- The document provides tips and strategies for optimizing a LinkedIn profile and using LinkedIn effectively for job searching, including enhancing one's profile, searching and filtering results, building connections, and posting and engaging with content. - Key recommendations include understanding how LinkedIn differs from a resume, taking advantage of available search filters, creating and posting engaging content using hashtags and tagging others, and utilizing the mobile apps. - The presentation emphasizes the importance of skills, networking through groups and comments, and engaging with companies through likes, shares, and profile views to increase visibility to recruiters.

1. LinkedIn Strategies for
Job Seekers
brought to you by
Bruce A. Bennett
Career Coach Corner
February 15, 2023

2. Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare (no recording)
Workshop is interactive, Q/A & Parking lot
Red Arrows

3. Why LinkedIn?
General tips for enhancing your profile
Searching and filtering results
Building your LinkedIn connections/network
Posting activity using # and @ symbols
Two LinkedIn mobile app options

4. Understand the difference between a resume & profile
Learn the search filters available to narrow results
Find out why & how to create and post content
Understand the importance of the hashtag #
Recognize when & how to use the at @ symbol
Discover two LinkedIn mobile app options

5. More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
Over 900 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!

6. Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

12. A custom banner enhances a profile - Think Branding

13. LinkedIn offers a
few new “custom”
banners
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

14. This is the Upload
a Photo option
that allows you
to adjust the
image to size

15. Use Google images to search for alternate options

16. The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”

18. Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill

19. LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile

20. It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

21. Boolean Search and Operators
Is a type of search that allows the user to combine keywords with
operators (or modifiers) to limit, broaden or define your search
Operators include – AND, OR, NOT, AND NOT
Marketing VP AND VP of Marketing AND Marketing Director AND
Director of Marketing
Marketing VP OR Marketing Vice President
LinkedIn Help - Using Boolean Search on LinkedIn

22. Marketing VP OR
Marketing Vice
President
Searching Marketing
VP OR Marketing
Vice President yields
over a million people
to review
You only get to see the
first 100 unless you
have an upgraded
account which is not
needed

23. Many filters
can be
used to fine
tune the
search
results

24. Many
filters can
be used
to fine
tune the
search
results

25. The filters at
the end of list
can be used
to specify a
Name, Job
Title and/or
Company
e.g. Recruiter
at Brunswick

26. Recruiter OR talent
acquisition search
yields over 8.7 million
results
Adding a company or
two can provide
specific individuals

27. Recruiter OR talent
acquisition search
with two companies
added to search filters

28. Recruiter OR talent
acquisition search
with two companies
added to search filters
with a specific
location

29. A job search
agent can be
created easily
You can save up
to 10 different
job searches
using different
job titles, and
many other
filtering
criteria

30. Many
filters are
available
to obtain
specific
results

32. Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer

33. Use Easy Apply if NOT listed on Company Website
Paul Cameron counsels about using LinkedIn Easy Apply

34. Increase your
network by joining
industry or role
related groups
e.g. business
development

35. Groups vary by
members and activity
You can join up to 100
groups

36. https://www.linkedin.
com/groups/2835/
Recommended
regional group for
Chicagoland
https://www.linkedin.
com/groups/13882
410/
Plainfield Public
Library Career &
Business Group

37. Posts are
topical or
informational
Job posts can
be found
here too

38. Groups
allow for
you to
message
members
without
being
connected

39. Hi John,
I saw your post regarding #hiring. A number of people I come in
contact through my career coaching are looking for opportunities. I
would like to learn more about Harmer Associates. Would you be open
to a brief phone call? Let’s connect!
Hi Andrea,
I have over a decade of experience as a Systems Administrator at a
Fortune 500 company. The position you recently posted is a great fit
with my background. Would you have a few minutes to discuss the
role in greater detail? My resume is attached for your perusal.

40. Three levels of connections

41. LinkedIn suggests many ways to build your network
People you may know from University of South Florida
Top emerging creators to follow
Pages to follow based on your activity
People you may know with similar roles
People in the Training & Coaching industry you may know
Online events for you
Groups you may be interested in
Research Individual or Company

42. People you may know with similar roles
Click on their name or photo to connect

43. Click on blue Connect button

44. Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

45. A personal note
increases the likely
hood of a successful
connection
Only 300 characters can
be used for the note

46. The More button
or (3 dots) reveal
several options
including
Connect

47. Review activity &
interest about your
profile
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard

48. Activity posting can be
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on See all activity to
view additional content

51. Information about the individuals viewing your posts

52. Post analytics offers
insights about the
exposure your activity

53. Demographics
information covers
several categories
Show all displays
additional information

54. Post analytics and
Resources is only
visible to you
Information about
the individuals
viewing your
posts

55. Creating a post is an easy process
Start on the home page and click on Start a Post

56. Click on the Anyone drop down menu to select who receives the post

57. You can send to Anyone, Tweet, connections only,
or a LinkedIn Group

58. You can select only
one LinkedIn
Group to post
your message

59. Type message and add
# or @ to target
recipients

60. Add hashtags to increase
target recipients
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment
14.7M
Content is complete and
ready to Post

61. Post is successful
confirmation, click
view to see it

62. The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will
have it appear in their feed

63. Enter in a topic to find variations of the theme

64. Results indicate how many followers a topic has on LinkedIn
Variations of the
topic may review
vastly different
results

65. The @ symbol tags a specific person or company
The tagged person receives a notice of mention
e.g. @Erica Reckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
Can a Company Use # and @?

66. When typing a name,
click on the person in
the dropdown list

67. LinkedIn completes
the name for you &
hyperlinks it
Complete typing your
comments and click
the Post button

68. Individual receives notice that you tagged them
People that follow the individual will see it in their feed

69. The company
receives notice
that you tagged
them in a post

70. LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found on
their company page

71. Like,
Comment or
Repost to
engage with
a company

72. Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

73. Select Profile Viewing
options
There are three profile
viewing options
You want to let
individuals and
companies know that
you are looking at
them

74. LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.

75. LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.

76. Name Pronunciation displays
a speaker next to name.
LinkedIn mobile allows you to
add a 30 second video to your
profile. Click on + symbol to
explore options.
Erica Reckamp Cover Story
The video will be on mobile &
desktop versions.

77. You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

78. Jackie L. – Finance Professional
Jennifer W. – Marketing
Lucas H. – IT Professional
Liz F. – Graphics Designer
Michael D. – IT Professional
Rich M. – Project Manager
Cheryl W. – Bookkeeping
Kenya B. – Finance
I want to add your name to the list!!

79. February Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

80. LinkedIn for Your Job Search
Monday February 20, 2023 from 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Monday February 27, 2023 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday March 1, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Wednesday March 6, 2023 from 10:00am to 12:00pm
Network to Success Job Club
Boost Your Job Search by Volunteering
Wednesday March 8, 2023 from 1:00pm to 3:00pm

81. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin