LinkedIn basic features and navigation with suggested best practices and activities. Learn how to connect with individuals to avoid the generic spam like invitation.

1. The Basics & Best Practices
brought to you by
Bruce A. Bennett
Career Coach Corner

2. 2
Introduction & Overview for session
Introduction
Media & Marketing Research Career
Networking Groups – JPL, CLPL, NTS, Harper College
McHenry County Workforce Network Volunteer
LinkedIn Workshop Presenter at Harper College
WorkNet Center
Overview
LinkedIn
Settings
Navigation tabs
Best practices
Editing & building your profile
Let's Get Started

3. 3
Notes & Goals for session
General Notes for Today
eCopy of deck is available upon request or Slideshare
My contact info is on last page
Workshop is interactive
Red Arrows
Parking lot
Best Practice
Goals
Personalize
Best Practices
Suggested Activities

4. 4
LinkedIn - What is it & Why use it?
Over 347 million professionals use LinkedIn to
exchange information, ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
 Norm Galvin at InsightsNow
 Corina Eliason at ForeSee
Find Employment Opportunities

5. 5
LinkedIn Navigation Tab - Home

6. 6
Finding LinkedIn Settings

7. 7
LinkedIn Settings - 4 Tabs

8. 8
LinkedIn Navigation Tab - Profile

9. 9
LinkedIn Navigation Tab - Connections

10. 10
LinkedIn Navigation Tab - Jobs

11. 11
LinkedIn Tab - Interests / Companies

12. 12
LinkedIn Tab - Interests / Groups

13. 13
LinkedIn Tab - Interests / Groups

14. 14
LinkedIn Tab - Interests / Groups

15. 15
LinkedIn Tab - Interests / Groups

16. 16
LinkedIn Tab - Interests / Pulse

17. 17
LinkedIn Tab - Interests / Education

18. 18
LinkedIn Best Practices
1. 100% Complete profile with photo
2. Headline – descriptive and accurate, not title
3. Summary and specialties section
4. Utilize Skills section and other key words
5. Group – discussions & participation
6. Companies – follow targets for changes
7. Jobs – create search agent & review saved searches
8. Activity updates
9. Who Viewed Your Profile?

19. 19
Best Practice - Headline

20. 20
Best Practice - Your Activity

21. 21
Best Practice - Summary & Specialties

22. 22
Best Practice - Skills & Endorsements

23. 23
Best Practice - Group Participation

24. 24
Best Practice - Group Participation

25. 25
Best Practice - Follow Companies

26. 26
Best Practice - Job Search Agent

27. 27
Best Practice - Job Search Agent

28. 28
Best Practice - Job Search Agent

29. 29
Best Practice - Network Activity

30. 30
Best Practice - Who’s Viewed You?

31. 31
Best Practice - Who’s Viewed You?

32. 32
Best Practice - Who’s Viewed You?

33. 33
LinkedIn Suggested Activities
Who is viewing your profile?
Read network activity from your connections
Build your network of connections
Join industry or specialty related LinkedIn groups
Post activity update, e.g. reading a book, attending a
seminar, trade show or conference
Review Companies Followed updates
Connections
Review discussions in your LinkedIn Groups

34. 34
LinkedIn - Home Page & Connecting

35. 35
LinkedIn - Connecting with Someone

36. 36
LinkedIn - Connecting with Someone

37. 37
LinkedIn - Connecting with Someone

38. 38
LinkedIn - Connecting with Someone

39. Questions?
Feel free to follow up later or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BruceABennett@comcast.net
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/