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Linkedin Presentation
- 1. Managing Your OnlineBrand: LinkedinJeffrei CliftonRockwell Peer Advisor
- 2. BASICSWelcomeOnline Identity70% ofemployers have rejected a candidate based on information they have found online85% say positive online reputation has influenced their hiring decisions “It is no longer enough to have a solid resume. Students now need a professional online presence.” - Holly Paul, US Recruiting Leader @ PWC
- 6. What is Linkedin?Business networking portalBusiness address bookExtended online resumeJob research toolPlace to shine
- 7. Don’t I knowyou?!
- 9. Build Your ProfileLinkedinmakes it very easy step-by-step instructions to set up your profile. Photo: Good= alone, professionally dressed, pleasant expressionNot Good= friends, cartoonHeadline: description about you
- 10. Smart HeadlineRecent UofHMBA Grad Seeking Online Marketing PositionUH MBA Candidate in Finance/ CougarFund member1st year MBA Candidate/ Intern at the Methodist Hospital MBA StudentGraduate AssistantServer at StarbucksBlank… Good examples Bad examples
- 11. SummaryShould show whoyou are and what you’d like to become. Be concise, specific, keyword-rich, and typo free.
- 12. Build Your ProfileAddmore details in your resume if needed. Be sure to check and recheck spelling and grammar.
- 13. Build Your ProfileMagicof Linkedin is RECOMMENDATIONS!Builds your online reputationWho to ask?
- 14. Rules for yourProfileProfessional photoRight headlineWrite rich keyword summary that sells your skills and experienceGet strong helpful recommendationsTie Linkedin to your other efforts
- 15. ConnectionsStart by usingthe “Add Connections” feature which allows you to link your e-mail account to LinkedinSearch for current connections or use the “People You May Know” featureAdd new contacts from any business encounterRemember: QUALITY not quantity is what matter
- 16. Remember: Quality, notQuantity
- 17. Build Your ProfileJoingroup!Allows you to: Expand your network.
- 18. Connect with memberswho you can’t ordinarily send inMail to
- 19. Discover the mostpopular discussions & news
- 20. Add to thediscussion to be seen as a thought leader or get advice about a specific topic.So You Want a Job?
- 21. How Linkedin CanHelpReach out to your networkUse your groupsJob search within LinkedinConnect with decision makers and hiring managers at companiesNetwork Network Network
- 22.
- 23. Informational Meetings, Tipson First Jobs, Groups to JoinUse the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended
- 24. Researching and Preppingfor InterviewsPeople who will be meeting: facts about education/work experience, interests, personal connectionsCompany you’ll be interviewing with: information, current news, industry knowledge Insider information
- 25. Company PagesWhat canthis page tell you? A LOT!
- 26.
- 27. Other Cool Apps ReadingList by AmazonSlideshareEvents
- 28. Connect Linkedin withOther EffortsE-mail signature:Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on LinkedIn: www.linkedin.com/in/jeffreiBusiness cardsGoogle pages
Editor's Notes
- #5 Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch firms
- #7 Business networking portal--- Linkedin is almost exclusively used for business connections, so use it that way. Show your “Best Self.” Business address book- invite connections, make new connections, join relevant groups, keep all your contacts in one place, you can also export your address books, find out where people work/moved jobs/significant updatesExtended online resume- Linkedin gives you a place to really put a lot of information somewhere for recruiters and interviewers to find; more so than regular, 1 or 2 page resumes. Use the web space to really dig deep into what your previous experience is and what you’re looking for and interested in. Job research tool- Linkedin is also a great portal for Job searching or identifying informational interviewees. More on that later… Place to shine- It also gives you a place to shine! From recommendations to group discussions boards you really have a chance to show just how amazing and knowledgeable you are.
- #8 How’s it work..Think “6th Degrees of Kevin Bacon” except Linkedin uses 3 degrees and trust me 3 degrees gets you to a whole lot of people
- #9 Here is screenshot of my homepage. There’s my menu barMy picture and status updateOption to link to Twitter (since I have linked those accounts, but set it up so I have to choose which updates on both applications crossover)Search barSome people I may know and people I do know and what they’re up toWho’s viewed my profileHow many people I’m connected to How many people have searched for my profile in the last X number of days
- #14Â Gives an opportunity for someone to vouch for you and say amazing things about you! Use this tool! HR reps feel more secure in hiring someone with a proven record of success and positive feelings from previous bosses and coworkers
- #20 Friendly message to family, friends, business contacts--- Good subject lineWho you are why you want to connectYour ask (general career advice, insight into career/company)Thank them! Groups- keep eye out on job posting job boardsJob Search in Linkedin- shows who and how you’re connected with that companyCan then ask for introduction from your connections
- #21Â Search for open jobs by location, company, date posted and more.Explore career options and reach out to new connections on different career paths.
- #23Â Insider information: traits company looks for, politics at the office, culture, interesting little know facts
- #24Â Shows youWhat co doesCareer paths people pursedWhere company has its officesProfiles of people who will be interviewing you or future colleaguesAvailable jobsInterviewer: Education experienceCareer pathTweeting aboutConnections you might shareFind connections in your network who work or have worked at the company and request a brief interview to find out.. .Culture, Leaders,Traits recruiters are looking for Blogs and publications are must reads
- #25Â Add the Company Buzz AppFollow companiesGo to your buzz page to see what people are saying about the company and industry