This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.

1. Gateway To Your Business Network Presented Friday August 19, 2011 FAPFW North Richland Hills, Texas Hattimer Search & Social Media www.linkedin.com/in/paulhattimer @phattimer www.facebook.com/paulhattimer

2. Linkedin Gateway To Your Business Network Linkedin An introduction to the fastest growing business tool on the internet

3. LinkedIn beginner? This is where you should be! LinkedIn Pro? Some new features for you! Skills, Groups and Signal Hattimer Search & Social Media – Using LinkedIn to find key employees and for you to find leads. From strangers- to friends- to customers. Not just for job seekers anymore! Linkedin Gateway To Your Business Network

4. Linkedin Gateway To Your Business Network What’s New? Do you have skills? Are you a groupie? Have something to… Signal?

5. Linkedin Gateway To Your Business Network LinkedIn is a free business social networking site that allows users to create a professional profile visible to others LinkedIn links customers, companies and suppliers LinkedIn links you to your future career LinkedIn links employers and job seekers

8. How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users. Good ideas bring competition… BranchOut – Facebook’s answer to LinkedIn BeKnown- LinkedIn does not replace networking. It is a tool to facilitate networking.

11. Three Audiences LinkedIn Search Engine – Algorithms 40 times more likely to be found if profile is 100% Recommendations double key word strength for job with recommendation Internet Search Engines Google loves LinkedIn PEOPLE Does it make sense to reader?

12. Today’s Topics

15. Getting to 100% A current position. Two past positions. Education. Profile summary. A profile photo. Specialties. At least three recommendations . LinkedIn doesn’t tell you this, but you get 5% for each recommendation, up to a maximum of 15%.

16. Do not spam for connections! Intentionally or unintentionally Obey the rules of the blue box. No email address and no contact information. Build Your Profile Important rules of the road!

18. Search Engine Optimization The fight for number 1 Lists network connections first Keywords Test Keywords Seek what you want to become Remember the computer scans and people scan Template Template is a guide Use sections for your purposes Specialties and Interests Build Your Profile Keywords

19. Use Summary to list products and services. Use Interests to load keywords. Use Conact Info to write closing that may also be a call to action. Creatively use the LinkedIn template

20. Events Search for continuing education. Let people know what you have been studying and following. Boxnet Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters. Slideshare Create a powerpoint to highlight your career or your business. Search for other presentations. Linkedin Gateway To Your Business Network

23. Languages Highlight your bi-lingual ability Add Sections in Edit Profile View Certifications Wide range of certs Date obtained Publications Date Subject Source Build Your Profile New Features

29. Linkedin Gateway To Your Business Network Twitter, Facebook and LinkedIn Convergence of Social Media A sign of this convergence is Signal LinkedIn Mobile for Smart Phones and Blackberries Limited but convienent Caveat

30. LinkedIn Mobile New and Improved! Use Interests to load keywords. Use Conact Info to write closing that may also be a call to action. Going Mobile!

31. Do not spam for connections! Intentionally or unintentionally Going Mobile Card Crunch

32. Next Steps Robust Profile LinkedInAnswers Polls News Blogs Apps Reading Lists Advanced Search Linkedin Gateway To Your Business Network

33. Summary Summary Google loves LinkedIn! Your profile gets you noticed LinkedIn grows your network to help you find customers Provides you with research tools for sales calls and training Your network continues to be an asset as you and the company move forward

34. Helpful Links www.leaderhelper.com www.wordle.net www.owlishcommunications.com www.youtube.com www.twitter.com www.windmillnetworking.com www.linkedindiva.com http://executivecareerbrand.com/29-biggest-linkedin-mistakes/ http://holykaw.alltop.com/the-value-of-being-linkedin-infographic http://klout.com/home www.hootsuite.com www.tweetdeck.com www.linkedin.com/in/paulhattimer

35. Thank You! Hattimer Search & Social Media Paul Hattimer, CCM In/paulhattimer @phattimer facebook.com/paulhattimer 817-889-1757 [email_address] Linkedin Gateway To Your Business Network