LinkedIn Basics & Best Practices
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Learn about the basics for creating a professional profile and utilizing the tremendous amount of information on LinkedIn. Topics include an overview of LinkedIn and its general usage, building your network of connections, identifying LinkedIn Groups to join, and searching individuals, companies, and jobs. Learn about creating a job search agent and the options for job applications using LinkedIn. Additionally, discover the best practices or activities for getting the most out of LinkedIn.
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LinkedIn Basics & Best Practices
- 1. Basics & Best Practices brought to you by Bruce A. Bennett Career Coach Corner October 6, 2020
- 2. 2 Zoom controls are at the bottom of the screen Moving cursor will display the control bar Zoom Controls
- 3. 3 The chat feature allows you to ask question Type message and hit enter to send message Zoom Controls
- 4. 4 Introduction & Notes for session Introduction Professional Career in Media & Marketing Research MCWN Volunteer & Contractor Career Coach Corner Blogger, Podcaster & Presenter General Notes for Today My contact info is on last slide Presentation file will be available on SlideShare Workshop is interactive, Q/A & Parking lot Red Arrows
- 5. 5 Outline & Goals for session Outline Why LinkedIn? Enhancing your profile Best Practices Building your network Searching Settings Goals Recognize the difference between a resume & profile Understand how to build a compelling profile Create a relevant job search agent in LinkedIn Research employers on LinkedIn
- 6. 6 LinkedIn - What is it & Why use it? Over 700 million professionals in more than 200 countries use LinkedIn to connect, exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Social Networking Connection referrals Research Individual or Company Find Employment Opportunities Network, Network, Network!!!
- 7. 7 LinkedIn Profile The blue pencil is an editing tool for your use
- 8. 8 Editing Your LinkedIn Profile URL Delete computer generated digits & Save
- 9. 9 Customized LinkedIn Profile URL Use on resume, cover letter, business card, job applications, email signature
- 10. 10 Editing Your Profile The blue pencil is an editing tool for your use 1200 x 400 pixels is suggested banner size
- 11. 11 Editing Your Profile Providing a custom banner enhances a profile Select a photo that reflects position or industry
- 12. 12 Editing Your Profile Contact Info Check your contacts for email & phone
- 13. 13 Editing Your Profile Contact Info Your contact info should include email & phone Use blue pencil to add or make changes
- 14. 14 Editing Your Profile Contact Info
- 15. 15 Editing Your Profile Contact Info
- 16. 16 LinkedIn Best Practices 1. Photo 2. Headline that’s not a title 3. About section - TMAY 4. Complete Skills section 5. #OpentoWork - Create a job search agent 6. Posting updates activity 7. Build your network of connections 8. Recommendations 9. Following target companies 10. Who Viewed Your Profile?
- 17. 17 Have a professional photo appearance Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg Best Practice - Photo
- 18. 18 Best Practice - Headline
- 19. 19 Best Practice - Headline Include Skills in your headline & work experience NEVER use the word “Searching” or “Opportunity” in your headline! Save that for your About section. 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused 2019 overused buzzwords on LinkedIn used last year Energetic, Passionate, Tenacious, Value-Add, Expert, Ninja, Guru
- 20. 20 • The About section could start with email address and contact information on the very first line • Paragraph one should be about what you do, your job titles, work experience, defined skills and industry keywords • Paragraph two should show how you have added value to a previous employer - recap a story or more (STAR) • Paragraph three should tell how you will solve a company’s problems - use a story (STAR) • Close with a call to action, “call me if……” Best Practice - About
- 21. 21 Three skills are featured but you can have 50 skills You can add a new skill by clicking the hyperlink The skills can reordered by clicking on the pencil Best Practice - LinkedIn Skills
- 22. 22 Best Practice - LinkedIn Skills Start typing a new skill to identify best fit LinkedIn auto populates & defines key skills Select from several suggestions Skills at the top of the list are more widely searched
- 23. 23 Best Practice - LinkedIn Skills You choose which three skills to feature by blue pin Reorder skills by selecting & dragging the
- 24. 24 Best Practice - LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
- 25. 25 LinkedIn Profile - Nuance
- 26. 26 Best Practice - Job Search Agent LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc.
- 27. 27 Best Practice - #OpenToWork A relative new feature to LinkedIn Reconfigured from the previous version
- 28. 28 Best Practice - #OpenToWork
- 29. 29 Best Practice - #OpenToWork Add several job titles that are appropriate Job locations can be specific or general
- 30. 30 Best Practice - #OpenToWork Type of employment you seek or would consider
- 31. 31 Best Practice - #OpenToWork
- 32. 32 Best Practice - #OpenToWork It is confirmed once you click add to your profile This includes options to manage your job alerts LinkedIn offers to start a post with the info
- 33. 33 Best Practice - #OpenToWork You can post your open to work #OpenToWork The post can be edited and customized to you
- 34. 34 Best Practice - #OpenToWork Final results of #OpenToWork setting Green Arc around your profile photo
- 35. 35 Search for relevant jobs posted on LinkedIn Use a job title & location to start a search Best Practice - Job Search Agent
- 36. 36 LinkedIn Job Search Agent Searches can be filtered on many criteria & saved
- 37. 37 Opt in for Daily or Weekly updates Select notifications, email or both LinkedIn Job Search Agent
- 38. 38 Apply button redirects you to company website LinkedIn Job Applications
- 39. 39 Apply button prompts you to share your full profile LinkedIn Job Applications
- 40. 40 Use Easy Apply if NOT listed on Company Website LinkedIn Easy Apply Application
- 41. 41 LinkedIn Easy Apply Application Easy Apply takes you through several screens for the application process.
- 42. 42 LinkedIn Easy Apply Job Application Easy Apply shows your progress with the application
- 43. 43 LinkedIn Easy Apply Job Application Saved resume will be sent, send cover letter?
- 44. 44 LinkedIn Easy Apply Job Application An option for sharing a photo exists
- 45. 45 LinkedIn Easy Apply Job Application The next step in the application process is sharing your work experience section. Note that my profile exceeded the limit of ten responses. Two additional positions were not included.
- 46. 46 LinkedIn Easy Apply Job Application
- 47. 47 LinkedIn Easy Apply Job Application Paul Cameron counsels on using LinkedIn Easy Apply
- 48. 48 Best Practice - Activity Dashboard Dashboard is only visible to you
- 49. 49 Best Practice - Your Activity Activity posting can be about articles, recognition, etc. Try to include an article hyperlink, image or video
- 50. 50 Best Practice - Your Activity
- 51. 51 Best Practice - Your Activity
- 52. 52 Best Practice - Your Activity Information about the individuals viewing your posts
- 53. 53 Best Practice – Add Media Slideshare stores files to share on your profile/posts Use in About, Featured or Work Experience sections
- 54. 54 Three levels of connections Building Your LinkedIn Network
- 55. 55 Building Your LinkedIn Network or Not
- 56. 56 LinkedIn recommends connections, alumni, etc. Building Your LinkedIn Network
- 57. 57 Click on blue Connect button Building Your LinkedIn Network
- 58. 58 Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message Building Your LinkedIn Network
- 59. 59 Make it personal and engaging There is a limit of 300 characters Building Your LinkedIn Network
- 60. 60 Building Your LinkedIn Network
- 61. 61 3rd Level - Click on 3 dots to connect Building Your LinkedIn Network
- 62. 62 3 dots reveal several options including Connect Building Your LinkedIn Network
- 63. 63 LinkedIn Recommendations They are an important element to your profile You should have three to four recommendations Who do you ask? Co-workers, Managers, Vendors, Clients, etc. How does the process work? A two way street, i.e. quid pro quo Write recommendations to others You receive a notice a recommendation was written for you You review it to approve and post or ask for a revision Lastly, are your recommendations current?
- 65. 65 LinkedIn Recommendations First step is identify who to ask by typing a name
- 66. 66 LinkedIn Recommendations Second step is to define relationship and position
- 67. 67 LinkedIn Recommendations Select answers from the drop down menu
- 68. 68 LinkedIn Recommendations Third step is to write a request
- 69. 69 LinkedIn Recommendations Complete request and click on Send button
- 70. 70 Best Practice - Follow Companies Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 71. 71 Best Practice - Follow Companies LinkedIn company page features many details
- 72. 72 Best Practice - Follow Companies
- 73. 73 Best Practice - Follow Companies
- 74. 74 Best Practice - Who Viewed You? Review from the home or profile page Last five people are viewable with a free account
- 75. 75 Best Practice - Who Viewed You? The graph illustrates the views of your profile The last 90 days is the time frame
- 76. 76 Best Practice - Who Viewed You?
- 77. 77 LinkedIn Searching Find people, companies, jobs, groups using various search filters
- 78. 78 LinkedIn Searching Location, current company are 2 great search filters
- 79. 79 LinkedIn Searching Using All Filters allow for expanded searching by job title, e.g. Recruiter or Talent Acquisition
- 88. 88 McHenry County Workforce Network McHenry County Workforce Network Website October Career Workshops & Services Personalized Job Search Assistance Services To sign up, request the professional directly by email Guide to a Winning Interview Wednesday October 7, 2020 from 1:00pm to 3:00pm NTS - Effective Networking in Your Career Wednesday October 14, 2020 from 1:00pm to 3:00pm LinkedIn Strategic Guidelines Wednesday September 23, 2020 from 1:00pm to 3:00pm
- 89. Questions? Feel free to follow up or connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin