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Linkedin For Solicitors
- 1. Sources: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U6gGXPldVLA http://blog.linkedin.com/2014/05/01/linkedins-q1-2014-earnings/ http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/ http://blog.linkedin.com/2014/04/18/the-next-three-billion/ http://thefinancialbrand.com/30777/facebook-twitter-youtube-linkedin-profile-image-sizes/ http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/#sr=g&m=o&cp=or&c t=-tmc&st=(opu%20qspwjefe)&ts=1403522564 http://www.businessinsider.com/heres-why-law-firms-need-to-start-paying-attention-to-linkedin-2011-12 http://kevin.lexblog.com/2012/12/11/7-ways-to-boost-your-linkedin-lead-generation/ http://www.greentarget.com/2012-in-house-counsel-new-media-engagement-survey cartwrightking.co.uk For Solicitors Your Profile is completely filled out and optimised. Linked Make Sure... is completely filled out and optimised. Linked 21 Your Company Page to make connections and join groups. You treat LinkedIn You connect with the businesses like you would a networking event – but on your own terms. that you want to do with business with. 7 To add Skills to your profile. 6 Greentarget Strategic Communications conducted a social media study that found: You are not afraid from your company as well as any other interesting content from your niche. You share your blogs 43 5 Older lawyers, those in their 40s, 50s and 60s, are embracing social networks more now than ever before, and generational gaps in their usage appear to be levelling off. LinkedIn is seen as the most credible network, with 88% saying they perceived the content they received from the network as being trustworthy. 88% Lawyers and solicitors are largely invisible social media users, the majority choosing to listen rather than participate. Will be ahead of the pack as more firms join and use the social network. Can be seen as a thought leader whilst other firms play catch up. Have an opportunity to be better connected than other firms (if you have a firm of 20 solicitors, each with a 100 active contacts you instantly have a pool of 2000 potential contacts). Can accelerate brand building, foster lead generation and client retention. Meet people and businesses that otherwise may have slipped under the radar Solicitors & Lawyers that are active on LinkedIn... million 300 Number of new members per second Why you should be on LinkedIn How many people use LinkedIn? 2 per sec 40% July Percentage of users that check LinkedIn on a daily basis Average time a user spends on LinkedIn per month Number of LinkedIn business pages Number of LinkedIn groups mins 17 million 187 Number of monthly unique visitors 2.1 million 3 million Daily Mobile Job Applications Daily Mobile Job Views Daily Mobile Profile Views 44,000 1.45 million 15 million Status Updates in Detail Status Update Like • Comment • Share Impressions • Clicks • Shares • Engagement View Comments DescriptionImage Enter a Status Update: Post about breaking news, industry trends etc. Tip: Limit text length to 50 characters and your engagement could increase by 28% Insights: Use these to get to know your audience and increase the relevance of your posts. Description: Don’t forget to edit the default text when you add a link. Keep it simple and reduce redundancy. Call To Action: Include a URL in your post copy. Drive people to a blog post, landing page or YouTube video. Engage: Posting is just the start! Stay engaged with the conversation by adding a question or comment on the conversation. Tip: LinkedIn does not allow you to respond as the brand, so post as yourself on behalf of the brand to answer questions and be a resource. Target Your Post: Narrow down your audience by industry, role, region/city or company size. Exclude or include your employees. Measuring Success: Strive for more than 1.0% engagement on each post. Engagement is defined as the percentage of times members clicked, liked, commented or shared the update. How to build your LinkedIn Profile Headline (180 characters) Headline: Use this for your summary headline instead of your job title. URL: Customise this URL to make it shareable and avoid ugly numbers at the end of your profile. Picture: Smile and look professional. 8000 Characters 2000 Characters per Position 2000 Characters 50 Skills 61 Characters 100 Characters per School 1000 Characters 1000 Characters 1000 Characters Summary: Humanise your story to say who you are and what you have done. Speak in the first person. Experience: Summarise your role and key contributions. Skills: List at least 10 of your core skills to set up others to endorse you. Publications: List your blogs, papers and anything published. Additional Info: List alternative ways for others to get in touch with you. Honours & Awards: List them! Education: Expand on your degrees to tie in relevant keywords. Recommendations: Secure as many as you can from current & past contacts. Linkedin.com/in/YourName Your Picture Optimal Company Page Layout Logo Image Cover Photo Main Toolbar Your Company Statement Status Update Comments Connections Careers Affiliated Company Pages Related Ads etc... Navigate from here to other pages, such as Careers, Products etc... People, colleagues & companies you’re following. Jobs you’ve posted. Adverts related to your industry or interests. General Statistics Tip: Describe YOU as if this were a headline to a newspaper or book title Top Tips Avoid boats, pets, relatives or mystery hands on your shoulder on your picture. Use your profile name in your URL Include your phone number, Twitter handle and blog URL at the top of your summary. Avoid a resume-style breakdown of all your accomplishments. Start to endorse others first to receive the return favour. Include executive education and stop listing your high school no matter how old you are! Give direction and tell your recommenders what to say about you.