4. VALUES Leadership:shape a better future Collaboration:Leverage collective genius Integrity:Be real Accountability:If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality:What we do, we do well 4
6. COCA COLA STATISTICS 6 Coca cola owns more than ½ of the world’s beverages Coke is affordable in all countries. It is not out of the price range for an afternoon snack. Coke comes in a variety of sizes worldwide so we can use it for a crowd or as a personal snack drink
7. WORKING AS A GLOBAL TEAM Built around two crore assets, its brand and its people. They believe in being inspired and motivated to achieve extraordinary things. Acc. to them the combined talents, skills, knowledge, experience and passion of their people makes them who they are. 7
13. MARKETINGWORLDWIDE In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide. 13 This COKE CANE is written in Hebrew
31. ADVERTISING first advertised as a remedy for headaches and exhaustion Songs used in coca cola commercials have become popular. They use catchy mottos such as: “Adds a refreshing relish to every form of exercise” 25
32. Coca-ColaRecognition Coca-Cola is recognized by 94% of the world’s population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day 26
33. 27 As posters On trays As books Music cd’s On Christmas As clock furniture On apparels On dolls Salt and pepper shakers On calendars Home decorating
Our 90,500 associates around the world live and work in the markets we serve -- more than 86 percent of them outside the U.S. In this geographically diverse environment, we learn from each market and share those learnings quickly
The company said the new ‘Coca-Cola Open Happiness’ campaign is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally
