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LinkedIn Basics & Best Practices
The document presents a workshop led by Bruce A. Bennett focused on maximizing the use of LinkedIn for career development. Key topics include enhancing profiles for SEO, networking strategies, job search agents, and best practices for engaging with LinkedIn features. The goal is to help participants effectively navigate LinkedIn to improve their professional visibility and job search outcomes.
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LinkedIn Basics & Best Practices
- 1. Basics & Best Practices broughtto you by Bruce A. Bennett Career Coach Corner January 16, 2019
- 2. 2 Introduction & Outlinefor session Introduction Professional Career in Media & Marketing Research McHenry County Workforce Network Volunteer Career Coach Corner Blog & Presenter Outline Why LinkedIn? Navigation tabs Enhancing your profile Best Practices Building your network Searching
- 3. 3 Notes & Goalsfor session General Notes for Today My contact info is on last slide Workshop is interactive Q/A & Parking lot Red Arrows Goals Understand navigating through the website Enhance your profile to maximize SEO Create a relevant job search agent in LinkedIn Identify industry related groups Research employers on LinkedIn & the Internet
- 4. 4 LinkedIn - Whatis it & Why use it? Over 600 million professionals use LinkedIn to exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Social Networking Site Research Individual or Company Norm Galvin at InsightsNow Corina Eliason at ForeSee Find Employment Opportunities
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- 7. 7 LinkedIn Navigation Tab– My Network
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- 9. 9 LinkedIn Navigation Tab- Messaging
- 10. 10 LinkedIn Navigation Tab- Notifications
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- 13. 13 LinkedIn Profile Nuances IncludeSkills in your positions and headline Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, you want to be their solution. You must focus your skills on a certain company, industry, or particular level of profession. Zeroing in on an audience helps them say yes to you when the fit is there! Avoid ALL of the 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused
- 14. 14 Optimize Your ImportantSKILLS The first word in your headline gets the SEO results from LinkedIn’s search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members don’t understand this, so if you do it, you will get powerful SEO results. It matters because if you don’t come up high in search results, then you won’t get the chance to convince someone to click through to your profile. LinkedIn Profile Nuances
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- 17. 17 Multiple Choice QuizTime A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Profile UVP
- 18. 18 LinkedIn Best Practices 1.All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary section – call to action 4. Utilize Skills section and other key words 5. Jobs – create search agent 6. Activity update reading a book, view webinar attending a seminar, trade show or conference 7. Build your network of connections 8. Recommendations 9. Companies – following & searching 10. Who Viewed Your Profile? 11. Group – discussions & participation
- 19. 19 Best Practice -Photo Use a professional photo Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg
- 20. 20 Best Practice -Headline
- 21. 21 • Your summarycould start with email address and contact information on the very first line • Paragraph one should be about what you do, your job title, work experience and keywords (your defined skills) • Paragraph two should show how you have added value to a previous employer - tell a story (STAR) • Paragraph three should tell how you will solve a company’s problems - use a story (STAR) • Close with a call to action, “call me if……” Best Practice - Profile Summary
- 22. 22 Three skills arefeatured but you can have 50 skills The skills can reordered by clicking on the pencil Best Practice - LinkedIn Skills
- 23. 23 Best Practice -LinkedIn Skills You choose which three skills to feature
- 24. 24 Best Practice -LinkedIn Skills Start typing a new skill to identify best fit LinkedIn auto populates & defines key skills
- 25. 25 Best Practice -LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
- 26. 26 Best Practice -Job Search Agent LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc. 26
- 27. 27 Update career intereststo inform recruiters with your expertise, job titles, and locations Best Practice - Job Search Agent
- 28. 28 Update career intereststo inform recruiters the types of jobs, industry and company size Best Practice - Job Search Agent
- 29. 29 Search for relevantjobs posted on LinkedIn Use a job title & location to start a search Best Practice - Job Search Agent
- 30. 30 LinkedIn Job SearchAgent Searches can be filtered on many criteria & saved
- 31. 31 Opt in forDaily or Weekly updates LinkedIn Job Search Agent
- 32. 32 Apply button redirectsyou to company website LinkedIn Job Applications
- 33. 33 Referrals can improvethe odds of being noticed LinkedIn Job Applications
- 34. 34 Asking for areferral from a connection Make the message relevant to the person LinkedIn Job Applications
- 35. 35 Use Easy Applyif NOT listed on Company Website LinkedIn Job Applications
- 36. 36 Use Easy Apply onlyif job is NOT listed on Company Website LinkedIn Job Applications
- 37. 37 Best Practice -Your Activity
- 38. 38 Best Practice -Your Activity
- 39. 39 Best Practice -Your Activity
- 40. 40 LinkedIn recommends connections,groups, hashtags Building Your LinkedIn Network
- 41. 41 Click on blueConnect button Building Your LinkedIn Network
- 42. 42 Dialogue box popsup with two options Add a note customized to the person Send now a generic spam like message Building Your LinkedIn Network
- 43. 43 Make it personaland engaging There is a limit of 300 characters Building Your LinkedIn Network
- 44. 44 Third Level -Click on 3 dots to connect Building Your LinkedIn Network
- 45. 45 Best Practice -Recommendations
- 46. 46 Best Practice -Follow Companies Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 47. 47 Best Practice -Follow Companies LinkedIn company page features many details
- 48. 48 Best Practice -Follow Companies
- 49. 49 Best Practice -Follow Companies
- 50. 50 Best Practice -Who Viewed You?
- 51. 51 Best Practice -Who Viewed You?
- 52. 52 Best Practice -Who Viewed You?
- 53. 53 Best Practice -LinkedIn Groups Two ways to access your LinkedIn Groups
- 54. 54 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 55. 55 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 56. 56 Best Practice -LinkedIn Groups This is Linked N Chicago (LiNC) group You can change settings or leave a group
- 57. 57 Best Practice -LinkedIn Groups You can view & search the members of a group This makes it easy to message a non-connection
- 58. 58 Best Practice -LinkedIn Groups These 2 posts from Linked N Chicago (LiNC) illustrate one reason to join groups
- 59. 59 Best Practice -Group Participation Become a "SME”, post new topic or respond to posts
- 60. 60 LinkedIn Searching Find people,companies, jobs, groups using various search filters
- 61. 61 LinkedIn Searching Searching hasnumerous filters
- 62. 62 LinkedIn Searching Location, currentcompany are 2 great search filters
- 63. 63 LinkedIn Searching Location, currentcompany are 2 great search filters
- 64. 64 LinkedIn Searching There aremany search filters to utilize
- 65. 65 LinkedIn Searching Filter byjob title, e.g. Recruiter or Talent Acquisition
- 66. 66 Upcoming Presentations Arlington HeightsMemorial Library 500 N. Dunton Avenue, Arlington Heights, IL 60004 Denis Curtin - Better Resumes For Applying Online Thursday January 17, 2018 from 7pm McHenry County Workforce Network 500 Russel Court, Woodstock, IL 60098 LinkedIn Basics and Best Practices Thursday January 24, 2018 from 1pm – 3pm Tips for a Winning Interview Thursday January 24, 2018 from 1pm – 3pm Resumes, Cover Letters and Applying On-Line Thursday February 7, 2018 from 10am – 12pm Registration required
- 67. Questions? Feel free tofollow up later or connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/