The document outlines strategies for job seekers to enhance their visibility to recruiters through effective use of online platforms like LinkedIn, Facebook, and other social media. It emphasizes the importance of optimizing profiles with relevant keywords, maintaining a positive online presence, and understanding the concept of social permanence. Additionally, it provides tips on networking, responding to recruiters, and the potential risks associated with online behavior.

1. Gail Houston - @ghouston – Frisco Career Transition Workshop – Sept 2020
Internet Strategies
to Help You Stand Out in a Crowd

2. Recruiters are looking for you!
But how do you stand out and get noticed?

3. First We Must Understand
How Do Recruiters Search?
KeyWord (skill, title or company), Recency and Location
are How Recruiters Search

4. How do recruiters search?
Complex Boolean Search Strings

5. Where do recruiters search?
Corporate resume databases
Make sure your resume has your LinkedIn URL

6. Where do recruiters search? Job Boards
Job Boards – Mega, Niche , University, Social
Who
would you
call?
S ll available?
Refresh o en
Make sure your resume has your LinkedIn URL

7. Where do Recruiters Search on Social?

8. Yep – All of Them!

9. A Great Social Brand
Can Help You Land a Job
Tracy Clayton was recruited to join BuzzFeed based on
a tweets she created using the hashtag #blackbuzzfeed

10. Or Result In Rejection
if your not careful
From Schools, Employers and could possibly result in Criminal Convictions

11. Because The Internet is Forever
Understanding Social Permanence?
Social permanence is the idea that something posted to a social
media network – or elsewhere online – is unlikely to ever go away.
Even if in private chat – there is always the “screenshot”

12. Let’s Start with LinkedIn
Still The Most Important Tool In a Recruiters Toolbox
90% of Recruiters are on LinkedIn

13. First, the basics
Your Photo and Headline
If you have a profile photo - 14x’s more profile views, 36x’s more likely to get message
Headshot should be 400 X 400 pixels
Headline – use keyword to describe yourself:
Entry Level Java Software Engineer
Photo &
Headline
Are
Critical

14. Recommendations for your
LinkedIn Headline
Use key skill word and company in your job title (headline)

15. Your headline might confuse recruiters
we read really fast
At first glance I thought she was a vet that got
Cybersecurity Training to transition out,
almost bypassed her and missed an expert
She should have said:
Cybersecurity expert with TS/SCI,
Air Force Veteran

16. Contact Info
Add job search email -
Make primary
Always have two
Add Twitter Handle/s
Select Your Public Profile URL
And make your profile public

17. You Can Now Tell Recruiters
Your Open to a New Job
LinkedIn Now Allows You To Share You are
Open for Career Opportunities
 Turn on the status under your headline
 You open status will last 90 days
 You can add detailed notes on type of
job, location
 Select if you just want recruiters to
know you are looking – they will see this
in their LinkedIn Recruiter Tool
 Or Let Everyone in LI Know

18. Summary Section
Use Key Words – Visible Email
Myemail@gmail.com
Senior Finance and Operations Leader with over 20 years of business
experience in financial planning, business analysis, resource allocation,
operational execution and process excellence principles. Leverage extensive
background in strategic planning, forecasting, mergers, acquisitions and
divestitures. Strong team builder and facilitator, consistently foster
collaborative, innovative atmosphere that encourages talented professionals
and teams to reach maximum potential. Ability to solve problems, synthesize
complex information and communicate direction in concise, easily understood
formats. Received Intuit’s Finance Recognition of Excellence Award.
Specialties: Financial planning and analysis (FP&A), strategic planning and
operational execution, business process and workflow improvements
Only first 210 Characters Automatically Show Now

19. Add Current Employer and Past Employers

20. Add and Edit Content
(Adding Media Like Video or PowerPoint)
File Size may not exceed 300 MB, maximum resolution for images in 120 megapixels
You can add Adobe PDF’s, PowerPoint, Microsoft Word Docs, OpenOffice Presentation Docs,
OpenOffice Documents .txt files, .jpg/.jpeg, .png, .bmp, .tiff, .gif (doesn’t support animation)

