This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
2. 2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
3. 3
Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet
4. 4
LinkedIn - What is it & Why use it?
Over 740 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities
Network, Network, Network!!!
24. 24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups
25. 25
Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo
27. 27
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
It’s critical that you start your headline with your most
important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance
28. 28
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile
29. 29
• The About section could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job titles, work experience, defined skills and
industry keywords
• Paragraph two should show how you have added
value to a previous employer - recap a story or more
(STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - About
30. 30
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills
31. 31
Best Practice - LinkedIn Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add
32. 32
Best Practice - LinkedIn Skills
Or start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched
33. 33
Best Practice - LinkedIn Skills
You choose which
three skills to
feature by
clicking the green
pin to select a
different skill
Reorder skills by
selecting &
dragging the
symbol
34. 34
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
36. 36
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.
37. 37
Best Practice - #OpenToWork
Reconfigured LinkedIn from previous versions
38. 38
Best Practice - #OpenToWork
Add several
job titles that
would be
appropriate
for you
39. 39
Best Practice - #OpenToWork
Commute
time or job
locations
can be
specific or
general
Select
preferred
schedule
times and
type of
hours:
FT, PT
Contract,
etc.
40. 40
Best Practice - #OpenToWork
Click on drop
down to
select
recruiters
only or All
LinkedIn
members
53. 53
LinkedIn Easy Apply Job Application
Another step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.
54. 54
LinkedIn Easy Apply Job Application
Education needed
additional
information to
process my
application
My dates attended is
NOT listed on my
profile
55. 55
LinkedIn Easy Apply Job Application
The process can
include self
identification info
My dates attended is
NOT listed on my
profile
56. 56
LinkedIn Easy Apply Job Application
The process can
include self
identification info
And additional
standard screening
questions that are
typically part of the
online application
process for any
position
57. 57
LinkedIn Easy Apply Job Application
Paul Cameron counsels on using LinkedIn Easy Apply
59. 59
Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video
Click on See all activity to view additional content
69. 69
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network
70. 70
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network
76. 76
LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?
113. 113
McHenry County Workforce Network
August Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment:
mcwnbennett@hotmail.com
114. 114
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Liz F. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!!
115. 115
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Monday September 20, 2021 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday October 6, 2021 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday October 11, 2021 from 10:00am to 12:00pm
Network to Success Job Club
Building Confidence
Wednesday October 13, 2021 from 1:00pm to 3:00pm
116. Questions?
Feel free to follow up or
connect with me on LinkedIn
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin