacturing and marketing of cookies
and crackers in America. To expand their global presence and to strengthen their
position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired
Nabisco Holding in December 2000. Philips Morris purchased Nabisco for $14.9 billion
in cash plus assumed $4million in debt.
Advertisement
Competitor :- Keebler
 Brand as a Product :- Cookie
 Brand as an Organization :-
 Global Organization
 Old and trustful brand
 Costumer loyalty
 Slogan :- “uncommonly made uncommonly good”
 Brand as a person & Symbol :-
Competitor :- Keebler
• The Keebler Company is the largest cookie and cracker manufacturer in
the United States. Founded in 1853, it has produced numerous baked
snacks.
• Keebler has marketed its brands such as Cheez- It (which have the
Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L.
• Keebler cookie selling in united states(U.S)
Selling Point
• Oreo maker Mondelez International Inc
said it had entered into a partnership
with Alibaba Group Holding Ltd to sell
its products through the Chinese
e-commerce giant's online marketplace to expand its reach in China.
• Mondelez said it would sell a fuller range of its products, including Oreo,
Toblerone, Cadbury and Trident, on Alibaba's online marketplace
Tmall.com.
• The Oreo, consistently America’s top-selling cookie, is the topping on a
new Domino’s dessert pizza, a main ingredient on the dessert menus of
the country’s top-three burger chains, and a staple at the top-three frozen
dessert restaurants in America. And McDonald’s solely credits an Oreo
caramel sundae for increasing same-store sales in Japan in August 2007.
• Restaurants say the choice to add the cream-filled cookie to their dessert
menu is pretty simple: it’s got huge name recognition with the public and a
solid track record with companies that have used it for years.
• “Oreo is our No. 1 flavor,’’ says Aric Nissen, vice president of brand
marketing for Dairy Queen. To wit, when Dairy Queen promoted an Oreo
Mint Blizzard in March 2007 same-stores sales shot up 33 percent. Dairy
Queen has used Oreos in its ice cream for more than 20 years.
Unique Selling Point
• Oreo was initially launched in India in Metropolitan cities.
• After making its presence it expanded to Sub-metro cities.
(e.g. Bangalore, Ahmadabad etc)
• Oreo ensured its availability of products in Malls, Supermarkets,
Departmental stores, Kirana shops in these cities.
• The traditional channels for fast-moving consumer goods (FMCG) include
General stores, convenience stores, Supermarts, malls ,hand cart
vendors, and kirana. Of the 12 million retail food outlets in India, 7.3
million sell FMCG and 41% are in urban areas.
• Through Cadbury, Kraft has obtained access to more than 1.2 million of
these outlets
Why you buy Oreo Cookie?
 Satisfies hunger as food.
 Satisfies late night hunger served as a night snack.
 Satisfies the fun need for not only kids also for adults want to have fun.
 Satisfies the imitation need that kids watching the Oreo ads on TVs while
the Other kids are enjoying ‘Twist, lick, Dunk’.
 Satisfies the fun need for not only kids also for adults want to have fun.
 Happy and delicious when eating Oreo.
Conclusion :-
 For Over 104 Years, The Oreo Sandwich has remained as an icon. Million
of people can recall childhood memories with dunking Oreos in milk, and
spark that emotional experience to life by hearing the famous jingle or
watching a Commercial.
 Nabisco/krafts Company enjoys brand loyalty and has stretched the brand
to retain 28% of the market maintaining strong sales within an oligopoly
market like snack food.
 Oreo sandwiches have touched people’s heart of different ages, lifestyles,
and characteristics in a way or another, Oreo was capable to show its
customers that it is one of a kind when it come to taste, flavor and
experience. Thought the food industry is an edgy market, but yet no
competitors were capable to pinch the undisclosed ingredients of Oreo
Sandwich Cookies.
References :-
• https://en.wikipedia.org/wiki/Oreo
• http://www.reuters.com/article/us-mondelez-
intl-alibaba-idUSKCN0X41QI
• https://www2.qsrmagazine.com/articles/feat
ures/110/oreo-1.phtml

More Related Content

What's hot

Cadbury shahansha.ppt
Cadbury shahansha.pptCadbury shahansha.ppt
Cadbury shahansha.ppt
shahan0016
 
Cadbury dairy milk
Cadbury dairy milkCadbury dairy milk
Cadbury dairy milk
Khadeeja Awan
 
Parle g company
Parle g companyParle g company
Parle g company
Arpit Sem
 
28443502 market-research-on-oreo
28443502 market-research-on-oreo28443502 market-research-on-oreo
28443502 market-research-on-oreo
Amit Nayyar
 
marketing segmentation of Cadbury
marketing segmentation of Cadburymarketing segmentation of Cadbury
marketing segmentation of Cadbury
Tanzil Khan
 
Oreo analysis
Oreo analysisOreo analysis
Oreo analysis
Mauricio Veiga
 
Parle g
Parle  gParle  g
Parle Products Presentation
Parle Products PresentationParle Products Presentation
Parle Products Presentation
Akash Dhar
 
Oreo Biscuit case study
Oreo Biscuit case studyOreo Biscuit case study
Oreo Biscuit case study
Nikhil Gupta
 
Cadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation PortfolioCadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation Portfolio
Sandeep Pahwa
 
Cadbury PROJECT
Cadbury PROJECT Cadbury PROJECT
Cadbury PROJECT
Sikandar Ali
 
About cadbury (Product line and current market position)
About cadbury (Product line and current market position)About cadbury (Product line and current market position)
About cadbury (Product line and current market position)
salman-fuu
 
Cadbury- Marketing strategies
 Cadbury- Marketing strategies Cadbury- Marketing strategies
Cadbury- Marketing strategies
ICFAI Business School
 
Cadbury company
Cadbury companyCadbury company
Cadbury company
Divya Rajput
 
CADBURY`S DAIRY MILK .
CADBURY`S DAIRY MILK .CADBURY`S DAIRY MILK .
CADBURY`S DAIRY MILK .
gaurav
 
Marketing research of chocolates.
Marketing research of chocolates.Marketing research of chocolates.
Marketing research of chocolates.
SOUGATA PAN
 
cadbury communication stategy
cadbury communication stategycadbury communication stategy
cadbury communication stategynidhisngh55
 
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Hypup Media
 
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sCadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P's
Chanchal Jetha
 
Mondelez Company Profile
Mondelez Company ProfileMondelez Company Profile
Mondelez Company Profile
Goodu Mastan Vali Shaik
 

What's hot (20)

Cadbury shahansha.ppt
Cadbury shahansha.pptCadbury shahansha.ppt
Cadbury shahansha.ppt
 
Cadbury dairy milk
Cadbury dairy milkCadbury dairy milk
Cadbury dairy milk
 
Parle g company
Parle g companyParle g company
Parle g company
 
28443502 market-research-on-oreo
28443502 market-research-on-oreo28443502 market-research-on-oreo
28443502 market-research-on-oreo
 
marketing segmentation of Cadbury
marketing segmentation of Cadburymarketing segmentation of Cadbury
marketing segmentation of Cadbury
 
Oreo analysis
Oreo analysisOreo analysis
Oreo analysis
 
Parle g
Parle  gParle  g
Parle g
 
Parle Products Presentation
Parle Products PresentationParle Products Presentation
Parle Products Presentation
 
Oreo Biscuit case study
Oreo Biscuit case studyOreo Biscuit case study
Oreo Biscuit case study
 
Cadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation PortfolioCadbury Dairy Milk - Brand Observation Portfolio
Cadbury Dairy Milk - Brand Observation Portfolio
 
Cadbury PROJECT
Cadbury PROJECT Cadbury PROJECT
Cadbury PROJECT
 
About cadbury (Product line and current market position)
About cadbury (Product line and current market position)About cadbury (Product line and current market position)
About cadbury (Product line and current market position)
 
Cadbury- Marketing strategies
 Cadbury- Marketing strategies Cadbury- Marketing strategies
Cadbury- Marketing strategies
 
Cadbury company
Cadbury companyCadbury company
Cadbury company
 
CADBURY`S DAIRY MILK .
CADBURY`S DAIRY MILK .CADBURY`S DAIRY MILK .
CADBURY`S DAIRY MILK .
 
