LinkedIn Tips and Techniques

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Presentation given to the LinkedIn Group Business Connections of Greater Madison on June 16, 2009. The audience was diverse including a few seasoned LinkedIn Power users but many relatively new users of less than 1 year.

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  • Good Primer on thinking through the 'What are you Trying to Accomplisy'
    RJM
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LinkedIn Tips and Techniques

  1. 1. Social Media Networking: LinkedIn Tips and Techniques Business Connections of Greater Madison June 16, 2009 Sponsor: University of Phoenix Wendy Soucie Consulting LLC, All Rights Reserved Copyright 2009
  2. 2. What questions do You need answered? 2
  3. 3. It’s not what you know, it’s who you know. In social media, who you know—or who knows you—is what can make all the difference. Network – Contribute – Participate 3
  4. 4. Social Media Defined “Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.).” Brain Solis, principal at FutureWorks PR 4
  5. 5. Social Media Networking - Poll  How many are on a Social Networking site?  How many are just on LinkedIn?  How many have over 100 connections?  Who has recommendations?  Who has given recommendations? 5
  6. 6. What Are Social Networks 6
  7. 7. Professional Social Networks 7
  8. 8. Why LinkedIn? 8 www.freefoto.com
  9. 9. How can LinkedIn help? Your Job Search More Exposure Have your network help you Your Business Extends your reach New member every second 9
  10. 10. Why  Controlled  Link to your connections blog/RSS Feed  Minimal advertising  Few applications  Address book  Prospect book 10
  11. 11. LinkedIn: Networking Goals  Objectives?  Targets?  Time?  Commitment? Be a part of LinkedIn 11
  12. 12. Areas of Focus  Profile – Personal, Company  Connections  Recommendations  Groups  Q&A 12
  13. 13. Areas of Focus - Profile 13
  14. 14. Personal Profile Tips  Add Linkedin signature to everything 14
  15. 15. Personal Profile Tips  Collect your resume info  Consider search content carefully  Get your photo updated  Change/Edit all generic links  Use status updates 15
  16. 16. Personal Profile Tips  Picture - 4MB  Experience  Header/Headline - 120  Education  Summary - high level  Interests - 750 bio/brochure - 2000  Groups/Associations - 750  Specialties - 500  Contact Settings - 1000 16
  17. 17. Personal Profile Tips  Work History What does the company do? Who do they do it for? Where do they operate? What was your role? What made you special? 17
  18. 18. Personal Profile 18
  19. 19. Company Profile  Search for your company  Claim it  Add your company  Get employees connected  Consider search 19
  20. 20. Company Profile 20
  21. 21. Areas of Focus - Connections  Size of your network is important  Download LinkedIn Outlook and IE Toolbars  Set Personal/Company targets  Start with the people you know  You get 3,000 invitations 21
  22. 22. Areas of Focus - Connections 22
  23. 23. Area of Focus - Recommendations  Provide them for others  Unsolicited  Personalize your request  “You recently heard me speak during the BCGM at University of Phoenix on June 16th. If you feel comfortable, I would appreciate your recommendation on my presentation style, material covered, and/or if you received value for the time spent.”  Respect time  Reflection of you 23
  24. 24. Area of Focus - LinkedIn Groups  Existing Groups  Create a Group  Monitor / Listen  Participate  Bring Value 24
  25. 25. Groups 25
  26. 26. Group Discussion 26
  27. 27. Area Focus - LinkedIn Q&A  Monitor questions for topics  Respond to position you/company as thought leader  In some cases recommend your company as prospective vendor  Provide Brand Awareness 27
  28. 28. 28
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  30. 30. 30
  31. 31. LinkedIn Blog Feed  Tag only those posts you want to show up  Wordpress  Typepad 31
  32. 32. LinkedIn Presentations Brand Management Extend your personal brand Requires: Slideshare Account Google Presentation Account 32
  33. 33. 33
  34. 34. Attract Customers to Profile 34
  35. 35. Have a Plan – I can help  Define your business purpose  Assess where your customers are  Secure company/personal name  Engage customers and clients  Follow thought leaders  Build your network  Add value  Measure 35
  36. 36. Contact : Wendy Soucie Wendy Soucie Consulting LLC Phone: 608-225-1985 wsoucie@wendysoucie.com Presentations Given Page www.wendysoucie.com www.linkedin.com/in/wendysoucie www.twitter.com/wendysoucie www.facebook.com/wendy.soucie 36
  37. 37. Social Media Networking: LinkedIn Tips and Techniques Wendy Soucie Consulting LLC copyright 2009, all rights reserved

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