Using LinkedIn for Job Search
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The document provides tips and guidance for optimizing a LinkedIn profile. It emphasizes including a descriptive headline that highlights valuable skills, writing a summary that shows how you add value, and optimizing profile elements like photos and skills. The document also discusses using LinkedIn to build a professional network, find jobs, and participate in groups to become an expert in your industry.
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Using LinkedIn for Job Search
- 1. brought to you by Bruce A. Bennett Career Coach Corner March 27, 2018 1 Using For Job Search
- 2. Notes & Goals for session General Notes My Background Workshop is interactive Red Arrows Parking lot My contact info is on last slide Presentation available on line Goals Building your profile Job search agent Personalize
- 3. Outline for session Important elements of your profile SEO Building your network Adding your skills Interests and Groups Finding jobs Mobile
- 4. Presenting Yourself in 2018 Social Media Revolution Social Media Revolution Series by Erik Qualman based on his #1 Bestseller Socialnomics
- 8. LinkedIn Profile Settings Add second email to insure continued access A phone # is another layer of protection & security 8
- 9. LinkedIn Profile Settings Many privacy settings change what you show and what can be seen by others 9
- 10. LinkedIn Profile Settings Customize your URL All your profile settings should be viewable 10
- 11. YOUR LinkedIn Profile URL www.linkedin.com/in/bruceabennett Change the default URL for your profile http://www.linkedin.com/pub/bruce-bennett/16a171g493 Change the URL to your name for LinkedIn and Google SEO 11
- 12. LinkedIn Profile Settings Simple settings can impact your profile 12
- 13. LinkedIn Profile Photo Use a professional photo Passport format with headshot Plain background Rename photo for SEO e.g. BruceBennettLinkedInTraining.jpg 13
- 14. LinkedIn Profile Photo Name your profile picture for SEO Locate photo on your device and rename it 14
- 15. LinkedIn Profile UVP Most people have a headline that states their position. It doesn’t tell people why they should connect with you. It doesn't tell them how you add value. It doesn't tell them how you can solve their problem. You have to set YOURSELF apart. You need to show that YOU are the expert. 15
- 16. LinkedIn Profile UVP Optimize Your Important SKILLS The first word in your LinkedIn headline gets the SEO results from the search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members do not understand this, so if you do it, you will get powerful SEO results. It matters because if you do not come up high in search results, then you will not get the chance to convince someone to click through to your profile. 16
- 17. LinkedIn Profile Nuances Include Skills in your positions and headline Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, you want to be their solution. You must focus your skills on a certain company, industry, or particular level of profession. Zeroing in on an audience helps them say yes to you when the fit is there! Avoid ALL of the 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused
- 18. LinkedIn Profile Summary Composition • Your summary should start with email address and contact information on the very first line • Paragraph one should be about what you do, your job title, and description and use skills • Paragraph two should show how you have added value to a previous employer tell a story (STAR) skills • Paragraph three tell how you will solve a companies problems and a call to action 18
- 19. Important Activities / Elements All Star profile with photo and experience Headline – descriptive and accurate, not title Summary section Utilize Skills section Group – discussions & participation Companies – follow targets for changes Jobs – create search agent Recommendations Activity updates Who Viewed Your Profile? 19
- 20. Building Your LinkedIn Network LinkedIn will suggest connections 20
- 21. Building Your LinkedIn Network Click on blue Connect button 21
- 22. Building Your LinkedIn Network Dialogue box pops up with two options Add a customized note to person Send a generic spam like message 22
- 23. Building Your LinkedIn Network Make it personal and engaging There is a limit of 300 characters 23
- 24. LinkedIn Skills Skills are an integral element & can moved A total of 50 can be utilized in your profile 24
- 25. LinkedIn Skills LinkedIn auto populates & defines key skills 25
- 26. LinkedIn Skills Endorsements add value 26
- 27. LinkedIn Following Influencers, Companies, Groups & Schools 27
- 28. LinkedIn Searching Find people, companies, jobs, groups using various search filters 28
- 29. LinkedIn Searching Searching has several criteria filters 29
- 30. LinkedIn Searching Searching may require more information Follow Companies to stay informed 30
- 31. Searching LinkedIn Groups Use key words for searching 31
- 32. LinkedIn Groups Not all Groups are created equal Vary with members #s and activity 32
- 33. My LinkedIn Groups You can join up to 100 groups or create your own Adjust the settings for your groups 33
- 34. Discovering LinkedIn Groups LinkedIn will recommend groups for you 34
- 35. LinkedIn Groups Become a "SME” through group participation Post new topic or respond to existing posts 35
- 36. LinkedIn Activity Like, Comment or Share Updates 36
- 37. Jobs on LinkedIn LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc. 37
- 38. Jobs on LinkedIn Update career interests to inform recruiters your areas of interest & expertise 38
- 39. Jobs on LinkedIn Update career interests to inform recruiters your areas of interest & expertise. 39
- 40. Jobs on LinkedIn Add industry to your career interest Company size is another area to specify 40
- 41. Jobs on LinkedIn Search for relevant jobs posted on LinkedIn Use a job title & location to start a search 41
- 42. Jobs on LinkedIn Searches can be filtered on many criteria Save the search for regular updates 42
- 43. Jobs on LinkedIn Opt in for Daily or Weekly updates 43
- 44. Jobs on LinkedIn Apply for job on company website 44
- 45. Jobs on LinkedIn Apply for job LinkedIn Easy Apply 45
- 46. Jobs on LinkedIn Apply for job on LinkedIn 46
- 48. LinkedIn - MOBILE LinkedIn has made the profile has appear more like the mobile version. The current mobile version has more functionality then previous versions.
- 49. LinkedIn - MOBILE The Home screen displays recent activity from your network. It is easy to Like, Comment or Share with the mobile version.
- 50. LinkedIn - MOBILE Selecting the 3 vertical dots in upper right reveal these options. Share via provides several many options; Facebook, text, email, etc. Notice the option to Improve my feed.
- 51. LinkedIn - MOBILE Jobs tab makes it simple to review new jobs LinkedIn recommends for you or your alerts.
- 52. LinkedIn - MOBILE Career interests is on the Mobile version too.
- 56. Questions? Feel free to connect on LinkedIn http://www.linkedin.com/in/bruceabennett Bruce A. Bennett Phone: 815-302-9552 BruceABennett@comcast.net https://bruce73.wordpress.com/ Career Coach Corner http://bruce73.wordpress.com/ 56