Marketing research of chocolates.
Marketing research of chocolates.Marketing research of chocolates.
Marketing research of chocolates.
 
cadbury communication stategy
cadbury communication stategycadbury communication stategy
cadbury communication stategy
 
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
 
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sCadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P's
 
Mondelez Company Profile
Mondelez Company ProfileMondelez Company Profile
Mondelez Company Profile
 

Viewers also liked

Filsafat bisnis oreo
Filsafat bisnis oreoFilsafat bisnis oreo
Filsafat bisnis oreo
Yudha Kusuma
 
Produk iklan
Produk iklanProduk iklan
Produk iklan
Febrityas Soedibjo
 
KFC PRESENTATION SLIDE
KFC PRESENTATION SLIDEKFC PRESENTATION SLIDE
KFC PRESENTATION SLIDE
SynnDee_94
 
slide powerpoint iklan produk
slide powerpoint iklan produkslide powerpoint iklan produk
slide powerpoint iklan produk
Dricienandes
 

Viewers also liked (6)

Filsafat bisnis oreo
Filsafat bisnis oreoFilsafat bisnis oreo
Filsafat bisnis oreo
 
Honda motor
Honda motorHonda motor
Honda motor
 
Tango
TangoTango
Tango
 
Produk iklan
Produk iklanProduk iklan
Produk iklan
 
KFC PRESENTATION SLIDE
KFC PRESENTATION SLIDEKFC PRESENTATION SLIDE
KFC PRESENTATION SLIDE
 
slide powerpoint iklan produk
slide powerpoint iklan produkslide powerpoint iklan produk
slide powerpoint iklan produk
 

Similar to Oreo presentation

Introduction to retail
Introduction to retailIntroduction to retail
Introduction to retail
infocasestudy help
 
Brandmanagement cocacola-130311022539-phpapp01
Brandmanagement cocacola-130311022539-phpapp01Brandmanagement cocacola-130311022539-phpapp01
Brandmanagement cocacola-130311022539-phpapp01Mahesh Bevoor
 
Marketing plan of cocacola
Marketing plan of cocacola  Marketing plan of cocacola
Marketing plan of cocacola
Md. Noor Imran
 
MKT345 Assignment (Oreo)
MKT345 Assignment (Oreo)MKT345 Assignment (Oreo)
MKT345 Assignment (Oreo)
Adlina Zainuri
 
English 215 Fall 2015Essay 1 What is rea.docx
English 215                Fall 2015Essay 1 What is rea.docxEnglish 215                Fall 2015Essay 1 What is rea.docx
English 215 Fall 2015Essay 1 What is rea.docx
YASHU40
 
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxEXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
gitagrimston
 
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxEXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
SANSKAR20
 
product and price mix of Parle vs britania
product and price mix of Parle vs britaniaproduct and price mix of Parle vs britania
product and price mix of Parle vs britania
Nasrunnissa Aziz
 
Project on the Coca Cola Company. Created by Pramod Kshirsagar
Project on the Coca Cola Company. Created by Pramod KshirsagarProject on the Coca Cola Company. Created by Pramod Kshirsagar
Project on the Coca Cola Company. Created by Pramod Kshirsagar
Pramod Kshirsagar
 
Pepsico.....by danish
Pepsico.....by danishPepsico.....by danish
Pepsico.....by danishDanish Khan
 
Mid term presentation
Mid term presentationMid term presentation
Mid term presentationgoodiet
 
Product mix
Product mixProduct mix
Product mix
PrachiRao4
 
Cheeze its
Cheeze its Cheeze its
Cheeze its
Faye (Fang) Yang
 
Total product satisfaction at retailers’ level
Total product satisfaction at retailers’ levelTotal product satisfaction at retailers’ level
Total product satisfaction at retailers’ level
Prateek Gahlot
 
A Project Work on Pepsico
A Project Work on PepsicoA Project Work on Pepsico
A Project Work on PepsicoMusaPehlari
 
Script for dairy_milk_pres._
Script for dairy_milk_pres._Script for dairy_milk_pres._
Script for dairy_milk_pres._emilyhales123
 
Lay.pdf
Lay.pdfLay.pdf
Lay.pdf
TEWMAGAZINE
 
Disney consumer products : Marketing Nutrition to Children
Disney consumer products : Marketing Nutrition to ChildrenDisney consumer products : Marketing Nutrition to Children
Disney consumer products : Marketing Nutrition to Children
Manal Shah
 

Similar to Oreo presentation (20)

Introduction to retail
Introduction to retailIntroduction to retail
Introduction to retail
 
Brandmanagement cocacola-130311022539-phpapp01
Brandmanagement cocacola-130311022539-phpapp01Brandmanagement cocacola-130311022539-phpapp01
Brandmanagement cocacola-130311022539-phpapp01
 
Confectionery rpp
Confectionery rppConfectionery rpp
Confectionery rpp
 
oreo
oreooreo
oreo
 
Marketing plan of cocacola
Marketing plan of cocacola  Marketing plan of cocacola
Marketing plan of cocacola
 
MKT345 Assignment (Oreo)
MKT345 Assignment (Oreo)MKT345 Assignment (Oreo)
MKT345 Assignment (Oreo)
 
English 215 Fall 2015Essay 1 What is rea.docx
English 215                Fall 2015Essay 1 What is rea.docxEnglish 215                Fall 2015Essay 1 What is rea.docx
English 215 Fall 2015Essay 1 What is rea.docx
 
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxEXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
 
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxEXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docx
 
product and price mix of Parle vs britania
product and price mix of Parle vs britaniaproduct and price mix of Parle vs britania
product and price mix of Parle vs britania
 
Project on the Coca Cola Company. Created by Pramod Kshirsagar
Project on the Coca Cola Company. Created by Pramod KshirsagarProject on the Coca Cola Company. Created by Pramod Kshirsagar
Project on the Coca Cola Company. Created by Pramod Kshirsagar
 
Pepsico.....by danish
Pepsico.....by danishPepsico.....by danish
Pepsico.....by danish
 
Mid term presentation
Mid term presentationMid term presentation
Mid term presentation
 
Product mix
Product mixProduct mix
Product mix
 
Cheeze its
Cheeze its Cheeze its
Cheeze its
 
Total product satisfaction at retailers’ level
Total product satisfaction at retailers’ levelTotal product satisfaction at retailers’ level
Total product satisfaction at retailers’ level
 
A Project Work on Pepsico
A Project Work on PepsicoA Project Work on Pepsico
A Project Work on Pepsico
 
Script for dairy_milk_pres._
Script for dairy_milk_pres._Script for dairy_milk_pres._
Script for dairy_milk_pres._
 
Lay.pdf
Lay.pdfLay.pdf
Lay.pdf
 
Disney consumer products : Marketing Nutrition to Children
Disney consumer products : Marketing Nutrition to ChildrenDisney consumer products : Marketing Nutrition to Children
Disney consumer products : Marketing Nutrition to Children
 

Recently uploaded

MS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics Research
MS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics ResearchMS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics Research
MS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics Research
Panagiotis Arapitsas
 
Food Processing and Preservation Presentation.pptx
Food Processing and Preservation Presentation.pptxFood Processing and Preservation Presentation.pptx
Food Processing and Preservation Presentation.pptx
dengejnr13
 
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
7sl9gbvd
 
Kitchen Audit at restaurant as per FSSAI act
Kitchen Audit at restaurant as per FSSAI actKitchen Audit at restaurant as per FSSAI act
Kitchen Audit at restaurant as per FSSAI act
MuthuMK13
 
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
IMARC Group
 
Best hotel in keerthy hotel manage ment
Best hotel in keerthy hotel manage   mentBest hotel in keerthy hotel manage   ment
Best hotel in keerthy hotel manage ment
keerthyhotelmangemen
 

Recently uploaded (6)

MS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics Research
MS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics ResearchMS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics Research
MS Wine Day 2024 Arapitsas Advancements in Wine Metabolomics Research
 
Food Processing and Preservation Presentation.pptx
Food Processing and Preservation Presentation.pptxFood Processing and Preservation Presentation.pptx
Food Processing and Preservation Presentation.pptx
 
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
在线办理(UCM毕业证书)加州大学美熹德分校毕业证文凭证书一模一样
 
Kitchen Audit at restaurant as per FSSAI act
Kitchen Audit at restaurant as per FSSAI actKitchen Audit at restaurant as per FSSAI act
Kitchen Audit at restaurant as per FSSAI act
 
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...
 
Best hotel in keerthy hotel manage ment
Best hotel in keerthy hotel manage   mentBest hotel in keerthy hotel manage   ment
Best hotel in keerthy hotel manage ment
 

Oreo presentation

  • 1. 1. Hiteshkumar Patel 2. Krupal Patel 3. Mehul Patel Student Name:-
  • 2. Introduction  The "Oreo Biscuit" was first developed and produced by the National Biscuit Company (today known as Nabisco) in 1912 at in New York City. The name Oreo was then first trademarked on March 14, 1912. However, the mystery behind how Oreo got its name still remains unsure.  Today, Oreo is not only the best selling cookie in United States but it is the world's favorite best-selling cookie brand of the 21st century with $1.5 billion in global annual revenues. Kraft Foods is the proud custodian of Oreo, and Oreo is one of the company's 12 “billion-dollar” brand.
  • 3. Introduction  Oreo is now enjoyed in more than 100 countries around the world like Middle-East, UK, India, Pakistan, etc. In markets around the world, Oreo comes in surprising local flavors, like blueberry and green tea ice cream, and fun shapes and forms, like Oreo Minis and Triple Double Oreo and several others. We also see many international food companies using Oreo as a part of their desserts and beverages like Starbucks, Baskin Robbins, Cadbury, etc and co-marketing accordingly.  One thing remains right at the heart of milk's favorite cookie: the iconic “twist, lick, dunk” ritual that brings people together like no other biscuit can
  • 4. Analysis • Nabisco is a company that has been in existence since 1898. During their 109 years in existence, they have grown through natural growth, mergers, and acquisitions. This has allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreo today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales—a $3 billion market. • In 1898, the New York Biscuit company and the American Biscuit and manufacturing company merged over 100 bakeries into the national biscuit company, later called Nabisco founders Adolphus green and William Moore, Orchestrated the manager and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holding in December 2000. Philips Morris purchased Nabisco for $14.9 billion in cash plus assumed $4million in debt.
  • 6. Competitor :- Keebler  Brand as a Product :- Cookie  Brand as an Organization :-  Global Organization  Old and trustful brand  Costumer loyalty  Slogan :- “uncommonly made uncommonly good”  Brand as a person & Symbol :-
  • 7. Competitor :- Keebler • The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. • Keebler has marketed its brands such as Cheez- It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. • Keebler cookie selling in united states(U.S)
  • 8. Selling Point • Oreo maker Mondelez International Inc said it had entered into a partnership with Alibaba Group Holding Ltd to sell its products through the Chinese e-commerce giant's online marketplace to expand its reach in China. • Mondelez said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba's online marketplace Tmall.com.
  • 9. • The Oreo, consistently America’s top-selling cookie, is the topping on a new Domino’s dessert pizza, a main ingredient on the dessert menus of the country’s top-three burger chains, and a staple at the top-three frozen dessert restaurants in America. And McDonald’s solely credits an Oreo caramel sundae for increasing same-store sales in Japan in August 2007. • Restaurants say the choice to add the cream-filled cookie to their dessert menu is pretty simple: it’s got huge name recognition with the public and a solid track record with companies that have used it for years. • “Oreo is our No. 1 flavor,’’ says Aric Nissen, vice president of brand marketing for Dairy Queen. To wit, when Dairy Queen promoted an Oreo Mint Blizzard in March 2007 same-stores sales shot up 33 percent. Dairy Queen has used Oreos in its ice cream for more than 20 years.
  • 10. Unique Selling Point • Oreo was initially launched in India in Metropolitan cities. • After making its presence it expanded to Sub-metro cities. (e.g. Bangalore, Ahmadabad etc) • Oreo ensured its availability of products in Malls, Supermarkets, Departmental stores, Kirana shops in these cities. • The traditional channels for fast-moving consumer goods (FMCG) include General stores, convenience stores, Supermarts, malls ,hand cart vendors, and kirana. Of the 12 million retail food outlets in India, 7.3 million sell FMCG and 41% are in urban areas. • Through Cadbury, Kraft has obtained access to more than 1.2 million of these outlets
  • 11. Why you buy Oreo Cookie?  Satisfies hunger as food.  Satisfies late night hunger served as a night snack.  Satisfies the fun need for not only kids also for adults want to have fun.  Satisfies the imitation need that kids watching the Oreo ads on TVs while the Other kids are enjoying ‘Twist, lick, Dunk’.  Satisfies the fun need for not only kids also for adults want to have fun.  Happy and delicious when eating Oreo.
  • 12. Conclusion :-  For Over 104 Years, The Oreo Sandwich has remained as an icon. Million of people can recall childhood memories with dunking Oreos in milk, and spark that emotional experience to life by hearing the famous jingle or watching a Commercial.  Nabisco/krafts Company enjoys brand loyalty and has stretched the brand to retain 28% of the market maintaining strong sales within an oligopoly market like snack food.  Oreo sandwiches have touched people’s heart of different ages, lifestyles, and characteristics in a way or another, Oreo was capable to show its customers that it is one of a kind when it come to taste, flavor and experience. Thought the food industry is an edgy market, but yet no competitors were capable to pinch the undisclosed ingredients of Oreo Sandwich Cookies.
  • 13.
  • 14. References :- • https://en.wikipedia.org/wiki/Oreo • http://www.reuters.com/article/us-mondelez- intl-alibaba-idUSKCN0X41QI • https://www2.qsrmagazine.com/articles/feat ures/110/oreo-1.phtml