The document discusses the history and success of Oreo cookies. It notes that Oreos were first developed in 1912 by Nabisco and have since become the best-selling cookie worldwide, with $1.5 billion in annual revenues. Oreos are now enjoyed in over 100 countries and have partnered with many food companies. The document also discusses Oreos' main competitors and how their widespread availability and emotional appeal have allowed them to maintain a strong market position for over 100 years.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
To understand the market for Cadbury, Hershey’s and Ferrero Rocher, to analyze the preference of the people, to understand the buyer behaviour regarding this particular brand & to analyze the reason for liking or disliking any of these particular brand.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
About the Mondelez International, how it was started and product portfolio of Mondelez, and research data, future plans, new product launches in the recent years, major competitors of Mondeleze International.
if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
To understand the market for Cadbury, Hershey’s and Ferrero Rocher, to analyze the preference of the people, to understand the buyer behaviour regarding this particular brand & to analyze the reason for liking or disliking any of these particular brand.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
About the Mondelez International, how it was started and product portfolio of Mondelez, and research data, future plans, new product launches in the recent years, major competitors of Mondeleze International.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
English 215 Fall 2015Essay 1 What is rea.docxYASHU40
English 215 Fall 2015Essay 1: What is “real” about race?
Essay question:
If race is an “illusion,” without biological reality, were Rachel Dolezal’s actions acceptable or unacceptable? Why or why not?
Directions: In the beginning of your essay, paraphrase the overall message of “Race – The Power of an Illusion Part I” and explain the Rachel Dolezal controversy. Then, present your perspective on the essay question, and support it with facts and ideas from the source materials. Finally, finish your essay with a conclusion that states your message on this topic – what should we understand about race after reading your essay?
Source Materials:
· You may use any of the materials posted on iLearn, including those we did not discuss. You must use the documentary film as one of your sources out of a minimum of three sources total.
· Paraphrase the material you use in your essay. You may also include 2-3 well-chosen quotations.
· Cite all paraphrases and quotations using APA format, and include an APA list of references at the end of your essay
· Note: For this essay, please only use the sources on iLearn. All material in your essay should come from these sources; no others should be used.
Length: Your essay should be a minimum of 2.5 pages (approximately 750 words) and a maximum of 3.5 pages (approximately 1000 words), not including references page.
Format: Your essay should be a minimum of 2.5 pages (approximately 750 words) and a maximum of 3.5 pages (approximately 1000 words), not including references page. Use 12 point font and double-space. Leave 1.5 inch margins on the left & right, and 1-inch margins on the top & bottom. Please leave a ragged (unjustified) right side.
Important Notes:
· Plagiarized work on any drafts, including proofreading, will result in an essay grade of No Credit. You must submit your final draft to TurnItIn.com(through iLearn) by the due date.
· You must turn in all drafts of your essay (including a proofreading draft) in a flat, two-pocket folder.
DUE DATES:
Idea draft (in class): Tuesday, 9/8
Final Draft (in a folder with ALL drafts): Thursday, 9/17
Optional conferences are available with Lisa or Sofia by appointment.
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
th ...
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxgitagrimston
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
the implicit assumption that what
made it successful in its home market
would be a winning formula in any
other market. However, after almost
a decade in China, Oreo cookies were
not a hit as anticipated, according to
Lorna Davis, in charge of the global
biscuit division at Kraft. And the
team even considered pulling Oreo
out of the Chinese market altogether.
In 2005, Kraft decided to re-
search the Chinese market to under-
stand why the Oreo cookie that was
so successful in most countries had
failed to resonate with the Chinese.
Research showed the Chinese were
not historically big cookie eaters.
According to Davis, Chinese con-
sumers liked the contrast of sweet
and bitter but “they said it was a little
bit too sweet and a little bit too bit-
ter”. Without the emotional attach-
ment of American consumers who
grew up with the cookie, the taste
and shape could be quite alien. In
addition, 72 cents for a pack of 14
Oreos was too expensive for the
value-conscious Chinese.
Kraft’s Chinese division used this
information to formulate a modified
recipe, making the cookie more
chocolatey and the cream less cloy-
ing. Kraft developed 20 prototypes of
reduced-sugar Oreos and tested
them with Chinese consumers before
arriving at a formula that tasted
right. They also introduced different
packages, including smaller packets
for just 29 cents to cater to Chinese
buying habits.
The changes had a positive im-
pact on sales and prompted the com-
pany to ask some basic questions
challenging the core attributes of the
traditional Oreo cookie. Why does an
Oreo have to be black and white?
And why should an Oreo be round?
This line of questioning and an
ambition to capture a greater share
of the Chinese biscuit market led
C KIE
XECUTIVE SUMMARY:
or most of its 100-year existence, Oreo
spurred Kra
markets. W
resenting p
c o n of inO
n March 6, 2012, the fa-
mous cookie brand, Oreo,
celebrated its 100th birth-
day. From humble begin-
nings in a Nabisco bakery in New
York City, Oreo has grown to become
the bestselling cookie brand of the
21st century generating $1.5 billion
in global annual revenues. Currently
owned by Kraft Foods Inc, Oreo is
one of the company’s ...
EXECUTIVE SUMMARY For most of its 100-year existence, Oreo .docxSANSKAR20
EXECUTIVE SUMMARY:
For most of its 100-year existence, Oreo
was America’s best loved cookie, but today
it is a global brand. Faced with stagnation
in the domestic market, Kraft Foods moved
it into emerging markets where it made
some mistakes, learnt from them and
ultimately triumphed. This case study
looks at the strategies used to win over
customers in China and India.
By STEPHEN CLEMENTS, TANVI JAIN, SHERENE JOSE,
BENJAMIN KOELLMANN
March 31 2013 BUSINESS TODAY 109
CASE STUDY Oreo
SMA RT
spurred Kraft to turn to international
markets. With China and India rep-
resenting possibly the jewels in the
crown of international target mar-
kets due to their sheer size, Oreo was
launched in China in 1996.
The China launch was based on
the implicit assumption that what
made it successful in its home market
would be a winning formula in any
other market. However, after almost
a decade in China, Oreo cookies were
not a hit as anticipated, according to
Lorna Davis, in charge of the global
biscuit division at Kraft. And the
team even considered pulling Oreo
out of the Chinese market altogether.
In 2005, Kraft decided to re-
search the Chinese market to under-
stand why the Oreo cookie that was
so successful in most countries had
failed to resonate with the Chinese.
Research showed the Chinese were
not historically big cookie eaters.
According to Davis, Chinese con-
sumers liked the contrast of sweet
and bitter but “they said it was a little
bit too sweet and a little bit too bit-
ter”. Without the emotional attach-
ment of American consumers who
grew up with the cookie, the taste
and shape could be quite alien. In
addition, 72 cents for a pack of 14
Oreos was too expensive for the
value-conscious Chinese.
Kraft’s Chinese division used this
information to formulate a modified
recipe, making the cookie more
chocolatey and the cream less cloy-
ing. Kraft developed 20 prototypes of
reduced-sugar Oreos and tested
them with Chinese consumers before
arriving at a formula that tasted
right. They also introduced different
packages, including smaller packets
for just 29 cents to cater to Chinese
buying habits.
The changes had a positive im-
pact on sales and prompted the com-
pany to ask some basic questions
challenging the core attributes of the
traditional Oreo cookie. Why does an
Oreo have to be black and white?
And why should an Oreo be round?
This line of questioning and an
ambition to capture a greater share
of the Chinese biscuit market led
C KIE
XECUTIVE SUMMARY:
or most of its 100-year existence, Oreo
spurred Kra
markets. W
resenting p
c o n of inO
n March 6, 2012, the fa-
mous cookie brand, Oreo,
celebrated its 100th birth-
day. From humble begin-
nings in a Nabisco bakery in New
York City, Oreo has grown to become
the bestselling cookie brand of the
21st century generating $1.5 billion
in global annual revenues. Currently
owned by Kraft Foods Inc, Oreo is
one of the company’s ...
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
This Presentation is on Coca Cola Company.
I create for ITT Exam.
This presentation is only understood when you play slide show.
“Dikhave pe mat jao Slide show Chalao…:P”
As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally.
Disney consumer products : Marketing Nutrition to ChildrenManal Shah
This Presentation is the Case Analysis of the Harvard Business School Case-"Disney Consumer Products:Marketing Nutrition to Children" which is part of my Internship Under Prof. Sameer Mathur,IIM Lucknow.
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
2. Introduction
The "Oreo Biscuit" was first developed and produced by the National Biscuit
Company (today known as Nabisco) in 1912 at in New York City. The name Oreo
was then first trademarked on March 14, 1912. However, the mystery behind how
Oreo got its name still remains unsure.
Today, Oreo is not only the best selling cookie in United States but it is the world's
favorite best-selling cookie brand of the 21st century with $1.5 billion in global
annual revenues. Kraft Foods is the proud custodian of Oreo, and Oreo is one of
the company's 12 “billion-dollar” brand.
3. Introduction
Oreo is now enjoyed in more than 100 countries around the world like
Middle-East, UK, India, Pakistan, etc. In markets around the world, Oreo
comes in surprising local flavors, like blueberry and green tea ice cream,
and fun shapes and forms, like Oreo Minis and Triple Double Oreo and
several others. We also see many international food companies using Oreo as
a part of their desserts and beverages like Starbucks, Baskin Robbins,
Cadbury, etc and co-marketing accordingly.
