It is a mini case study of DISNEY from chapter 6: Analyzing Consumer Markets of 15th edition Kotler textbook.

2. HISTORY:
•Founded by Walt and Roy
Disney in 1923.
•Introduced the world to
the Mickey Mouse.
•Won Academy Award for
Mickey mouse in 1932. Walt Disney
(1901-1966)

3. •The mission is to be one of the
world's leading producers and
providers of entertainment and
information.
•The vision is to create Magical
Moments for guests of all ages.

10. - In 2006
- In 2007
- In 2012

11. versus
versus

15. Psychological
factors
Disney understands:
MARKET
SEGMENTATION

17. •The greatest risk faced by Disney is to stay true to its legacy while
keeping it up to date with the consumers.
• There is also the risk of adjusting to the ever changing global or
regional economic markets.
• Another risk is to keep pace with the changing society and
technology.
• Another risk is to keep up the brand name that the people seek out
and trust.
RISKS:

18. BENEFITS:
•The more it expands, the more its popularity and customer-base
increases.
•Also, the existing ones are inclined to be connected with
Disney more and more.
•It has been able to make itself relevant to the new generations
with the help of its theme parks, TV shows and consumer
products.
•The company is generating its revenue from its five business
segments.
•Now the consumers see using Disney products as a part of his
lifestyle.

20. •History of Disney.
•Transition of Disney.
•Disney’s acquisitions.
•Importance of Legacy, Relevance
and Innovation.
•Creative communication.
•Fun facts.

21. Created by Vivek Purohit, RCOEM, Nagpur during a marketing
internship of Prof. Sameer Mathur, IIM Lucknow .