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Strategic Guidelines
brought to you by
Bruce A. Bennett
Career Coach Corner
May 15, 2024
2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on the last slide
Workshop is interactive, Q/A & Parking lot
Presentation file is available online at SlideShare (no recording)
Follow-up email includes a link to the deck & evaluation survey
Red Arrows
3
Outline for session
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App
4
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Recognize how to use the at @ symbol
Identify opportunities to market yourself
Discover the LinkedIn mobile app benefits
5
LinkedIn - What is it & Why use it?
Over ONE billion professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
 More than 90% of recruiters search for candidates on LinkedIn
 45 million people use LinkedIn to job search weekly
 6 people are hired on LinkedIn every minute
 77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
6
Your View of My Introduction Card
7
Your View of My Introduction Card
Use the More
button to
reveal
additional
options
including the
Connect
8
My View of the Introduction Card
9
LinkedIn Profile - Add Profile Sections
10
LinkedIn Profile - Add Profile Sections
11
LinkedIn Profile - Add Profile Sections
12
Editing Your LinkedIn Profile URL
13
Editing Your LinkedIn Profile URL
Delete
computer
generated
digits &
Save
14
Editing Your LinkedIn Profile URL
Use on
resume,
cover letter,
business
card, job
applications,
email
signature
15
Adding a Custom Banner
Providing a custom banner enhances a profile
16
Adding a Custom Banner
Use a relevant image of
your profession or
branding statement
1600 x 400 pixels is the
suggested banner size
LinkedIn has over 2
dozen custom images
to select from generic
to current topics,
e.g. Stop Hate
17
Adding a Custom Banner
This is the
Upload a Photo
option that
allows you to
adjust the
image to size
18
Adding a Custom Banner
Use Google Images to search alternate options
19
Other Custom Banner Options
https://www.canva.com/
https://www.freewordcloudgenerator.com/generatewordcloud
20
Editing Your Profile Contact Info
Check your contacts for email & phone
21
Editing Your Profile Contact Info
Your contact info should include email & phone
22
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that is descriptive and accurate, not title
3. Add media to the Featured & Experience sections
4. About section with a call to action - TMAY
5. Utilize the Skills section and other keywords
6. Create relevant job search agents
7. Create a post, share an image, write an article, etc.
8. Use # and @ for better visibility on LinkedIn &
other social media platforms
9. Recommendations
10. Name pronunciation - Mobile app
23
Strategic Guideline - All Star Profile
All Star profiles are 40x more likely to receive job opportunities
There are several stages to developing your LinkedIn profile
1. Beginner
2. Intermediate
3. Advanced
4. Expert
5. All Star
LinkedIn will suggest actions to reach the next level under your
Introduction card until you achieve an All Star Profile
How to Achieve All-Star Status on LinkedIn in 2020 Article
How To Get LinkedIn All-Star Status as a High-Skilled and
Underrepresented Candidate in 2022 Article
24
Strategic Guideline - Profile Photo
Your photo should have a professional appearance
Passport format with a headshot
Any digital photo can be cropped to fit
Rename the photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
25
Strategic Guideline - Headline
Headline can have
220 characters
Separate your
skills with a space
and pipe symbol
or create a Unique
Value Proposition
(UVP)
26
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP
27
Strategic Guideline - Add Media
The Featured
section is an
ideal place to
share a photo
op, documents,
work examples,
etc.
28
Strategic Guideline - Add Media
Adding media to
your Experience
section is an
ideal place for
photo ops,
documents,
work examples,
etc.
29
The About section can have 2600 characters
The first paragraph should be about your skills, job titles,
work experience and passion
Second paragraph should relate how you added value for a
previous employer(s) - tell a STAR story
The final paragraph should tell how you can solve a
company’s problems and/or career role you are seeking
Close with a call to action: “let’s connect…contact me
if…call me if”
Incorporate the new logo and your top 5 skills
Strategic Guideline - About Summary
30
Strategic Guideline - Skills
Two skills are featured but you can have 100 skills
Ensure the top 2 skills you want to be found for appear on top
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill Edit your skills
31
Strategic Guideline - Skills
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save it to add to
your profile
Or type in a skill to
add it to your profile
32
Strategic Guideline - Skills
Type a new skill and LinkedIn
suggests variations of the skill
Customer = Service, CRM,
Satisfaction, Retention, Experience,
Support, etc.
