The document provides strategies for optimizing a LinkedIn profile to enhance job searching and networking opportunities. It emphasizes the importance of having a complete profile and suggests utilizing keywords, personal connections, and LinkedIn tools for better visibility. Additionally, it includes tips for making impactful introductions and accessing various resources for improving LinkedIn engagement.

1. Smartie Yet?
Larry Blakely
Rebecca Page
rebeccalpage@yahoo.com

2. Larry Blakely
www.linkedin.com/in/larryblakely
Rebecca L Page
www.linkedin.com/in/rebeccalpage

3. Go Where the Attention Is
“You'll miss 100%
of the shots you
don’t take.”
Wayne Gretzky

4. 100% Profile Recap
Catchy Tagline — not just your job title
Summary — Contact info at top
Impactful and Concise — ”peppered” with
professional keywords & industry buzz talk
Specialties
Experience — Your impact on employers
Skills — Quick glance in list form

5. Goal is to Help You Avoid
C licking a job posting online
R eviewing it
A pplying immediately
P raying for a response or
Preying on the posting’s contact

6. Maximum Horsepower
Informational
Find jobs
interviews
Find hiring
Meet your peers
managers
Follow Companies Add applications

7. Advanced search by criteria
Title, function, industry & location
OR
In Keywords type
Hiring or recruiting position

8. J
O
B
S

9. Find a connection!
They’ll walk your resume
Save searches and jobs

10. Referrals Impact Decisions
Request
Introduction
“Real” Resume
Job Champion

11. Be Bold – Introduce Yourself!
Inmail Email
Impersonal Connection’s
& can go to name in
spam folder subject line

12. Find the Hiring Manager
Advanced people search
“Title” (in quotes if more than 1 word)
+ current
Company + current
Postal code
Search

13. Employer receives application
Plus LinkedIn profile
Better 1st impression …
If profile’s complete

14. Request info interviews
Meet for coffee
Just make the requests
People will help …
Those in their industry!

15. Browser Toolbar
Access to Under Find
LinkedIn Jobs (Tools at
from any bottom of
website page)
Save jobs & Supports all
profiles of major online
interest job boards

16. Search company
Click “Follow”
View hiring page
See your network
See employee skills

19. Real time content stream
Your connections’ shared links
Includes Tweets
Filter : topic, industry, company

20. Search Signal
Go to homepage
In All Updates click search button
Type in keywords
For latest news, filter by Time

21. LinkedIn Today
Actual news
Shared by
articles and
your network
blogs
Follow
Save to
sources and
read later
industries

22. LinkedIn Today
T
O
D
A
Y

23. Add Applications
Under More, Get More Apps
Box.net — Upload resume / documents
Slide Share — Powerpoint presentations
Blog Link — Connected to LinkedIn
WordPress — Connected to LinkedIn
Portfolio Display — Creative works
Polls — Collect data

24. LinkedIn Answers
Demonstrate you’re an expert
Browse by industry or topic
Earn points when your answer’s the
best
Go to homepage under More

25. Paid Account?
Inmail — You can usually find e-mail addresses.
Viewed your profile — Are you that curious?
$100K+ Jobs — Pulled from Payscale, which is
free.
Top of Search Results — But with hundreds only
1 is the top.
Job Seeker Badge — Might not want to
broadcast.
OpenLink for Recruiters — Your contact info’s at
the top of your summary.

26. References
LinkedIn Learning Center: Top 10 Overused Buzzwords in Profiles:
learn.linkedin.com/what-is-linkedin blog.linkedin.com/2010/12/14/2010-
top10-profile-buzzwords
Writing a Winning Headline: mashable.com/2011/12/13/linkedin-
www.careerrocketeer.com/2012/02/3- buzzwords-2011/#view_as_one_page-
steps-to-writing-a-winning-linkedin- gallery_box3469
headline.html
LinkedIn Browser Toolbar:
Examples of Headlines: www.linkedin.com/static?key=jobsinsider
careersherpa.net/linkedin-headlines- _download&trk=msitejobseek
that-entice/#.T0wDhOR7nRQ.twitter
Nile Nickel's Five Tips To Success:
12 Ways to Build a Better Profile: www.growlinx.com/wp-
careersherpa.net/12-ways-to-build-a- content/uploads/2011/06/Five-Tips-to-
better-profile/#.Tucq3_mV4j4.twitter Using-LinkedIn-Rev01.pdf
Top 5 Sources of Finding Keywords for a 100 Ways to Use LinkedIn:
Profile: linkedintelligence.com/smart-ways-to-
careerenlightenment.com/online-resume- use-linkedin
building/keywords-social-media-profile-
job-seekers

27. Still More …
How to Use Short Substantive Soundbites: LinkedIn Power Tune-Up Webinar:
www.careerrocketeer.com/2011/12/how- www.careereducation.columbia.edu/resou
to-use-short-substantive-soundbites- rces/multimedia/webinar/how-write-
on-linkedin.html killer-linkedin-profile
theessayexpert.com/e-books-media-2
How Recruiters Use LinkedIn:
www.businessinsider.com/infographic- LinkedIn Levels:
most-recruiters-are-completely- www.linkedin.com/subscriptionv2?display
ignoring-facebook-and-twitter-2012-2 Products=&family=jss&trk=acct_set_com
pare&commpare_acct
Invitation Ideas:
www.careerealism.com/linkedin-invitation Webinars (disregard the infomercial styled
pitch):
www.befoundjobs.com
10 Top Open Networkers to Follow:
www.careerattraction.com
windmillnetworking.com/2011/03/17/to
p-linkedin-open-networkers-connectors-
2011 Book Blog—I’m on LinkedIn, Now What?
imonlinkedinnowwhat.com

28. Finish Line!
LinkedIn 500
Rebecca Page
rebeccalpage@yahoo.com