Network to Success - Using Social Media in Job Search
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The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find
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Network to Success - Using Social Media in Job Search
- 1. Bruce A. Bennett Career Coach Corner April 10, 2024
- 2. 2 Bruce A. Bennett Career Coach Corner April 10, 2024
- 3. NTS Resource for job seekers Learn, inquire, and advance Support Network A group of individuals Shared industry, position, or interest Informational interview – Chat about the role This is why you network
- 4. Shannon - Office Admin Mickey - Communications Robert - IT Paul - Writer Melissa - Market Research Liz - Market Research Kurt - Marketing Lisa – Administration I want to add your name to the list! 4
- 5. April Career Workshops & Services Free Personalized Job Search Assistance Services Resume Review, Mock Interview and/or LinkedIn Critique To sign up, request the professional directly by email
- 6. LinkedIn for Your Job Search Monday April 15, 2024, from 10:00am to 12:00pm LinkedIn Strategic Guidelines Wednesday April 17, 2024 from 10:00am to 12:00pm Resumes, Cover Letters and Applying Online Wednesday May 1, 2024 from 10:00am to 12:00pm *Guide for a Winning Interview* Monday May 6, 2024, from 10:00am to 12:00pm NTS - 5 Keys to Impress a Hiring Manager Wednesday May 8, 2024, from 1:00pm to 3:00pm *In Person at the Woodstock Office or Zoom!!
- 7. Introduction MCWN Volunteer since 2010 & Contractor since 2018 Career Coach Corner Blogger, Podcaster & Presenter General Notes for Today Session is interactive Presentation file is available online at SlideShare (no recording) Follow-up email will include a link to the deck and evaluation survey Networking session followed by the presentation Share experiences, ask questions, seek advice, etc. 7
- 8. Overview Why use Social Media X – formerly Twitter YouTube Facebook LinkedIn Let's Get Started
- 9. Find people and build a network of connections Locate job opportunities Makes it easier to apply to jobs Employers are looking for/at you* 94% - Recruiters use social media 92% - Employers use social media sites to find talent 84% - Organizations are recruiting through social media 67% - Employers use social media to research potential job candidates 57% - Job seekers use social media in their job search 54% - Companies have eliminated a candidate based on their social media feed *Essential Social Media Recruitment Statistics - 2023
- 10. Create Username and Password or……
- 11. Create Username and Password or……
- 12. OR use LinkedIn, Google or Facebook?
- 13. How it used to be done
- 14. Consistent branding across all platforms Photo Identity Bio, Summary or Mission Statement Jack of all social media, master of none Select those that work best for you
- 15. Sharing and # Hashtag usage
- 16. 397 million (206M active users) 500,000,000 tweets posted daily 280 characters per message Retweet - forwarding a tweet Hashtags - words or phrases prefixed with # symbol #jobs, #Chicago jobs or #Chicago marketing jobs Find Jobs, Current News Follow People, Companies & Job Search Experts How to start using Twitter http://www.wikihow.com/Use-Twitter Updated: Jan. 23, 2023 Check YouTube for recent videos
- 17. Explore, search or tweet from the home page
- 18. Short bio info and tweet activity
- 19. Retweet
- 20. Not just music or how-to videos Job search topics LinkedIn, Twitter, Resumes, Interviews, etc. Answers to interview questions, e.g. TMAY Tell Me About Yourself Video Interviews Bruce Bennett http://www.youtube.com/watch?v=Z3zWCaRV2p8
- 22. Filtering allows you to be selective in the video results
- 23. Find the right video to suit your purpose
- 24. Intro – does it need one?? Network of contacts People starting a new job Company pages Like companies Search Jobs Share professional updates Do you let your network know you’re searching? Does your profile pass the “Grandma” test?
- 25. Type Jobs and click to view more options
- 26. Type Jobs near and click to view more options Location, PT or FT are a few choices
- 27. Engage a target company by liking, sharing or message
- 28. Engage a target company by liking, sharing or message
- 29. Source
- 30. Examples of what NOT to post on Facebook!
- 31. Over ONE billion professionals use LinkedIn to exchange information, ideas, research, and find opportunities More than 90% of recruiters search for candidates on LinkedIn 45 million people use LinkedIn to job search weekly 6 people are hired on LinkedIn every minute 77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business
- 33. Your LinkedIn profile is 12X more likely to be viewed if it has a photo!
- 34. 1. All Star profile with photo 2. Headline that’s descriptive and accurate, not title 3. Summary section with call to action 4. Utilize Skills section and other key words 5. Activity update reading a book, view webinar attending a seminar, trade show or conference 6. Use # and @ for better visibility on social media 7. Build your network of connections 8. Recommendations 9. Following target companies 10. Who Viewed Your Profile?
- 35. Most people have a headline that states their position It doesn’t display your transferable skills It doesn't tell them how you add value You need to set YOURSELF apart and show how YOU are the expert
- 36. An egregious example of what to NOT write in the Headline. The Headline is the most valuable real estate in your introduction. It should offer insight into your capabilities and worth. State skills or a unique value proposition about your expertise.
- 37. About Section Composition The first paragraph one should be about what you do, your job title, work experience and keywords (your defined skills) Paragraph two should show how you have added value to a previous employer - tell a story (STAR) Paragraph three should tell how you will solve a company’s problems - use a story (STAR) Close with a call to action, “call me if……”
- 38. LinkedIn auto populates & defines key skills
- 39. The hashtag # symbol is a powerful tool Use it to reach a larger audience Gain more visibility and/or marketing Appropriate use is #LinkedInTips Those individuals following #LinkedInTips will have it appear in their feed
- 40. Enter in a topic to find variations of the theme
- 41. The @ symbol tags a specific person or company The tagged person receives a notice of mention e.g. @EricaReckamp Or @BruceBixler Or @Brunswick Corporation Both symbols work with other social media
- 42. Complete typing your comments and click the Post button The individual receives a notice that you tagged them in a post
- 43. Direct communication to a company using @Brunswick The company receives notice that you referenced them
- 44. LinkedIn offers connection suggestions
- 45. High level of functionality Instant communication Record audio message Tool for networking events #Networking
- 46. LinkedIn mobile makes it easy to network and stay connected with your network. The mobile app opens to your home page for viewing network feed.
- 47. LinkedIn mobile allows you to add your name pronunciation. Click on your profile settings to add name or brief message. Save 10 second recording as last step.
- 48. You can personalize a request to connect on LinkedIn mobile. 1 Go to their Profile. 2 Click the symbol. A new screen will be displayed. 2 1
- 49. LinkedIn has made it easy to post options are numerous using the app. Note the bubble at the top of the page. Touch the symbol. A new screen will be displayed.
- 50. Messaging offers ability to search messages. Green circle indicates they are active on LinkedIn 1 To search for a message. 2 To create a new message. A new screen will be displayed. 1 2
- 51. You can send more then a plain text message. Click on the + symbol to add attachment, camera, video, photos, or GIF. Or send a short audio message by selecting the microphone.
- 52. The Jobs button displays most of the features available on the desktop version. Click on See more to display the app features.
- 54. Feel free to follow up or connect on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin 54
- 55. Time for general questions and/or discussion Give a short introduction about yourself Name and most recent position and/or industry Time frame you have been in the job search Target or Ideal company to work at How is your job search progressing? Are you encountering roadblocks or obstacles? Can you share a recent networking situation? 55