LinkedIn Basics & Best Practices
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This document provides an outline and notes from a session on the basics and best practices for using LinkedIn. It discusses why LinkedIn is useful, how to optimize one's profile, build connections, search for jobs and companies, and participate in groups. The goal is to help users create a relevant job search agent on LinkedIn and engage with industry groups and employers.
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LinkedIn Basics & Best Practices
- 1. Basics & Best Practices brought to you by Bruce A. Bennett Career Coach Corner May 16, 2019
- 2. 2 Introduction & Outline for session Introduction Professional Career in Media & Marketing Research McHenry County Workforce Network Volunteer Career Coach Corner Blog & Presenter Outline Why LinkedIn? Navigation tabs Enhancing your profile Best Practices Building your network Searching Settings
- 3. 3 Notes & Goals for session General Notes for Today My contact info is on last slide Workshop is interactive Q/A & Parking lot Red Arrows Comments on the survey forms Other: LinkedIn B & BP Sign out of LinkedIn Goals Create a relevant job search agent in LinkedIn Identify industry related groups to engage & participate Research employers on LinkedIn & the Internet
- 4. 4 LinkedIn - What is it & Why use it? Over 600 million professionals use LinkedIn to exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Social Networking Site Connection referrals Research Individual or Company Norm Galvin at InsightsNow Find Employment Opportunities
- 6. 6 LinkedIn Navigation Tab - Home
- 7. 7 LinkedIn Navigation Tab – My Network
- 8. 8 LinkedIn Navigation Tab - Jobs
- 9. 9 LinkedIn Navigation Tab - Messaging
- 10. 10 LinkedIn Navigation Tab - Notifications
- 11. 11 LinkedIn Navigation Tab - Me
- 12. 12 LinkedIn Navigation Tab - Work
- 13. 13 Optimize Your Important SKILLS The first word in your headline gets the SEO results from LinkedIn’s search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members don’t understand this, so if you do it, you will get powerful SEO results. It matters because if you don’t come up high in search results, then you won’t get the chance to convince someone to click through to your profile. LinkedIn Profile Nuances
- 16. 16 Multiple Choice Quiz Time A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Profile UVP
- 17. 17 LinkedIn Best Practices 1. All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary section – call to action 4. Utilize Skills section and other key words 5. Jobs – create search agent 6. Activity update reading a book, view webinar attending a seminar, trade show or conference 7. Build your network of connections 8. Recommendations 9. Companies – following & searching 10. Who Viewed Your Profile? 11. Group – discussions & participation
- 18. 18 Have a professional appearance photo Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg Best Practice - Photo
- 19. 19 Best Practice - Headline
- 20. 20 Most people have a headline that states their position It doesn’t tell people why they should connect with you It doesn't tell them how you add value It doesn't tell them how you can solve their problem You have to set YOURSELF apart You need to show that YOU are the expert Best Practice - Headline
- 21. 21 Best Practice - Headline Include Skills in your positions and headline Never use the word “Searching” or “Opportunity” in your headline. 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused 2019 overused buzzwords on LinkedIn used last year Energetic, Passionate, Tenacious, Value-Add, Expert, Ninja, Guru
- 22. 22 • Your summary could start with email address and contact information on the very first line • Paragraph one should be about what you do, your job title, work experience and keywords (your defined skills) • Paragraph two should show how you have added value to a previous employer - tell a story (STAR) • Paragraph three should tell how you will solve a company’s problems - use a story (STAR) • Close with a call to action, “call me if……” Best Practice - Summary Structure
- 23. 23 Three skills are featured but you can have 50 skills You can add a new skill by clicking the hyperlink The skills can reordered by clicking on the pencil Best Practice - LinkedIn Skills
- 24. 24 Best Practice - LinkedIn Skills You choose which three skills to feature
- 25. 25 Best Practice - LinkedIn Skills Start typing a new skill to identify best fit LinkedIn auto populates & defines key skills
- 26. 26 Best Practice - LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
- 27. 27 Best Practice - Job Search Agent LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc. 27
- 28. 28 Update career interests to inform recruiters with your expertise, job titles, and locations Best Practice - Job Search Agent
- 29. 29 Update career interests to inform recruiters the types of jobs, industry and company size Best Practice - Job Search Agent
- 30. 30 Search for relevant jobs posted on LinkedIn Use a job title & location to start a search Best Practice - Job Search Agent
- 31. 31 LinkedIn Job Search Agent Searches can be filtered on many criteria & saved
- 32. 32 Opt in for Daily or Weekly updates Select notifications, email or both LinkedIn Job Search Agent
- 33. 33 Apply button redirects you to company website LinkedIn Job Applications
- 34. 34 Use Easy Apply if NOT listed on Company Website LinkedIn Job Application
- 38. 38 Best Practice - Your Activity Activity posting can be about articles, recognition, etc.
