This deck covers the basics and enhancing your LinkedIn profile.

1. For Your Job
Search
brought to you by
Bruce A. Bennett
Career Coach Corner
October 21, 2019

2. 2
Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blog & Presenter
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Evaluation forms are 2 sided
Other: LinkedIn Job Search
Comments on the survey forms
Sign out of LinkedIn

3. 3
Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices - Break
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

4. 4
LinkedIn - What is it & Why use it?
Over 645 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Connection referrals
Research Individual or Company
 Norm Galvin at InsightsNow
Find Employment Opportunities

5. 5
LinkedIn Profile

6. 6
LinkedIn Navigation Tab - Home

7. 7
LinkedIn Navigation Tab - My Network

8. 8
LinkedIn Navigation Tab - Jobs

9. 9
LinkedIn Navigation Tab - Messaging

10. 10
Important Messaging Setting

11. 11
LinkedIn Navigation Tab - Notifications

12. 12
LinkedIn Navigation Tab - Me

13. 13
LinkedIn Navigation Tab - Work

14. 14
Profile Overview
Editing Your Profile Information

15. 15
Editing Your LinkedIn Profile URL

16. 16
Editing Your LinkedIn Profile URL

17. 17
Editing Your LinkedIn Profile URL
Delete computer generated digits & Save

18. 18
Editing Your LinkedIn Profile URL

19. 19
Editing Your Profile
Providing a custom banner enhances a profile

20. 20
Editing Your Profile Contact Info

21. 21
Editing Your Profile Contact Info

22. 22
Editing Your Profile Contact Info

23. 23
Editing Your Profile Contact Info

24. 24
Editing Your Profile Contact Info

25. 25
LinkedIn Best Practices
1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Create a job search agent
6. Activity update reading a book, view webinar
attending a seminar, trade show or conference
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Participation & discussions in Network Feed &
Groups

26. 26
Have a professional appearance photo
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

27. 27
Best Practice - Headline

28. 28
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

29. 29
Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Best Practice - Headline

30. 30
Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP

31. 31
Best Practice - Headline
Include Skills in your positions and headline
 Never use the word “Searching” or “Opportunity” in
your headline.
 2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
 2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru

32. 32
• Your summary could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
• Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - Summary Structure

33. 33
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills

34. 34
Best Practice - LinkedIn Skills
You choose which three skills to feature

35. 35
Best Practice - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills

36. 36
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

37. 37
LinkedIn Profile - Nuance

38. 38
Best Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.
38

39. 39
Update career interests to inform recruiters with your
expertise, job titles, and locations
Best Practice - Job Search Agent

40. 40
Inform recruiters the types of jobs you are open to
Best Practice - Job Search Agent

41. 41
Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

42. 42
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

43. 43
Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

44. 44
Apply button redirects you to company website
LinkedIn Job Applications

45. 45
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

46. 46
LinkedIn Easy Apply Application

47. 47
LinkedIn Easy Apply Job Application

48. 48
LinkedIn Easy Apply Job Application

49. 49
Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.

50. 50
Best Practice - Activity Dashboard

51. 51
Best Practice - Activity Dashboard

52. 52
Best Practice - Your Activity

53. 53
Best Practice - Your Activity

54. 54
Best Practice - Your Activity

55. 55
LinkedIn recommends connections and alumni
Building Your LinkedIn Network

56. 56
Click on blue Connect button
Building Your LinkedIn Network

57. 57
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network

58. 58
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

59. 59
2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network

60. 60
2nd Level – Click connect or Message group member
Building Your LinkedIn Network

61. 61
3rd Level - Click on 3 dots to connect
Building Your LinkedIn Network

62. 62
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

63. 63
LinkedIn Recommendations

64. 64
Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

65. 65
Best Practice - Follow Companies
LinkedIn company page features many details

66. 66
Best Practice - Follow Companies

67. 67
Best Practice - Follow Companies

68. 68
Best Practice - Search Companies

69. 69
Best Practice - Search Companies

70. 70
Best Practice - Search Companies

71. 71
Best Practice - Search Companies

72. 72
Best Practice - Who Viewed You?

73. 73
Best Practice - Who Viewed You?

74. 74
Best Practice - Who Viewed You?

75. 75
Best Practice - LinkedIn Groups
Two ways to access your LinkedIn Groups

76. 76
Best Practice - LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

77. 77
Best Practice - LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

78. 78
Best Practice - LinkedIn Groups
This is Linked N Chicago (LiNC) group
You can change settings or leave a group

79. 79
Best Practice - LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

80. 80
Best Practice - LinkedIn Groups
These 2 posts from Linked N Chicago (LiNC)
illustrate one reason to join groups

81. 81
Best Practice - Group Participation
Become a "SME”, post new topic or respond to posts

82. 82
LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

83. 83
LinkedIn Searching
Searching has numerous filters

84. 84
LinkedIn Searching
Location, current company are 2 great search filters

85. 85
LinkedIn Searching
Location, current company are 2 great search filters

86. 86
LinkedIn Searching
There are many search filters to utilize

87. 87
LinkedIn Searching
Filter by job title, e.g. Recruiter or Talent Acquisition
Here's How a Recruiter Searches

88. 88
LinkedIn Settings

89. 89
LinkedIn Settings
Settings are divided into four main areas

90. 90
LinkedIn Settings
Add 2nd email addy and mobile number

91. 91
LinkedIn Settings
There are three profile viewing options

92. 92
LinkedIn Settings
You can turn off sharing edits if you are making
multiple changes to your profile

93. 93
LinkedIn Settings
Upload your resume under Job Application Settings

94. 94
LinkedIn Settings
Additional information & settings are available

95. 95
Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job

96. 96
McHenry County Workforce Network
October Career Workshops & Services
November Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session is a one on one profile review
and/or Q&A about LinkedIn usage
Bruce Bennett – October 21 & November 4 & 18
1:00pm, 2:00pm or 3:00pm
Email: mcwnbennett@hotmail.com

97. 97
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock IL 60098
Getting Started with LinkedIn
Webinar Available on MCWN website
Start with a Resume and Finish with an Interview
November 4, 2019 from 9:00am to 12:00pm
LinkedIn for Your Job Search
November 18, from 9:00am to 12:00pm
Crystal Lake Public Library
126 W Paddock St, Crystal Lake, IL 60014
Using Social Media in Job Search
Friday January 21, 2019 from 2:30pm – 4:00pm

98. Feel free to follow up
Connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Podcast: http://tiny.cc/db7xdz