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Similar to LinkedIn | Dress For Success
LinkedIn | Dress For Success
- 1. Using LinkedIn duringyour job search (and after) Presented by
- 2. Agenda • What isLinkedIn? – Definition – Role of LinkedIn in your job search • Why use LinkedIn? – Brief statistics • Make your profile – Step by step guide • Next steps – Use while networking – Staying relevant
- 3. Agenda • What isLinkedIn? – Definition – Role of LinkedIn in your job search • Why use LinkedIn? – Brief statistics • Make your profile – Step by step guide • Next steps – Use while networking – Staying relevant
- 4. What is LinkedIn? •Social networking site for professionals – Each profile is a short, professional biography • Used by working professionals primarily to connect with each other • Used by job-seekers primarily to connect with HR professionals
- 5. Role of LinkedIn •Supports your networking efforts and job application • Helps you connect with other professionals – Provides additional (relevant) information – Allows for appropriate followup
- 6. Agenda • What isLinkedIn? – Definition – Role of LinkedIn in your job search • Why use LinkedIn? – Brief statistics • Make your profile – Step by step guide • Next steps – Use while networking – Staying relevant
- 7. LinkedIn statistics • LinkedInhas ~180 million members – 2 new subscribers every second • 93% of companies use (or plan to use) LinkedIn for recruiting • 86% of recruiters are likely to look at social profiles before hiring candidates Source: Jobvite Social Recruiting Survey 2012
- 8. LinkedIn statistics (continued) •Personal referrals remain recruiters’ #1 source of top talent • 65% of companies compensate employees for referrals Source: Jobvite Social Recruiting Survey 2012
- 9. Summary • LinkedIn isimportant in the job search process • Target audience is hiring managers and referring professionals (eg potentially anyone)
- 10. Agenda • What isLinkedIn? – Definition – Role of LinkedIn in your job search • Why use LinkedIn? – Brief statistics • Make your profile – Step by step guide • Next steps – Use while networking – Staying relevant
- 11. More about LinkedInprofiles • LinkedIn profiles are personal movie trailers – Goal is to get people who’ve already met you to want to work with you in the future • Make your profile short enough to skim, but long enough to be interesting – Include only relevant details – In general, less is more
- 12. And now forsomething completely different… Let’s take a break! • Index cards coming around, pair off into 2s – ~10-15 minutes
- 13. Fill in indexcards as below Unlined side Colored side • List single words to describe yourself • Pick the two or three words (from previous side) that you feel most • Single words only comfortable discussing in an interview • What you enjoy doing • What your friends think of you • Each word should be something • What your happiest memories are that is easy to defend with stories • What your proudest moments are • Can be related to fun, work, • Each word should imply something hobbies valued by employers • Ideally there should be 10-15 • The sum of the words should produce a rounded picture of who you are Colored side has only 2-3 words
- 14. Your 2-3 competenciescould look something like this… • Warm, professional, mentor • Responsible, humble, friendly • Self-starter, aggressive, resourceful • Artistic, well-dressed, imaginative
- 15. These competencies arethe basis of your job application strategy • Write them down, refer to them often • Every line in your profile (and resume) should either: – Explain a position – Support one of your competencies • Do not include more than 3 competencies – potential recruiters will be overwhelmed
- 16. Make your LinkedInprofile • LinkedIn profiles are personal movie trailers – Goal is to get people who’ve already met you to want to work with you in the future • Make your profile short enough to skim, but long enough to be interesting – Include only relevant details – In general, less is more
- 17. Keep in mind •Movie trailer – Short enough to skim, long enough to be interesting • 2-3 competencies • Less is more
- 18. Make a basicprofile • Go to http://linkedin.com Fill in the fields Click Join Now!
- 19. Basic profile screen1 • The next screen looks like this:
- 20. Basic profile screen1 • Fill in the fields as required • You are currently employed or a student – More attractive to potential recruiters
- 21. Basic profile screen1 • Select ‘employed’ or ‘student’ Fill in the fields Create your profile
- 22. Basic profile screen2 • Enter your e-mail – If you have multiple e-mail addresses, use the one more likely to have professional contacts
- 23. Basic profile screen3 • LinkedIn finds your e-mail contacts who already have profiles Click ‘Add Connections’
- 24. Basic profile screen4 • Some of your friends might not have LinkedIn profiles. For now, invite your good friends only These people aren’t on LinkedIn yet. Add them only if you know them well
- 25. Basic profile screen5 • It says you’re finished! But this is only the beginning… Your name goes here Share your profile if you want to
- 26. Choose the basic(free) version • Over 90% of LinkedIn members are on the basic plan Choose the basic plan
- 27. Back to theprofile Click the yellow button Text goes in here to save
- 28. Back to theprofile
- 29. Choose your targetindustry Choose the most relevant destination industry (eg where you are going) and select ‘Save’
- 30.
- 31. How to conveyexperience • Generally speaking, 1-2 sentences explaining the company and / or role • Include only relevant information regarding: – Your 2-3 core competencies OR – Requirements for ideal job • Always include numbers if possible
- 32. A note aboutdates… • In your LinkedIn profile, slight gaps are acceptable – Years are (generally) required – Months are not required • Never list ‘unemployed’ with a time period
- 33. Skills • Add between5 and 10 skills (no more) • General rule of thumb: list only those skills you would feel comfortable getting paid for
- 34. Projects? • Generally speaking,these are not necessary Select ‘No’
- 35. Complete your fullprofile • Edit your summary – The summary should be 1-2 lines and only include 2-3 core competencies Edit summary here
- 36. Add groups, awards,interests, leave personal information blank Interests make you more personable – include relevant individual words Groups can provide an opportunity to connect with professionals Honors / awards should be relevant
- 37. Getting recommendations • Inthe vast majority of cases, 1-2 per previous job is enough • Recommenders should be chosen from your strongest supporters, recommendations should support core competencies – When in doubt, contact direct supervisors • When asking for recommendations, include personal note rather than LinkedIn’s generic request
- 38. Time for adrawing Johann? • 2 people, making LI profile in real-time
- 39. After completing yourprofile • Continue to search jobs
- 40. Initial job page Type in relevant keywords to search for jobs
- 41. Second job page Apply now! Company Description Responsibilities & requirements
- 42. Agenda • What isLinkedIn? – Definition – Role of LinkedIn in your job search • Why use LinkedIn? – Brief statistics • Make your profile – Step by step guide • Next steps – Use while networking – Staying relevant
- 43. Use while networking •LinkedIn supports other networking efforts – LinkedIn is generally used to follow up with a person you’ve already met in person • Always connect when you get a card via conventional networking – Your network allows you to view other people’s profiles (three degrees away) – LinkedIn can be used to get introduced to a connection through a mutual contact
- 44. Here’s how youget introduced Click the middle link
- 45. Use short introductionrequests
- 46. Add new contactsat regular intervals • Keeps your name at the top of contacts’ news feeds • Do not post ‘looking for work’ status updates more than once a week • List availability date after Dress for Success program completion – Companies will request you to start earlier if required
- 47. Summary • LinkedIn isimportant in the job search process • Target audience is hiring managers and referring professionals (eg potentially anyone) • After making your profile, use LinkedIn to connect with (and impress!) people you have already met in person
- 48.