Skills at the top of the list are
more widely searched
33
Strategic Guideline - Skills
You can select the role
in which you gained
the experience
Multiple positions can
be selected for the skill
34
Strategic - Skills & Endorsements
You can edit the
skills by
clicking on the
pencil
Click on 3 dots
to reorder your
displayed skills
or check
Endorsement
settings
35
Strategic - Skills & Endorsements
Click on the
symbol and drag the
skill to the new
position
36
Strategic - Skills & Endorsements
Endorsement settings
Enable endorsements to boost your skills
37
Strategic Guideline - Skills
Demonstrate transferable
skills is found on the left
panel on the jobs page
Demonstrate skills by
writing or recording a
response that will be
included with relevant
job applications
38
Strategic Guideline - Skills
Demonstrate Transferable Skills for Human Resources
39
Strategic - Skills & Endorsements
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
40
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section
41
Strategic Guideline - Job Search
Job search agents (10) can be easily created
42
Strategic Guideline - Job Search Agent
Set an alert to
create a job
search agent
Many filters are
listed in the
toolbar Date
posted,
Experience,
Company,
All filters have
many more
search criteria
43
LinkedIn Easy Apply Application
Use Easy Apply if NOT listed on Company Website
44
Strategic Guideline - Your Activity
Activity posting can be
linked articles,
recognition, videos,
hyperlinks, milestones,
photos, etc.
Anyone can view all your
posting activities
Click on Show all posts
to view additional
content
45
Strategic Guideline - Your Activity
Show all activity lists all
your Posts, Comments,
Images, and More (events,
documents & reactions)
Scroll down to see all
activity with the
engagement and
impressions statistics
View analytics to recognize
trends in your posting
activity
46
Analytics
47
Analytics
The Analytics
section is only
available for
your review
Additional info is
available under
each category
48
Strategic Guideline - Your Activity
Post analytics
Impressions offers
insights about the
coverage of your
activity
Periods range from
past 7 days, 14
days, 28 days, 90
days and 365 days
49
Strategic Guideline - Creating Posts
Post analytics
Engagements detail
the reactions to your
activity
50
Strategic Guideline - Creating Posts
Demographics
information covers
several categories
Top demographics
can display Job
titles, Locations,
Industries, Seniority,
Company size and
Company
51
Strategic Guideline - Creating Posts
Creating a post is an easy process
Start on the Home page and click on Start a post
52
Strategic Guideline - Creating Posts
Click on the Post to Anyone for the drop-down menu
to select who receives the post
53
Strategic Guideline - Creating Posts
You can send to
Anyone, Connections
only, or a LinkedIn
Group
54
Strategic Guideline - Creating Posts
You can select
only ONE
LinkedIn
Group to
post your
message
55
Strategic Guideline - Creating Posts
Type a message and
add # to increase
the number of
recipients
Or use @ to tag
specific
individuals or
company
56
Strategic Guideline - Creating Posts
Add hashtags to reach
a larger audience
#jobinterviews 14.1M
#personaldevelopment 14.5M
#careers 22.2M
The content is complete
and ready to Post
57
Strategic Guideline - Creating Posts
The text, image and
hyperlink is
successfully
created and
posted to the
network feed
58
Strategic Guideline - Creating Posts
Clicking on the
ellipse reveals
several options
including editing
the post or
deleting the post
59
Strategic Guideline - Creating Posts
You can schedule your post for a later time
60
Strategic Guideline - Hashtag - #
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
Enter a hashtag to find articles about it
61
Strategic Guideline - Hashtags
This article introduces a Chrome Extension that can
identify the number of hashtag followers
62
Strategic Guideline - Hashtags
63
Strategic Guideline - @
The @ symbol tags a specific person or
company
The tagged person receives mention notice
e.g. @DenisCurtin
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
64
Strategic Guideline - @
Use the @ symbol
and type their name
Click on the person
in the dropdown
list to “tag” them in
the post
65
Strategic Guideline - @
LinkedIn
completes the
name for you &
hyperlinks it
Complete typing
your comments
and click the
Post button
66
Strategic Guideline - @
The individual
receives notice that
you tagged them
It will appear in the
feed of those
individuals and/or
companies who
follow the individual
67
Three levels of connections