One thing remains right at the
heart of milk's favorite cookie:
the iconic “twist, lick, dunk”
ritual that brings people together
like no other biscuit can
4. Analysis
• Nabisco is a company that has been in existence since 1898. During their 109 years in
existence, they have grown through natural growth, mergers, and acquisitions. This has
allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate
sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreo today are far and
away the world’s most popular cookie. The Oreo family accounts for approximately 10
percent of all store cookie sales—a $3 billion market.
• In 1898, the New York Biscuit company and the American Biscuit and manufacturing
company merged over 100 bakeries into the national biscuit company, later called
Nabisco founders Adolphus green and William Moore, Orchestrated the manager and
the company quickly rose to first place in the manufacturing and marketing of cookies
and crackers in America. To expand their global presence and to strengthen their
position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired
Nabisco Holding in December 2000. Philips Morris purchased Nabisco for $14.9 billion
in cash plus assumed $4million in debt.
6. Competitor :- Keebler
Brand as a Product :- Cookie
Brand as an Organization :-
Global Organization
Old and trustful brand
Costumer loyalty
Slogan :- “uncommonly made uncommonly good”
Brand as a person & Symbol :-
7. Competitor :- Keebler
• The Keebler Company is the largest cookie and cracker manufacturer in
the United States. Founded in 1853, it has produced numerous baked
snacks.
• Keebler has marketed its brands such as Cheez- It (which have the
Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L.
• Keebler cookie selling in united states(U.S)
8. Selling Point
• Oreo maker Mondelez International Inc
said it had entered into a partnership
with Alibaba Group Holding Ltd to sell
its products through the Chinese
e-commerce giant's online marketplace to expand its reach in China.
• Mondelez said it would sell a fuller range of its products, including Oreo,
Toblerone, Cadbury and Trident, on Alibaba's online marketplace
Tmall.com.
9. • The Oreo, consistently America’s top-selling cookie, is the topping on a
new Domino’s dessert pizza, a main ingredient on the dessert menus of
the country’s top-three burger chains, and a staple at the top-three frozen
dessert restaurants in America. And McDonald’s solely credits an Oreo
caramel sundae for increasing same-store sales in Japan in August 2007.
• Restaurants say the choice to add the cream-filled cookie to their dessert
menu is pretty simple: it’s got huge name recognition with the public and a
solid track record with companies that have used it for years.
• “Oreo is our No. 1 flavor,’’ says Aric Nissen, vice president of brand
marketing for Dairy Queen. To wit, when Dairy Queen promoted an Oreo
Mint Blizzard in March 2007 same-stores sales shot up 33 percent. Dairy
Queen has used Oreos in its ice cream for more than 20 years.
10. Unique Selling Point
• Oreo was initially launched in India in Metropolitan cities.
• After making its presence it expanded to Sub-metro cities.
(e.g. Bangalore, Ahmadabad etc)
• Oreo ensured its availability of products in Malls, Supermarkets,
Departmental stores, Kirana shops in these cities.
• The traditional channels for fast-moving consumer goods (FMCG) include
General stores, convenience stores, Supermarts, malls ,hand cart
vendors, and kirana. Of the 12 million retail food outlets in India, 7.3
million sell FMCG and 41% are in urban areas.
• Through Cadbury, Kraft has obtained access to more than 1.2 million of
these outlets
11. Why you buy Oreo Cookie?
Satisfies hunger as food.
Satisfies late night hunger served as a night snack.
Satisfies the fun need for not only kids also for adults want to have fun.
Satisfies the imitation need that kids watching the Oreo ads on TVs while
the Other kids are enjoying ‘Twist, lick, Dunk’.
Satisfies the fun need for not only kids also for adults want to have fun.
Happy and delicious when eating Oreo.
12. Conclusion :-
For Over 104 Years, The Oreo Sandwich has remained as an icon. Million
of people can recall childhood memories with dunking Oreos in milk, and
spark that emotional experience to life by hearing the famous jingle or
watching a Commercial.
Nabisco/krafts Company enjoys brand loyalty and has stretched the brand
to retain 28% of the market maintaining strong sales within an oligopoly
market like snack food.
Oreo sandwiches have touched people’s heart of different ages, lifestyles,
and characteristics in a way or another, Oreo was capable to show its
customers that it is one of a kind when it come to taste, flavor and
experience. Thought the food industry is an edgy market, but yet no
competitors were capable to pinch the undisclosed ingredients of Oreo
Sandwich Cookies.