I presented this to the St. Joseph Employment Ministry on Wednesday July 26, 2018. The topics includes an overview of LinkedIn and its general usage, building your own network of connections, identifying LinkedIn Groups to join, and searching individuals, companies and jobs. Learn about the creating a job search agent and the options for job applications using LinkedIn. Additionally, I covered the best practices or activities for getting the most out of LinkedIn.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
LinkedIn is an important social media tool for the 21st century. Learn about creating your profile and incorporating the best elements into your social media strategy.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
LinkedIn is an important social media tool for the 21st century. Learn about creating your profile and incorporating the best elements into your social media strategy.
The Language of LinkedIn presented to the Ottawa Chamber of Commerce. This presentation will help you discover how to get the most out of your LinkedIn account.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
How to use LinkedIn, update your linkedIn profile. What are the various accounts. Advantages of having an updated profile. Social networking with LinkedIn. Profile texts and more.
Crush It On LinkedIn: Building Trust, Relationships and ReferralsStephen Murphy
http://www.getbusymedia.com - LinkedIn is by far the most powerful online networking platform for business and career searching. Stephen Murphy, Marketing Manager at PCG Digital Marketing and founder of Get Busy Media, explains in this presentation how to get the most out of your LinkedIn account.
You Created a LinkedIn Account. Now What? - CCIM Live! SessionCCIM Institute
There is a lot more to LinkedIn than just accepting friends and colleagues as connections. This session explains the "ins and outs" of using LinkedIn professionally. Mark will make you more comfortable utilizing LinkedIn and share with you how he effectively uses it in just 15 minutes a day both as an informative and productive tool. You will also learn about the unwritten LinkedIn rules of etiquette so you don’t potentially offend your clients and referral sources.
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
I will present this at the McHenry County Workforce Network in October. It covers the general usage of LinkedIn and the elements that need to be developed for your profile. My recommendations for regular activity are presented too.
Create a professional profile and utilize
the tremendous amount of information
on LinkedIn. Topics include building your
own network of connections, identifying
LinkedIn Groups to join, and searching
individuals, companies and jobs. Learn to
create a job search agent and the options
for job applications using LinkedIn.
The Language of LinkedIn presented to the Ottawa Chamber of Commerce. This presentation will help you discover how to get the most out of your LinkedIn account.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
How to use LinkedIn, update your linkedIn profile. What are the various accounts. Advantages of having an updated profile. Social networking with LinkedIn. Profile texts and more.
Crush It On LinkedIn: Building Trust, Relationships and ReferralsStephen Murphy
http://www.getbusymedia.com - LinkedIn is by far the most powerful online networking platform for business and career searching. Stephen Murphy, Marketing Manager at PCG Digital Marketing and founder of Get Busy Media, explains in this presentation how to get the most out of your LinkedIn account.
You Created a LinkedIn Account. Now What? - CCIM Live! SessionCCIM Institute
There is a lot more to LinkedIn than just accepting friends and colleagues as connections. This session explains the "ins and outs" of using LinkedIn professionally. Mark will make you more comfortable utilizing LinkedIn and share with you how he effectively uses it in just 15 minutes a day both as an informative and productive tool. You will also learn about the unwritten LinkedIn rules of etiquette so you don’t potentially offend your clients and referral sources.
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
I will present this at the McHenry County Workforce Network in October. It covers the general usage of LinkedIn and the elements that need to be developed for your profile. My recommendations for regular activity are presented too.
Create a professional profile and utilize
the tremendous amount of information
on LinkedIn. Topics include building your
own network of connections, identifying
LinkedIn Groups to join, and searching
individuals, companies and jobs. Learn to
create a job search agent and the options
for job applications using LinkedIn.
I presented this informative session on LinkedIn to the Lake Villa District Library patrons on January 16, 2019. Topics include enhancing your professional profile, building your network of connections, which LinkedIn Groups to join as well as searching individual companies and jobs.
Learn about the basics for creating a professional profile and utilizing the tremendous amount of information on LinkedIn. Topics include an overview of LinkedIn and its general usage, building your own network of connections, identifying LinkedIn Groups to join, and searching individuals, companies and jobs. Learn about creating a job search agent and the options for job applications using LinkedIn. Additionally, discover the best practices or activities for getting the most out of LinkedIn.