Your LinkedIn Network - 1st, 2nd, or 3rd
68
Strategic Guideline - Build Network
LinkedIn suggests many ways to build a network
 People you may know from the University of South Florida
 Top emerging creators to follow
 Pages to follow based on your activity
 People you may know with similar roles
 People in the Professional Training & Coaching industry
 Online events for you
 Groups you may be interested in
69
Strategic Guideline - Build Network
People you may know with similar roles
Click on their name or photo to connect
70
Strategic Guideline - Build Network
Click on the blue Connect button
71
Strategic Guideline - Build Network
A dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam-like message
72
Strategic Guideline - Build Network
A personal note
greatly increases
the likelihood of a
successful
connection
Only 200 characters
can be used for the
note
73
Building Your LinkedIn Network
Click on the More
button to Connect
and reveal several
other options
74
Strategic Guideline - Recommendation
Recommendations are
meaningful and add an
important element to
your profile for
consideration
Include a quote from your
Recommendations and
add it to specific work
experiences further
validates your
capabilities to the
viewer
75
Strategic Guideline - Follow Company
Keep current with your
Interests & target companies
LinkedIn enables you to easily
view news & jobs
This also enables you to
engage with the company
76
Strategic Guideline - Follow Company
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page
77
Strategic Guideline - Follow Company
The About section
features an overview
with many details
about the company
You can let a
company know you
are interested in
working there
78
Strategic Guideline - Follow Companies
Like, Comment or Repost to engage with a company
79
Strategic Guideline - Follow Company
Additional Job search
agents can be specific
for your target company
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the
company
80
Who Viewed You?
Review Profile
Views from
the home or
profile pages
A free account
will list the
last five
people who
viewed you
81
Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous
82
LinkedIn Searching
Find people,
companies,
jobs, groups
using the
search option
Use LinkedIn’s
array of
search filters
to fine-tune
results
83
LinkedIn Searching
All filters
allow for
searching
by
Connections
of, Location,
Companies,
Industries,
Schools,
and…
84
LinkedIn Settings
85
LinkedIn Settings
86
LinkedIn Settings
87
LinkedIn Settings
88
LinkedIn Settings
There are three
profile viewing
options
You want to let
individuals and
companies
know that you
are looking at
them
89
LinkedIn Settings
90
LinkedIn Mobile App
High level of functionality
Instant communication
Record audio message
#Networking
91
Home Page
LinkedIn mobile makes it
easy to network and stay
connected with your
network.
The mobile app opens to
your home page for
viewing your network feed.
Touch your photo in the
upper left to view your
profile page.
92
Name Pronunciation
Name Pronunciation
displays a speaker next
to your name.
LinkedIn mobile app
allows you to add it.
Click on your profile
settings to add your
name and a brief
message.
Save the 10-second
recording.
93
Adding a Connection
You can personalize a
request to connect on
LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1
94
My Network Page
Manage network connections from
this page.
Accept invitations or select an
individual to invite & write a personal
note to connect.
Notes are limited to 200/300 spaces.
95
Posting
LinkedIn has made it
easy to post and many
options are available
using the app.
Note the bubble at the
top of the page. Touch
the symbol. A new
screen will be
displayed.
96
Posting
Click on Anyone to
reveal options for whom
you are posting the
message.
The + symbol on the
previous slide will
display the options to
include in your post.
97
Mobile Messaging
Messaging offers ability to
search messages.
A green circle indicates they
are active on LinkedIn
1 To create a new message.
A new screen will be displayed.
1
98
Mobile Messaging
You can send more then a plain
text message.
Click on the + symbol to add
attachment, camera, video,
photos, or GIF.
Or send a short audio message by
selecting the microphone.
99
Notifications
This page replicates the
desktop version. It will
display recent activity
about your network.
100
Jobs
The Jobs tab
displays most of the
features available on
the desktop version.
Click on Show all to
display more top job
picks for you.
101
QR Code
LinkedIn has made it easy to
share your profile with others,
especially at networking events.
