Presentation given to the LinkedIn Group Business Connections of Greater Madison on June 16, 2009. The audience was diverse including a few seasoned LinkedIn Power users but many relatively new users of less than 1 year.
Social Media Networking:
LinkedIn Tips and Techniques
Business Connections of Greater Madison
June 16, 2009
Sponsor: University of Phoenix
Wendy Soucie Consulting LLC,
All Rights Reserved Copyright 2009
It’s not what you know,
it’s who you know.
In social media, who you know—or
who knows you—is what can make all
Network – Contribute – Participate
Social Media Defined
“Social Media is, at its most basic sense, a shift
in how people discover, read, and share news
and information and content. It's a fusion of
sociology and technology, transforming
monologue (one to many) into dialog (many
Brain Solis, principal at FutureWorks PR
Social Media Networking - Poll
How many are on a Social Networking site?
How many are just on LinkedIn?
How many have over 100 connections?
Who has recommendations?
Who has given recommendations?
Areas of Focus - Connections
Size of your network is important
Download LinkedIn Outlook and IE
Set Personal/Company targets
Start with the people you know
You get 3,000 invitations
Area of Focus - Recommendations
Provide them for others
Personalize your request
“You recently heard me speak during the BCGM at University of
Phoenix on June 16th. If you feel comfortable, I would appreciate
your recommendation on my presentation style, material covered,
and/or if you received value for the time spent.”
Reflection of you
Area of Focus - LinkedIn Groups
Create a Group
Monitor / Listen
Area Focus - LinkedIn Q&A
Monitor questions for topics
Respond to position you/company as
In some cases recommend your company as
Provide Brand Awareness
Have a Plan – I can help
Define your business purpose
Assess where your customers are
Secure company/personal name
Engage customers and clients
Follow thought leaders
Build your network