Using the tools of linked in to improve your search and view returns. This will allow you to network iwth this tool more effectively

1. Building an
Effective LinkedIn
Profile
Tips that work to improve your return
in searches and views
Part 1- Your Profile as A Trap

2. Understanding how LinkedIn works
• LinkedIn is another tool that allows the WWW to find
you
• LinkedIn allows you to find and communicate with
other like minded individuals and companies
• LinkedIn is useful as a research site and allows for you
to participate in educational and professional groups
• LinkedIn has many ways of finding job and network
opportunities
• LinkedIn is not a resume but a resume can be a good
beginning for this tool. Start with this data (it’s out
there anyway) and build from there.

3. Trapping
Working linked in Passively

4. Objectives for Getting Found
• Building the better traps
– Profile is not a resume
• Profile =Billboard= Trap
– Location, Location, Location
– “If you Build it , they will come”
• Need to have activity, keyword, and content to be seen
– Put the right bait in your trap
• Headline=Ideal Job= Bait
• Check your traps to get your results
– Monitor your results
– Adjust your bait, location

5. LinkedIn
Home Page
The Happy Hunting
Ground

6. LinkedIn Home Page Basics
• Finding Key Tools
– The arsenal of LinkedIn Menu Bar
• Provides for access to home page –The Happy Hunting Ground
• Profile – Your Snare or trap
• Connections –The Hunting Party
• Groups- The Hunting Club
• Companies- Herds/Flocks/Schools
• Jobs, etc- Tracks and Trails

7. LinkedIn Home Page Basics
• Finding Key Tools
– Search Tools
– Trails/Tracks are available and left to access
– Persons
– Companies
– Groups
– Note advanced tab used to check your traps

8. LinkedIn Home Page Basics
• Finding Key
Tools
– Trailing and
Tracking the prey
with Notifications
• Keeps you up on
network activity of
• your connections,
• followed
companies or
people as well as
interests

9. LinkedIn Home Page Basics
• Finding Key Tools
– Statistics
• Means of tracking your
profiles performance and
strength

10. LinkedIn Home Page Basics
• Finding Key Tools
– Suggestions from your
Hunting Party
• Many available including
network identified
connections
• Jobs
• Groups
• other related data of
interest

11. Building Your Profile
• To be searchable your profile needs to be 100% Complete
Requirements for 100%
Basic Settings will need to be adjusted
Valid Email/Alternate Email
Profile Headline
Summary
Current/Past Positions/Companies
Photo (can be a graphic)
3+ recommendations

12. Profile Basics
• Settings and Controls
• Pull down your name for settings

13. Basic Settings page

14. Privacy settings
•For a Trapper/Jobseeker
•Place the trap where the
prey will find it
•Use the recommended
Privacy Setting, If you
posted a resume on any
Job Board your there
anyway
•Others such as Hiring
Managers, Recruiters may
chose the “Someone …” Tag
•Total anonymity will get no
passive returns

15. Name , Location and Headline
• Important Information
that will be used to
identify you . Write
carefully

16. Profile Basics
• Choose a good professional photo. You will be
allowed to control the crop

17. Profile Basics
• Determine where in the world you wish to be
• Location, Location, Location.
– Too trap your prey you have to pick a field
– Too large an area means too much competition
– LinkedIn allows you to pick only one postal
code or one country (USA is probably too pick)
– Suggest moving your Postal Code to Center of
Metro Area where you what to work (Houston
77002)

18. Profile Basics
• Provide contact data
– Keep this to a minimum as it may be shared with
everyone
– Remember rules for professional E-mail Address
– Do Not provide home address (privacy concerns,
limits your opportunity
– Don’t forget to say why you are on LinkedIn (basic
list provided)

19. Profile Basics
• Your Headline will be the window to the world as
searchers look for you.
• IE This is the bait in your Trap
– Limit is 80 Characters Choose wisely (game warden has
rules to)
– Suggest that you real off as many variations of your
proposed job titles as possible in this length (make it
sweet to your prey)
– If you are looking for work, Do not use Job Seeker,
Between Jobs, retired, ETC ETC. Hiring managers
rarely look for someone to fill the position of Job Seeker.
– Stale Bait gets you nowhere Refresh as needed

20. Profile Basics
• Keep in Mind that your prey may be in the next field
(Google or some other Search Engine) and will need to
be attracted by something other than a headline.
– These search engines vary and are trapped by
relevance. Key Profile sections include
– Professional headline
– The title of your current role
– The title of your past roles
– Summary statement
– Specialties

21. Profile Basics
• Advantages of providing basic data of your
history
– Prior and Current Employers should be listed as it is
a window to searching and connecting. Make sure
you use the right name of prior engagements as
many similar names may exist.
– Provide all educational opportunities to access your
connections with class mates

22. Getting Recommendations
• Need Three to make profile 100% make this
step a priority
• Talk with prior coworkers, clients, and other
professional contacts to get meaningful
recommendations.
• Give to get. Sucking up at this stage never hurt
anyone

23. Other Profile Enhancements
• Get Comfortable with this process
– You will be tweaking this considerably as you go. Improving
words, adding section, adding data, and keeping active
– Use the maximum effective words to describe each position.
This will improve your returns in searches as hiring managers
seek their candidates. Forget the two page resume rule
– Make certain you list the objectives of your profile (Job
Seeker)
– Have fun with this . You will quickly be in contact with
persons you have forgotten and new contacts across the
globe

24. Add Alternate Searchable Sections
• Consider using the other sections of LinkedIn to
expand your profile
• Remember the sweeter the bait, the more
searches will be trapped and ultimately viewed if
the quality of the data stands out

25. Define your Skills
• Up to 50 are available and are searchable by
users

26. List any projects
• This allows you to link your data to others in the
workgroups directly
• Also provides for details of your accomplishments (2000
Characters Limit)

27. Use Alternate Applications
• Many available to allow for more text data and
formatted information to be stored and available
to your connections. List is long but includes
– Slideshare
Provides space for power point and other formatted message
presentations
– Box.net
Provides space for formatted text, digital images, other FTP type files to
share
– Reading List by Amazon

28. Methods for Building Presence
• All good Hunting and Fishing starts with
tracking your prey and seeding your pond
– Use network activity for leads and trends
– Use groups to get your name on top
– Follow trails (people and companies)
– Dig for live bait
– LinkedIn like hunting and fishing has sweet times of
the day. Make a habit of trolling when the catch is
running

29. Methods for Keeping Present
• Make LinkedIn a habit
– Check your traps & lines once a day.
– Respond immediately.
– Post updates on your search
• “Attended BJM Sr Managers Meeting and I’m excited!”
– Chumming is good!
• Go to different ponds (groups) and make a comment or
post a subject (pick 3 to begin)
• Don’t throw stones - add something of interest other than
clicking the like button.

30. Methods for Keeping Present
• LinkedIn is more than a job board.
– A place to tell your story
to like minded professionals
• Showcase your
– Skills & Expertise
– Interests & Activity
– Experience & Value

31. Questions and Answers
Next Time--- Let’s Go Fishing