Begin by selecting the Search bar
at the top of the page.
1 Click on the symbol and a
new screen will be displayed.
1
102
LinkedIn Mobile App
1 Open your camera so you can scan
another person’s code.
2 Your code is displayed for scanning.
3 Share your code via email, Facebook, etc.
4 Save QR code to your phone.
3
4
2
1
2
103
Success Stories
Shannon - Office Admin
Mickey - Communications
Robert - IT
Paul - Writer
Melissa - Market Research
Liz - Market Research
Kurt - Marketing
Lisa - Administration
I want to add your name to the list! 10
3
104
McHenry County Workforce Network
May Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
105
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday June 5, 2024 from 10:00am to 12:00pm
Guide for a Winning Interview
Monday June 10, 2024, from 10:00am to 12:00pm
NTS - Learnings from Successful Job Searchers
Wednesday June 12, 2024, from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday June 17, 2024, from 10:00am to 12:00pm
NTS - Creating a Portfolio a Job Search Tool
Wednesday July 10, 2024, from 1:00pm to 3:00pm
Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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LinkedIn Strategic Guidelines for May 2024

  • 1. Strategic Guidelines brought to you by Bruce A. Bennett Career Coach Corner May 15, 2024
  • 2. 2 Introduction & Notes for Workshop Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster LinkedIn user since 2006 General Notes for Today My contact info is on the last slide Workshop is interactive, Q/A & Parking lot Presentation file is available online at SlideShare (no recording) Follow-up email includes a link to the deck & evaluation survey Red Arrows
  • 3. 3 Outline for session Outline Why LinkedIn? General tips Enhancing your profile Strategic Guidelines Searching & Settings Mobile App
  • 4. 4 Goals for session Learn why to create and post content Understand how to use the hashtag # symbol Recognize how to use the at @ symbol Identify opportunities to market yourself Discover the LinkedIn mobile app benefits
  • 5. 5 LinkedIn - What is it & Why use it? Over ONE billion professionals in more than 200 countries use LinkedIn to connect, exchange information, ideas & opportunities!  More than 90% of recruiters search for candidates on LinkedIn  45 million people use LinkedIn to job search weekly  6 people are hired on LinkedIn every minute  77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business
  • 6. 6 Your View of My Introduction Card
  • 7. 7 Your View of My Introduction Card Use the More button to reveal additional options including the Connect
  • 8. 8 My View of the Introduction Card
  • 9. 9 LinkedIn Profile - Add Profile Sections
  • 10. 10 LinkedIn Profile - Add Profile Sections
  • 11. 11 LinkedIn Profile - Add Profile Sections
  • 13. 13 Editing Your LinkedIn Profile URL Delete computer generated digits & Save
  • 14. 14 Editing Your LinkedIn Profile URL Use on resume, cover letter, business card, job applications, email signature
  • 15. 15 Adding a Custom Banner Providing a custom banner enhances a profile
  • 16. 16 Adding a Custom Banner Use a relevant image of your profession or branding statement 1600 x 400 pixels is the suggested banner size LinkedIn has over 2 dozen custom images to select from generic to current topics, e.g. Stop Hate
  • 17. 17 Adding a Custom Banner This is the Upload a Photo option that allows you to adjust the image to size
  • 18. 18 Adding a Custom Banner Use Google Images to search alternate options
  • 19. 19 Other Custom Banner Options https://www.canva.com/ https://www.freewordcloudgenerator.com/generatewordcloud
  • 20. 20 Editing Your Profile Contact Info Check your contacts for email & phone
  • 21. 21 Editing Your Profile Contact Info Your contact info should include email & phone
  • 22. 22 LinkedIn Strategic Guidelines 1. All Star profile 2. Headline that is descriptive and accurate, not title 3. Add media to the Featured & Experience sections 4. About section with a call to action - TMAY 5. Utilize the Skills section and other keywords 6. Create relevant job search agents 7. Create a post, share an image, write an article, etc. 8. Use # and @ for better visibility on LinkedIn & other social media platforms 9. Recommendations 10. Name pronunciation - Mobile app
  • 23. 23 Strategic Guideline - All Star Profile All Star profiles are 40x more likely to receive job opportunities There are several stages to developing your LinkedIn profile 1. Beginner 2. Intermediate 3. Advanced 4. Expert 5. All Star LinkedIn will suggest actions to reach the next level under your Introduction card until you achieve an All Star Profile How to Achieve All-Star Status on LinkedIn in 2020 Article How To Get LinkedIn All-Star Status as a High-Skilled and Underrepresented Candidate in 2022 Article
  • 24. 24 Strategic Guideline - Profile Photo Your photo should have a professional appearance Passport format with a headshot Any digital photo can be cropped to fit Rename the photo file for SEO before uploading it e.g. Bruce Bennett Fishing Guide.jpg
  • 25. 25 Strategic Guideline - Headline Headline can have 220 characters Separate your skills with a space and pipe symbol or create a Unique Value Proposition (UVP)
  • 26. 26 A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Headline Alternative - UVP
  • 27. 27 Strategic Guideline - Add Media The Featured section is an ideal place to share a photo op, documents, work examples, etc.
  • 28. 28 Strategic Guideline - Add Media Adding media to your Experience section is an ideal place for photo ops, documents, work examples, etc.
  • 29. 29 The About section can have 2600 characters The first paragraph should be about your skills, job titles, work experience and passion Second paragraph should relate how you added value for a previous employer(s) - tell a STAR story The final paragraph should tell how you can solve a company’s problems and/or career role you are seeking Close with a call to action: “let’s connect…contact me if…call me if” Incorporate the new logo and your top 5 skills Strategic Guideline - About Summary
  • 30. 30 Strategic Guideline - Skills Two skills are featured but you can have 100 skills Ensure the top 2 skills you want to be found for appear on top You can add a new skill by clicking the + hyperlink symbol The skills can edited by clicking on the pencil Add a new skill Edit your skills
  • 31. 31 Strategic Guideline - Skills LinkedIn suggests key skills based on your profile Click on the skill and Save it to add to your profile Or type in a skill to add it to your profile
  • 32. 32 Strategic Guideline - Skills Type a new skill and LinkedIn suggests variations of the skill Customer = Service, CRM, Satisfaction, Retention, Experience, Support, etc. Skills at the top of the list are more widely searched
  • 33. 33 Strategic Guideline - Skills You can select the role in which you gained the experience Multiple positions can be selected for the skill
  • 34. 34 Strategic - Skills & Endorsements You can edit the skills by clicking on the pencil Click on 3 dots to reorder your displayed skills or check Endorsement settings
  • 35. 35 Strategic - Skills & Endorsements Click on the symbol and drag the skill to the new position
  • 36. 36 Strategic - Skills & Endorsements Endorsement settings Enable endorsements to boost your skills
  • 37. 37 Strategic Guideline - Skills Demonstrate transferable skills is found on the left panel on the jobs page Demonstrate skills by writing or recording a response that will be included with relevant job applications
  • 38. 38 Strategic Guideline - Skills Demonstrate Transferable Skills for Human Resources
  • 39. 39 Strategic - Skills & Endorsements It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
  • 40. 40 Strategic Guideline - Skills Nuance Strategically place skills in your work experience Job Title (then list skills used in that position) Insert key skills again in the detailed section
  • 41. 41 Strategic Guideline - Job Search Job search agents (10) can be easily created
  • 42. 42 Strategic Guideline - Job Search Agent Set an alert to create a job search agent Many filters are listed in the toolbar Date posted, Experience, Company, All filters have many more search criteria
  • 43. 43 LinkedIn Easy Apply Application Use Easy Apply if NOT listed on Company Website
  • 44. 44 Strategic Guideline - Your Activity Activity posting can be linked articles, recognition, videos, hyperlinks, milestones, photos, etc. Anyone can view all your posting activities Click on Show all posts to view additional content
  • 45. 45 Strategic Guideline - Your Activity Show all activity lists all your Posts, Comments, Images, and More (events, documents & reactions) Scroll down to see all activity with the engagement and impressions statistics View analytics to recognize trends in your posting activity
  • 47. 47 Analytics The Analytics section is only available for your review Additional info is available under each category
  • 48. 48 Strategic Guideline - Your Activity Post analytics Impressions offers insights about the coverage of your activity Periods range from past 7 days, 14 days, 28 days, 90 days and 365 days
  • 49. 49 Strategic Guideline - Creating Posts Post analytics Engagements detail the reactions to your activity
  • 50. 50 Strategic Guideline - Creating Posts Demographics information covers several categories Top demographics can display Job titles, Locations, Industries, Seniority, Company size and Company
  • 51. 51 Strategic Guideline - Creating Posts Creating a post is an easy process Start on the Home page and click on Start a post
  • 52. 52 Strategic Guideline - Creating Posts Click on the Post to Anyone for the drop-down menu to select who receives the post
  • 53. 53 Strategic Guideline - Creating Posts You can send to Anyone, Connections only, or a LinkedIn Group
  • 54. 54 Strategic Guideline - Creating Posts You can select only ONE LinkedIn Group to post your message
  • 55. 55 Strategic Guideline - Creating Posts Type a message and add # to increase the number of recipients Or use @ to tag specific individuals or company
  • 56. 56 Strategic Guideline - Creating Posts Add hashtags to reach a larger audience #jobinterviews 14.1M #personaldevelopment 14.5M #careers 22.2M The content is complete and ready to Post
  • 57. 57 Strategic Guideline - Creating Posts The text, image and hyperlink is successfully created and posted to the network feed
  • 58. 58 Strategic Guideline - Creating Posts Clicking on the ellipse reveals several options including editing the post or deleting the post
  • 59. 59 Strategic Guideline - Creating Posts You can schedule your post for a later time
  • 60. 60 Strategic Guideline - Hashtag - # The hashtag # symbol is a powerful tool Use it to reach a larger audience Gain more visibility and/or marketing Appropriate use is #LinkedInTips Those individuals following #LinkedInTips will have it appear in their feed Enter a hashtag to find articles about it
  • 61. 61 Strategic Guideline - Hashtags This article introduces a Chrome Extension that can identify the number of hashtag followers
  • 63. 63 Strategic Guideline - @ The @ symbol tags a specific person or company The tagged person receives mention notice e.g. @DenisCurtin Or @BruceBixler Or @Brunswick Corporation Both symbols work with other social media
  • 64. 64 Strategic Guideline - @ Use the @ symbol and type their name Click on the person in the dropdown list to “tag” them in the post
  • 65. 65 Strategic Guideline - @ LinkedIn completes the name for you & hyperlinks it Complete typing your comments and click the Post button
  • 66. 66 Strategic Guideline - @ The individual receives notice that you tagged them It will appear in the feed of those individuals and/or companies who follow the individual
  • 67. 67 Three levels of connections Your LinkedIn Network - 1st, 2nd, or 3rd
  • 68. 68 Strategic Guideline - Build Network LinkedIn suggests many ways to build a network  People you may know from the University of South Florida  Top emerging creators to follow  Pages to follow based on your activity  People you may know with similar roles  People in the Professional Training & Coaching industry  Online events for you  Groups you may be interested in
  • 69. 69 Strategic Guideline - Build Network People you may know with similar roles Click on their name or photo to connect
  • 70. 70 Strategic Guideline - Build Network Click on the blue Connect button
  • 71. 71 Strategic Guideline - Build Network A dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam-like message
  • 72. 72 Strategic Guideline - Build Network A personal note greatly increases the likelihood of a successful connection Only 200 characters can be used for the note
  • 73. 73 Building Your LinkedIn Network Click on the More button to Connect and reveal several other options
  • 74. 74 Strategic Guideline - Recommendation Recommendations are meaningful and add an important element to your profile for consideration Include a quote from your Recommendations and add it to specific work experiences further validates your capabilities to the viewer
  • 75. 75 Strategic Guideline - Follow Company Keep current with your Interests & target companies LinkedIn enables you to easily view news & jobs This also enables you to engage with the company
  • 76. 76 Strategic Guideline - Follow Company LinkedIn company page features many details Following the company makes it easy to stay informed and up to date about it Jobs can usually be found on their company page
  • 77. 77 Strategic Guideline - Follow Company The About section features an overview with many details about the company You can let a company know you are interested in working there
  • 78. 78 Strategic Guideline - Follow Companies Like, Comment or Repost to engage with a company
  • 79. 79 Strategic Guideline - Follow Company Additional Job search agents can be specific for your target company You are more likely to be viewed when liking, commenting or sharing their content It demonstrates you are engaged with the company
  • 80. 80 Who Viewed You? Review Profile Views from the home or profile pages A free account will list the last five people who viewed you
  • 81. 81 Who Viewed You? The 5 most recent five people are identified with a free account except those that want to remain anonymous
  • 82. 82 LinkedIn Searching Find people, companies, jobs, groups using the search option Use LinkedIn’s array of search filters to fine-tune results
  • 83. 83 LinkedIn Searching All filters allow for searching by Connections of, Location, Companies, Industries, Schools, and…
  • 88. 88 LinkedIn Settings There are three profile viewing options You want to let individuals and companies know that you are looking at them
  • 90. 90 LinkedIn Mobile App High level of functionality Instant communication Record audio message #Networking
  • 91. 91 Home Page LinkedIn mobile makes it easy to network and stay connected with your network. The mobile app opens to your home page for viewing your network feed. Touch your photo in the upper left to view your profile page.