- 39. 39 Best Practice - Your Activity
- 40. 40 Best Practice - Your Activity
- 41. 41 Best Practice - Your Activity
- 42. 42 LinkedIn recommends connections and alumni Building Your LinkedIn Network
- 43. 43 Click on blue Connect button Building Your LinkedIn Network
- 44. 44 Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message Building Your LinkedIn Network
- 45. 45 Make it personal and engaging There is a limit of 300 characters Building Your LinkedIn Network
- 46. 46 2nd Level – Click Connect Button, Message Locked Building Your LinkedIn Network
- 47. 47 2nd Level – Click connect or Message group member Building Your LinkedIn Network
- 48. 48 3rd Level - Click on 3 dots to connect Building Your LinkedIn Network
- 49. 49 3 dots reveal several options including Connect Building Your LinkedIn Network
- 51. 51 Best Practice - Follow Companies Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 52. 52 Best Practice - Follow Companies LinkedIn company page features many details
- 53. 53 Best Practice - Follow Companies
- 54. 54 Best Practice - Follow Companies
- 55. 55 Best Practice - Search Companies
- 56. 56 Best Practice - Search Companies
- 57. 57 Best Practice - Search Companies
- 58. 58 Best Practice - Search Companies
- 59. 59 Best Practice - Who Viewed You?
- 60. 60 Best Practice - Who Viewed You?
- 61. 61 Best Practice - Who Viewed You?
- 62. 62 Best Practice - LinkedIn Groups Two ways to access your LinkedIn Groups
- 63. 63 Best Practice - LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 64. 64 Best Practice - LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 65. 65 Best Practice - LinkedIn Groups This is Linked N Chicago (LiNC) group You can change settings or leave a group
- 66. 66 Best Practice - LinkedIn Groups You can view & search the members of a group This makes it easy to message a non-connection
- 67. 67 Best Practice - LinkedIn Groups These 2 posts from Linked N Chicago (LiNC) illustrate one reason to join groups
- 68. 68 Best Practice - Group Participation Become a "SME”, post new topic or respond to posts
- 69. 69 LinkedIn Searching Find people, companies, jobs, groups using various search filters
- 70. 70 LinkedIn Searching Searching has numerous filters
- 71. 71 LinkedIn Searching Location, current company are 2 great search filters
- 72. 72 LinkedIn Searching Location, current company are 2 great search filters
- 73. 73 LinkedIn Searching There are many search filters to utilize
- 74. 74 LinkedIn Searching Filter by job title, e.g. Recruiter or Talent Acquisition Here's How a Recruiter Searches
- 76. 76 LinkedIn Settings Settings are divided into four main areas
- 77. 77 LinkedIn Settings Add 2nd email addy and mobile number
- 78. 78 LinkedIn Settings There are three profile viewing options
- 79. 79 LinkedIn Settings You can turn off sharing edits if you are making multiple changes to your profile
- 80. 80 LinkedIn Settings Upload your resume under Job Application Settings
- 81. 81 LinkedIn Settings Additional information & settings are available
- 82. 82 McHenry County Workforce Network May Newsletter of Events & Services McHenry County Workforce Network Website LINKEDIN CRITIQUES Session is for profile review and / or Q&A about LinkedIn usage Bruce Bennett – June 10 & 24 9:00am - 12:00pm mcwnbennett@hotmail.com
- 83. 83 Upcoming Events McHenry County Workforce Network Tips for a Winning Interview Thursday May 16, 2019 from 1pm – 3pm Resumes, Cover Letters and Applying On-Line Thursday June 6, 2019 from 10am – 12pm Arlington Heights Memorial Library 500 N. Dunton Avenue, Arlington Heights, IL 60004 Effective Networking in Your Career Wednesday May 22, 2019 from 7pm – 8:30pm
- 84. Questions? Feel free to follow up later or connect with me on LinkedIn Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/