21. Privacy and Settings
Review Each Area

22. Create Personalized & Professional URL
use on your resume | signature line

23. How To Create a Public Profile
So You Can Be Found
Turn to On

24. Is Your Public Profile Really Public?
get found on Google by checking all boxes
Move all sliders

25. Because Recruiters Search LinkedIn
Using Google As Well
Bingo –
All Chief Architect
LinkedIn Profiles
using insite
searches. They are
found because the
profiles are marked
public

26. How You Can Find
Recruiters on LinkedIn
Search using recruiter and keyword, you can add company to narrow down
Review Headline
Review Summary
When Messaging
Review company
website
Add position
number and title
Include Resume

27. Read Headlines Before Reaching Out

28. Now Add Connections
• College alumni (high school alumni)
• Work Peers
• Former Work Peers
• Family
• Neighbors
• Recruiters from targeted companies
• Recruiters you have interviewed with
• Hiring Managers you have interviewed with
Ask after interview, may I send you a LinkedIn Invite

29. Applicant Tip: many Recruiters set their profiles to Open profiles, which
means they are accepting Linkedin messages from anyone in or outside their
Linkedin network. You can recognize it by the golden Linkedin badge next to
their name, which essentially means you can send them a free InMail.
https://www.linkedin.com/help/linkedin/answer/139

30. 30
Your Profile is Complete –
Now What?
Follow Companies

31. Companies Will Post Open Positions

32. Utilize Status Updates

33. Comment and Like Others’ Updates
but stay positive, no one hires bitter
Notice she is answering questions and
Sharing additional information
Note she is saying she will pass on tip

34. Check Out Whose Viewed Your Profile
It Means You Are
Showing Up In Searches

35. Join appropriate groups & introduce yourself
35
• Click “groups”
• Click “your groups”
• Click “groups directory”
• Enter keywords for groups you
are looking for (i.e. “product
management”)
• Click “join”
• Select how often you want to
receive email updates
• Recent Changes: You can now
join 100 groups; no more sub
groups; no more “Open
Groups”; can no longer post
online articles. jobs still show up
but only stay up now 14 days in
groups now
Jobs Tab – all paid LI jobs, Career Discussion –
more postings

36. How Recruiters Search
on LinkedIn Recruiter
Recruiters can use a form to search or do “Boolean searches”
LinkedIn Recruiter is a Paid Tool

37. Recruiters Can Search All Responses or Narrow Down
When On LinkedIn Recruiter
(this is a recruiter only tool)
Open to Career Opportunities
Folks who have followed
a company page
More Likely To RespondTotal candidates
Do I have time to review
each one of them or do
I narrow?

38. Responding to an inmail
when you are interested
• Always include your email and phone number (LI says it shares but it does not)
• You can suggest times of days that will work for you
• Recruiters are taught to keep inmails short, if you are interested you might want to
check out their website. They may not include a link but they typically will include
a title
• Ask for the recruiters contact information as well and create a contact
• Ask the recruiter or hiring manager if you can connect directly with them on
LinkedIn when the interviews are done. Some recruiters may have you connect
immediately
• Always look up the hiring managers or interviewers profile prior to the interview.
Google the interviewers name with the word blog, speaker, presentation, Youtube
or Slideshare to see if you can learn anything more. If they are technical, see if
they have a github profile
• Check out their company page on LinkedIn, google the company

39. Why you should answer inmails even
if not interested
in particular role or looking
We recommend you always answer inmails regardless of whether you are
interested in the role or even open to new opportunities
 You never know when you might need a new job, the best time to
network is before you need it
 Let recruiter know you aren’t interested but that you will keep them in
mind in case you run across anyone. Ask them to share their contact info
and save. Share your contact info with them as well. Share referrals
 You show up on LinkedIn Recruiter as more likely to respond, prompting
more recruiters to reach out
Form relationships with recruiters at targeted companies in advance of
need – no one could have ever predicated Covid 19, those that have
networked in advance have the advantage,
they are not starting from scratch

