LinkedIn Strategic Guidelines March 2024

Strategic Guidelines
brought to you by
Bruce A. Bennett
Career Coach Corner
March 20, 2024

2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on the last slide
Workshop is interactive, Q/A & Parking lot
Presentation file is available online at SlideShare (no recording)
Follow-up email includes a link to the deck and evaluation
survey
Red Arrows

3
Outline for session
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App

4
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Recognize how to use the at @ symbol
Identify opportunities to market yourself
Discover the LinkedIn mobile app benefits

5
LinkedIn - What is it & Why use it?
Over ONE billion professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
 More than 90% of recruiters search for candidates on LinkedIn
 45 million people use LinkedIn to job search weekly
 6 people are hired on LinkedIn every minute
 77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

6
Your View of My Introduction Card

7
Use the More
button to
reveal
additional
options
including the
Connect

8
My View of My Introduction Card
Creator Mode Help

9
My View of the Introduction Card

10
LinkedIn Profile - Add Profile Sections

11

12

13

14
Important Messaging Setting!!!

15
Editing Your LinkedIn Profile URL

16
Delete
computer
generated
digits &
Save

17
Use on
resume,
cover letter,
business
card, job
applications,
email
signature

18
Adding a Custom Banner
Providing a custom banner enhances a profile

19
Use a relevant image of
your profession or
brand
1600 x 400 pixels is the
suggested banner
size
LinkedIn has a few
custom images to
select from generic to
current topics,
e.g. BLM or LGBTQ

20
This is the
Upload a Photo
option that
allows you to
adjust the
image to size

21
Use Google Images to search alternate options

22
Other Custom Banner Options
https://www.canva.com/
https://www.freewordcloudgenerator.com/generatewordcloud

23
Editing Your Profile Contact Info
Check your contacts for email & phone

24
Editing Your Profile Contact Info
Your contact info should include email & phone

25
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that is descriptive and accurate, not title
3. Add media to the Featured & Experience sections
4. About section with a call to action - TMAY
5. Utilize the Skills section and other keywords
6. Create relevant job search agents
7. Create a post, share an image, write an article, etc.
8. Use # and @ for better visibility on LinkedIn &
social media
9. Recommendations
10. Name pronunciation - Mobile app

26
Strategic Guideline - All Star Profile
All Star profiles are 40x more likely to receive job opportunities
There are several stages to developing your LinkedIn profile
1. Beginner
2. Intermediate
3. Advanced
4. Expert
5. All Star
LinkedIn will suggest actions to reach the next level under your
Introduction card until you achieve an All Star Profile
How to Achieve All-Star Status on LinkedIn in 2020 Article
How To Get LinkedIn All-Star Status as a High-Skilled and
Underrepresented Candidate in 2022 Article

27
Strategic Guideline - Profile Photo
Your photo should have a professional appearance
Passport format with a headshot
Any digital photo can be cropped to fit
Rename the photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg

28
Strategic Guideline - Headline
Headline can have
220 characters
Separate your
skills with a space
and pipe symbol
or create a Unique
Value Proposition
(UVP)

29
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP

30
Strategic Guideline - Add Media
Featured section
is an ideal place
to share photo
ops, documents,
work examples,
etc.

31
Strategic Guideline - Add Media
Adding media to
your Experience
section is
another ideal
place to share
photo ops,
documents, work
examples, etc.

32
The About section can have 2600 characters
First paragraph should be about your skills, job titles, work
experience and passion
Second paragraph should relate how you added value for a
previous employer(s) - tell a STAR story
Final paragraph should tell how you can solve a company’s
problems or issues
Close with a call to action: “let’s connect…contact me
if…call me if”
Strategic Guideline - About Summary

33
Strategic Guideline - Skills
Two skills are featured but you can have 100 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill Edit your skills

34
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save it to add to
your profile
Or type in a skill to
add it to your profile

35
Type a new skill and LinkedIn
suggests variations of the skill
Customer = Service, CRM,
Satisfaction, Retention, Experience,
Support, etc.
Skills at the top of the list are
more widely searched

36
You can select the role
in which you gained
the experience
Multiple positions can
be selected for the skill

37

38
Strategic - Skills & Endorsements
You can edit the
skills by
clicking on the
pencil
Click on 3 dots
to reorder your
displayed skills
or check
Endorsement
settings

39
Click on the
symbol and drag the
skill to the new
position

40
Endorse connections to receive endorsements

41
Demonstrate transferable
skills is found on the left
panel on the jobs page
Demonstrate skills by
writing or recording a
response that will be
included with relevant
job applications

42
Demonstrate Transferable Skills for Human Resources

43
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

44
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section

45
Strategic Guideline - Job Search Agent
A job search
agent can be
created easily
You can save up
to 10 different
job searches
using different
job titles, and
many other
filtering criteria

46
Strategic Guideline - Job Search Agent
All filters allow
for expanded
searching by
Date posted,
Experience
level,
Company
and more….

47
LinkedIn Easy Apply Application
Use Easy Apply if NOT listed on Company Website

48
Analytics & Tools
Review activity and
interest in your profile
The Analytics section is
only available to you for
review

49
Strategic Guideline - Your Activity
Activity posting can be
articles, recognition, etc.
Try to include an article
hyperlink, image or video
Click on See all Activity to
view additional content

50

51

52
Information about the individuals viewing your posts

53
Post analytics
Impressions offers
insights about the
exposure your
activity
Periods range from
past 7 days, 14
days, 28 days, 90
days and 365 days

54
Post analytics
Engagements detail
the reactions to your
activity

55
Demographics
information covers
several categories
Top demographics
can display Job
titles, Locations,
Industries, Seniority,
Company size and
Company

56
Creating a post is an easy process
Start on the Home page and click on Start a post

57
Click on the Post to Anyone for the drop-down menu
to select who receives the post

58
You can send to
Anyone, Connections
only, or a LinkedIn
Group

59
You can select
only ONE
LinkedIn
Group to
post your
message

60
Type a message and
add # to increase
the number of
recipients
Or use @ to tag
specific
individuals or
company

61
Add hashtags to reach
a larger audience
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment 14.7M
The content is complete
and ready to Post

62
Confirmation
the post is
successful
Click View to
see, review
and/or edit it

63
You can schedule your post for a later time

64
Strategic Guideline - Hashtag - #
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
Enter a hashtag to find articles about it

65
Strategic Guideline - Hashtag - #
Identify the # of followers by typing it, e.g. careers

66
Strategic Guideline - Hashtags
This article introduces a Chrome Extension that can
identify the number of hashtag followers

67
Strategic Guideline - Hashtags

68
Strategic Guideline - @
The @ symbol tags a specific person or
company
The tagged person receives mention notice
e.g. @DenisCurtin
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media

69
When typing a
name, click on the
person in the
dropdown list

70
LinkedIn
completes the
name for you &
hyperlinks it
Complete typing
your comments
and click the
Post button

71
The individual receives notice that you tagged them
People that follow the individual will see it in their feed

72
The company
receives notice
that you tagged
them in a post

73
Three levels of connections
Your LinkedIn Network - 1st, 2nd, or 3rd

74
Strategic Guideline - Build Network
LinkedIn suggests many ways to build a network
 People you may know from the University of South Florida
 Top emerging creators to follow
 Pages to follow based on your activity
 People you may know with similar roles
 People in the Professional Training & Coaching industry
 Online events for you
 Groups you may be interested in

75
People you may know with similar roles
Click on their name or photo to connect

76
Click on the blue Connect button

77
A dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam-like message

78
A personal note
greatly increases
the likelihood of a
successful
connection
Only 200 characters
can be used for the
note

79
Building Your LinkedIn Network
Click on the More
button to Connect
and reveal several
other options

80
Strategic Guideline - Recommendation
Recommendations are
meaningful and add an
important element to
your profile for
consideration
Include a quote from your
Recommendations and
add it to specific work
experiences further
validates your
capabilities to the
viewer

81
Strategic Guideline - Follow Company
Keep current with your
Interests & target companies
LinkedIn enables you to easily
view news & jobs
This also enables you to
engage with the company

82
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page

83
The About section
features an overview
with many details
about the company
You can let a
company know you
are interested in
working there

84
Strategic Guideline - Follow Companies
Like, Comment or Repost to engage with a company

85
Additional Job search
agents can be specific
for your target company
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the
company

86
Who Viewed You?
Review Profile Views
from the home or
profile pages
Last five people are
viewable with a free
account

87
Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous

88
LinkedIn Searching
Find people,
companies,
jobs, groups
using the
search option
Use LinkedIn’s
array of
search filters
to fine-tune
results

89
LinkedIn Searching
All filters
allow for
searching
by
Connections
of, Location,
Companies,
Industries,
Schools,
and…

94
LinkedIn Settings
There are three
profile viewing
options
You want to let
individuals and
companies
know that you
are looking at
them

96
LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
#Networking

97
LinkedIn Mobile App
LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing your
network feed.
Touch your photo in the upper
left to view your profile page.

98
Strategic Guideline - Name Pronunciation
Name Pronunciation
displays a speaker next
to your name.
LinkedIn mobile app
allows you to add it.
Click on your profile
settings to add your
name and a brief
message.
Save the 10-second
recording as last step.

99
LinkedIn Mobile Adding a Connection
You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

100
LinkedIn Mobile Network Page
Manage network connections
from this page.
Accept invitations or select
person to invite & write personal
note to connect.
Limited to 200 spaces.

101
LinkedIn Mobile App Posting
LinkedIn has made it
easy to post options
are numerous using the
app.
Note the bubble at the
top of the page. Touch
the symbol. A new
screen will be
displayed.

102
LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2

103
LinkedIn Mobile Messaging
You can send more then a plain
text message.
Click on the + symbol to add
attachment, camera, video,
photos, or GIF.
Or send a short audio message by
selecting the microphone.

104
LinkedIn Mobile App Notifications
This page replicates the desktop
version. It will display recent
activity about your network.

105
LinkedIn Mobile App
The Jobs button
displays most of the
features available on
the desktop version.
Click on See more to
display the app
features.

106
LinkedIn Mobile App
LinkedIn has made it easy to
share your profile with others at
networking events.
Begin by selecting the Search bar
at the top of the page.
1 Click on the symbol and a
new screen will be displayed.
1

107
LinkedIn Mobile App
1 You can scan another person’s code.
2 Your code is displayed for scanning.
3 Share your code via email, Facebook, etc.
4 Save QR code to your phone.
3
4
2
1

108
Success Stories
Mickey J. - Communications
Robert C. - IT
Paul - Writer
Melissa - Market Research
Liz - Market Research
Kurt B. - Marketing
Lisa A - Administration
Mark H. - Operations
Mandi S. - Sales
I want to add your name to the list! 10
8

109
McHenry County Workforce Network
April Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

110
Artificial Intelligence
Paul Cameron is the
presenter at this virtual
event.
https://plainfieldpublicl
ibrary.librarymarket.co
m/event/virtual-job-
club-66054
11
0

111
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday March 6, 2024 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday March 11, 2024 from 10:00am to 12:00pm
NTS - Using Social Media in Job Search
Wednesday March 13, 2024, from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday March 18, 2024, from 10:00am to 12:00pm
NTS - 5 Keys to Impress a Hiring Manager
Wednesday April 10, 2024, from 1:00pm to 3:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn Strategic Guidelines March 2024

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