The document provides an outline and notes from a career coaching session on best practices for using LinkedIn. It discusses why LinkedIn is useful, how to optimize one's profile, build connections, search for jobs and companies, and participate in groups. Tips are provided on using skills, headlines, summaries, and activity updates effectively as well as setting up a job search agent and customizing account settings. The document concludes with information on upcoming career workshops.

1. Basics & Best
Practices
brought to you by
Bruce A. Bennett
Career Coach Corner
February 21, 2019

2. 2
Introduction & Outline for session
Introduction
Professional Career in Media & Marketing Research
McHenry County Workforce Network Volunteer
Career Coach Corner Blog & Presenter
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

3. 3
Notes & Goals for session
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Comments on the survey forms
Other: LinkedIn B & BP
Sign out of LinkedIn
Goals
Create a relevant job search agent in LinkedIn
Identify industry related groups to engage &
participate
Research employers on LinkedIn & the Internet

4. 4
LinkedIn - What is it & Why use it?
Over 600 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Connection referrals
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities

5. 5
LinkedIn Profile

6. 6
LinkedIn Navigation Tab - Home

7. 7
LinkedIn Navigation Tab – My Network

8. 8
LinkedIn Navigation Tab - Jobs

9. 9
LinkedIn Navigation Tab - Messaging

10. 10
LinkedIn Navigation Tab - Notifications

11. 11
LinkedIn Navigation Tab - Me

12. 12
LinkedIn Navigation Tab - Work

13. 13
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuances

14. 14
LinkedIn Profile Nuances

15. 15
LinkedIn Profile Nuances

16. 16
Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP

17. 17
LinkedIn Best Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summary section – call to action
4. Utilize Skills section and other key words
5. Jobs – create search agent
6. Activity update reading a book, view webinar
attending a seminar, trade show or conference
7. Build your network of connections
8. Recommendations
9. Companies – following & searching
10. Who Viewed Your Profile?
11. Group – discussions & participation

18. 18
Use a professional photo
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

19. 19
Best Practice - Headline

20. 20
Best Practice - Headline
Include Skills in your positions and headline
 Never use the word “Searching” Or “Opportunity” in your
headline. Searching is your problem, you want to be their
solution.
 You must focus your skills on a certain company, industry, or
particular level of profession. Zeroing in on an audience helps
them say yes to you when the fit is there!
 Avoid ALL of the 2018 top ten overused buzzwords on LinkedIn
used last year
Specialize, Experienced, Skilled, Leadership,
Passionate, Expert, Motivated, Creative,
Strategic, Focused

21. 21
Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Best Practice - Headline

22. 22
• Your summary could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
• Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - Summary Structure

23. 23
Three skills are featured but you can have 50 skills
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills

24. 24
Best Practice - LinkedIn Skills
You choose which three skills to feature

25. 25
Best Practice - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills

26. 26
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

27. 27
Best Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.
27

28. 28
Update career interests to inform recruiters with your
expertise, job titles, and locations
Best Practice - Job Search Agent

29. 29
Update career interests to inform recruiters the types of
jobs, industry and company size
Best Practice - Job Search Agent

30. 30
Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

31. 31
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

32. 32
Opt in for Daily or Weekly updates
LinkedIn Job Search Agent

33. 33
Apply button redirects you to company website
LinkedIn Job Applications

34. 34
Referrals can improve the odds of being noticed
LinkedIn Job Application

35. 35
Asking for a referral from a connection
Make the message relevant to the person
LinkedIn Job Application

36. 36
Use Easy Apply if NOT listed on Company Website
LinkedIn Job Application

37. 37
Use Easy Apply
only if job is
NOT listed on
Company
Website
LinkedIn Job Application

38. 38
Best Practice - Your Activity

39. 39
Best Practice - Your Activity

40. 40
Best Practice - Your Activity

41. 41
Best Practice - Your Activity

42. 42
LinkedIn recommends connections, groups, hashtags
Building Your LinkedIn Network

43. 43
Click on blue Connect button
Building Your LinkedIn Network

44. 44
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network

45. 45
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

46. 46
2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network

47. 47
2nd Level – Click connect or Message group member
Building Your LinkedIn Network

48. 48
3rd Level - Click on 3 dots to connect
Building Your LinkedIn Network

49. 49
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

50. 50
LinkedIn Recommendations

51. 51
Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

52. 52
Best Practice - Follow Companies
LinkedIn company page features many details

53. 53
Best Practice - Follow Companies

54. 54
Best Practice - Follow Companies

55. 55
Best Practice - Search Companies

56. 56
Best Practice - Search Companies

57. 57
Best Practice - Search Companies

58. 58
Best Practice - Search Companies

59. 59
Best Practice - Who Viewed You?

60. 60
Best Practice - Who Viewed You?

61. 61
Best Practice - Who Viewed You?

62. 62
Best Practice - LinkedIn Groups
Two ways to access your LinkedIn Groups

63. 63
Best Practice - LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

64. 64
Best Practice - LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

65. 65
Best Practice - LinkedIn Groups
This is Linked N Chicago (LiNC) group
You can change settings or leave a group

66. 66
Best Practice - LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

67. 67
Best Practice - LinkedIn Groups
These 2 posts from Linked N Chicago (LiNC)
illustrate one reason to join groups

68. 68
Best Practice - Group Participation
Become a "SME”, post new topic or respond to posts

69. 69
LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

70. 70
LinkedIn Searching
Searching has numerous filters

71. 71
LinkedIn Searching
Location, current company are 2 great search filters

72. 72
LinkedIn Searching
Location, current company are 2 great search filters

73. 73
LinkedIn Searching
There are many search filters to utilize

74. 74
LinkedIn Searching
Filter by job title, e.g. Recruiter or Talent Acquisition
Here's How a Recruiter Searches

75. 75
LinkedIn Settings

76. 76
LinkedIn Settings
Settings are divided into four main areas

77. 77
LinkedIn Settings
Add 2nd email addy and mobile number

78. 78
LinkedIn Settings
There are three profile viewing options

79. 79
LinkedIn Settings
You can turn off sharing edits if you are making
multiple changes to your profile

80. 80
LinkedIn Settings
Upload your resume under Job Application Settings

81. 81
LinkedIn Settings
Additional information & settings are available

82. 82
McHenry County Workforce Network
February Newsletter of Events & Services
McHenry County Workforce Network Website

83. 83
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock, IL 60098
Tips for a Winning Interview
Thursday February 21, 2019 from 1pm – 3pm
Resumes, Cover Letters and Applying On-Line
Thursday March 7, 2019 from 10am – 12pm
Getting Started with LinkedIn
Thursday March 7, 2019 from 1pm – 3pm
Registration required

84. Questions?
Feel free to follow up later or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/