LinkedIn for your job search is a comprehensive overview of the navigation and usage of LinkedIn. I illustrate the best practices to incorporate on a regular basis.
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Learn about the basics for creating a professional profile and utilizing the tremendous amount of information on LinkedIn. Topics include an overview of LinkedIn and its general usage, building your network of connections, identifying LinkedIn Groups to join, and searching individuals, companies, and jobs. Learn about creating a job search agent and the options for job applications using LinkedIn. Additionally, discover the best practices or activities for getting the most out of LinkedIn.
Discover more about utilizing the tremendous amount of information on LinkedIn. Topics include perfecting your profile, building your own network of connections, identifying LinkedIn Groups to join, and searching individuals, companies and jobs. Learn about the creating a job search agent and the options for job applications using LinkedIn.
This presentation helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
I presented this deck at the Crystal Lake Public Library on October 30, 2017. Many of the important elements of LinkedIn were covered including, profile development, building your network and creating a job search agent.
Similar to LinkedIn Basics and Best Practices July 2018 (20)
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2. 2
Introduction & Outline for session
Introduction
Professional Career in Media & Marketing Research
McHenry County Workforce Network Volunteer
Career Coach Corner Blog & Presenter
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
3. 3
Notes & Goals for session
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Comments on the Evaluation forms
Sign out of LinkedIn
Goals
Create a relevant job search agent in LinkedIn
Identify industry related groups to engage &
participate
Research employers on LinkedIn & the Internet
4. 4
LinkedIn - What is it & Why use it?
Over 562 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Research Individual or Company
Norm Galvin at InsightsNow
Corina Eliason at ForeSee
Find Employment Opportunities
8. 8
LinkedIn Profile Nuances
Include Skills in your positions and headline
Never use the word “Searching” Or “Opportunity” in your
headline. Searching is your problem, you want to be their
solution.
You must focus your skills on a certain company, industry, or
particular level of profession. Zeroing in on an audience helps
them say yes to you when the fit is there!
Avoid ALL of the 2018 top ten overused buzzwords on LinkedIn
used last year
Specialize, Experienced, Skilled, Leadership,
Passionate, Expert, Motivated, Creative,
Strategic, Focused
9. 9
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuances
12. 12
Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP
14. 14
LinkedIn Best Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summary section – call to action
4. Utilize Skills section and other key words
5. Group – discussions & participation
6. Jobs – create search agent
7. Companies – following & searching
8. Activity update reading a book, view webinar
attending a seminar, trade show or conference
9. Build your network of connections
10. Who Viewed Your Profile?
15. 15
Use a professional photo
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo
17. 17
Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Best Practice - Headline
18. 18
Summary Section Composition
• Your summary could start with email address and contact
information on the very first line
• Paragraph one should be about what you do, your job
title, and description and use skills
• Paragraph two should show how you have added value to
a previous employer tell a story (STAR) skills
• Paragraph three tell how you will solve a companies
problems use a story (STAR) skills and a call to action
Add skills to your LinkedIn Summary Section
Best Practice - Profile Summary
19. 19
It’s Not What You Say, It’s How
Quantify or Recognize experience
Maintained accounting records for AR and AP
Managed 1,000+ AR & AP accounts working
directly with the CFO
Answered the phone
Resolved customer issues through inbound calling
system, averaging 60 calls a day
Sold computers and printers to customers
Practiced consultative sales techniques to provide
customers with their hardware & software needs
Managed and supervised 10 staff members
Coached and developed 22 direct reports into
supervisory role positions
61. 61
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock, IL 60098
Tips for a Winning Interview
Thursday July 26, 2018 from 1pm – 3pm
Resumes, Cover Letters and Applying On-Line
Thursday August 9, 2018 from 10am – 12pm
Getting Started with LinkedIn
Thursday August 9, 2018 from 1pm – 3pm
LinkedIn Basics and Best Practices
Thursday August 23, 2018 from 10am – 12pm
Tips for a Winning Interview
Thursday August 23, 2018 from 1pm – 3pm
Registration required
62. Questions?
Feel free to follow up later or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/