40. LinkedIn Messaging is not a Chat Site
Increase the odds of hearing back from a recruiter by
reading their profile,
Does their headline or summary provide clues as to that
area they recruit for
Does their summary section say how to contact them and
what to provide

41. Let’s Talk Facebook –
The Other Giant in the Room
Recruiters are learning how to use Facebook
potential is huge if they can figure it out

42. Facebook Has Joined the Recruiting Game
Follow Hashtag #Job
Find Groups the Post Jobs In Your Field
Facebook
Company Pages
Post Jobs

43. Facebook Groups Can Help Your Career
Women In Product
Find Jobs, Ask Advice, Prepare for Interviews
Follow Leaders in your field, learn the latest tools, techniques

44. But You Need to Use the
About Me Section Properly
Public
Work
Education
Professional Email Address
Work Related Websites
Work Related Post
Friends Only
Pictures
Videos
Personal Post
Month / Day Birth
Only You
Cell Phone Number
Year of Birth

45. Difference between FB Page and Group
What is the difference between the
two! In general, a page is a public profile that
allows companies and brands to introduce
their services and activities. A group is a
community-based feature that gathers people
with the same interests to discuss topics and
share their opinions.

46. Exploring the Unexpected

47. Employers Are Using
Snapchat to Engage Talent
McDonald’s SnaplicationIntuit’s @internguy

48. And Trying to Attract
Applicants On Instagram

49. And It’s Working

50. Twitter is Another
Place Employers Engage

51. Applicants Are Using Twitter Too

52. Employers Are Even Using GeoFencing
Engaging Potential Applicants Real Time

53. Both Employers and
Applicants Are Using Pinterest
Insert Bio that talks about
your skills

54. And Get Really Creative
Using Tinder to Recruit

55. Recruiters Search YouTube
• To learn about areas they are not familiar with
• To seek talent from conferences, how to videos

56. Where do recruiters search - Google Profiles
Google processes over 1b searches a day
Can you be found?

61. Where else do recruiters search? Meetups
Recruiters and hiring managers follow Meetups – do you?

62. Where else do recruiters search? Events
Check out sites like www.eventbrite.com

64. Where else do recruiters search? Alumni
Alumni Sites – Sponsored & Non Company Sponsored / College

65. Where else do recruiters search? Data.com

68. Quick Tip: Follow Events
Recruiters follow events using the event #hashtag
So should you!
#ghc10 for Grace Hopper Women in Technology

70. Understanding the Benefits
and Dangers of Social Media
Gail Houston – May 2020
Stonebriar Career Transition Workshop

71. A Great Social Brand Can
Help You Land a Job
Tracy Clayton was recruited to join BuzzFeed based on
a tweets she created using the hashtag #blackbuzzfeed

72. Or Result In Rejection
if your not careful
From Schools, Employers and could possibly result in Criminal Convictions

73. Because The Internet is Forever
Understanding Social Permanence?
Social permanence is the idea that something posted to a social
media network – or elsewhere online – is unlikely to ever go away.

74. Social Media Posts that Impact
Student’s Lives
In the News This Year
Local High School
Student Racist
Photo
Shared On
Twitter – Senior,
now has left
school
Georgia State University Student Shares
Post on Finsta, now expelled
Racist Video Shared On
Private Account But
Shared Publically –
Video Went Viral,
expelled and kicked out
of her sorority

75. You Can Go From Hired

76. To Fired – Employers Are Watching
CBS Executive Fired for
Facebook Post
after Las Vegas Shootings
PR Executive Tweets
On Plane
Fired When She Lands
Someone Screenshots Your Posts And Sends It To Your “future” Employer

77. Given recent events
What is your “social” responsibility?
Stop The Online Rumor Mill
Don’t post, repost without knowing all the facts
Take Screenshot
Report to social channel
Report to authorities
local police / FBI

78. Connect With Me
Gail Houston – gail_houston@intuit.com;
@ghouston on Twitter
send me a LinkedIn Invite