  • 92. 92 Name Pronunciation Name Pronunciation displays a speaker next to your name. LinkedIn mobile app allows you to add it. Click on your profile settings to add your name and a brief message. Save the 10-second recording.
  • 93. 93 Adding a Connection You can personalize a request to connect on LinkedIn mobile. 1 Go to their Profile. 2 Click the symbol. A new screen will be displayed. 2 1
  • 94. 94 My Network Page Manage network connections from this page. Accept invitations or select an individual to invite & write a personal note to connect. Notes are limited to 200/300 spaces.
  • 95. 95 Posting LinkedIn has made it easy to post and many options are available using the app. Note the bubble at the top of the page. Touch the symbol. A new screen will be displayed.
  • 96. 96 Posting Click on Anyone to reveal options for whom you are posting the message. The + symbol on the previous slide will display the options to include in your post.
  • 97. 97 Mobile Messaging Messaging offers ability to search messages. A green circle indicates they are active on LinkedIn 1 To create a new message. A new screen will be displayed. 1
  • 98. 98 Mobile Messaging You can send more then a plain text message. Click on the + symbol to add attachment, camera, video, photos, or GIF. Or send a short audio message by selecting the microphone.
  • 99. 99 Notifications This page replicates the desktop version. It will display recent activity about your network.
  • 100. 100 Jobs The Jobs tab displays most of the features available on the desktop version. Click on Show all to display more top job picks for you.
  • 101. 101 QR Code LinkedIn has made it easy to share your profile with others, especially at networking events. Begin by selecting the Search bar at the top of the page. 1 Click on the symbol and a new screen will be displayed. 1
  • 102. 102 LinkedIn Mobile App 1 Open your camera so you can scan another person’s code. 2 Your code is displayed for scanning. 3 Share your code via email, Facebook, etc. 4 Save QR code to your phone. 3 4 2 1 2
  • 103. 103 Success Stories Shannon - Office Admin Mickey - Communications Robert - IT Paul - Writer Melissa - Market Research Liz - Market Research Kurt - Marketing Lisa - Administration I want to add your name to the list! 10 3
  • 104. 104 McHenry County Workforce Network May Career Workshops & Services Free Personalized Job Search Assistance Services To sign up, email the professional directly LinkedIn Critiques 60 minute session Virtual Session is a one on one profile review and/or Q&A about LinkedIn usage Email me to set up an appointment: BABennett73@gmail.com
  • 105. 105 Upcoming Webinar Events Resumes, Cover Letters and Applying Online Wednesday June 5, 2024 from 10:00am to 12:00pm Guide for a Winning Interview Monday June 10, 2024, from 10:00am to 12:00pm NTS - Learnings from Successful Job Searchers Wednesday June 12, 2024, from 1:00pm to 3:00pm LinkedIn for Your Job Search Monday June 17, 2024, from 10:00am to 12:00pm NTS - Creating a Portfolio a Job Search Tool Wednesday July 10, 2024, from 1:00pm to 3:00pm
  • 106. Feel free to connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin