Linked in as a Branding Strategy
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The document discusses using LinkedIn as a branding strategy. It defines branding and explains that a personal brand is represented through one's LinkedIn profile, including the headline, summary, experience section, skills, and recommendations. The document provides tips for using LinkedIn to develop professional connections, find groups relevant to one's industry, and locate job opportunities. Etiquette for interacting with connections and posting on LinkedIn is also covered.
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Linked in as a Branding Strategy
- 1. LinkedIn as a Branding Strategy Jackie Vetrano Web and Social Media Coordinator Genesee Community College @JaclynVetrano JLVetrano@genesee.edu
- 2. Disclaimer I am not an expert.
- 3. Let’s Define Branding What exactly is it?
- 4. Branding a category of products that are all made by a particular company and all have a particular name a particular kind or type of something a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal
- 5. But really, what is it? Product Website and Social Media Logo/Colors Letters in the Mail Tagline Customer Experience Attitude President of the Company Customer Service Advertisements
- 6. Where is a brand? Everywhere.
- 7. Self-Branding Think of 5 words to describe yourself professionally
- 8. Your Branding Strategy Understand your audience Develop what is appropriate Tagline Logo Colors Packaging
- 9. Show it off, and get noticed! Resume Kittens Video Business Cards Bonsai Plant Stationary Portfolio Glitter Cannons Paper Weights Pens *Remember your audience
- 10. Bring Your Branding Online Using social media to your advantage
- 11. Consistency is Key Your name Branding materials (Logo, Tagline, etc.) Past experiences and jobs updated Your attitude/language It shows you care!
- 12. Your LinkedIn Profile You created a username, now say cheese!
- 14. Your headline and summary Remember your brand Highly searchable – use key words in your field Your headline is not your job! Summarize your professional self What do you do? Where would you like to be? What will get you there?
- 15. The endless resume Past working experiences Accurate dates of employment Description of responsibilities in the past tense Visuals if possible Reccomendations Projects, Awards, Organizations Complete description Skills Endorsements
- 16. Some Examples http://www.linkedin.com/profile/view?id=28162784 http://www.linkedin.com/pub/paul-maloney-cecpersonal-chef-estate-manager/45/16/655 http://www.linkedin.com/pub/aishacampbell/42/1a8/310 Don’t forget to edit your URL!
- 17. The Next Step You have your profile, now what?
- 18. Worthwhile connections Focus on your field Alumni network Connection greeting “I am interested in learning more about your current job” “We met at the GCC Networking event, I would like to continue our discussion.” “I am interested in discussing your company with you”
- 19. Get in a group Most groups are public Ability to interact with professionals in the field Join in the conversation Industry groups
- 20. Find a Job and Apply! Specific Keywords Working radius Use your connections! “Jobs you may be interested in” Keep your resume updated! Email alerts
- 21. Etiquette
- 22. Be polite! Customized requests to connect Polite requests for introductions Appropriate comments on updates
- 23. What to Post Pictures of cats Updates to your Resume Articles Pictures with filters or blur options Updates regarding your intended field Your trip to Disney Questions for professionals Ur super totally hottttt boyfriend! xoxo ~**
- 24. What to Post Pictures of cats Updates to your Resume Articles Pictures with filters or blur options Updates regarding your intended field Your trip to Disney Questions for professionals Ur super like, totally hottttt boyfriend! Xoxo ~** That’s better.
Editor's Notes
- Ask for some responses here!After responses, ask – how are you going to show future employers that?
- Companies have brands, you have a brand. Companies think about their brand, you should too!
- Use your brand to your advantage, get noticed. Remember your audience here. Ask professionals in your field their opinion when you get creative.
- Suggest doing a google search on yourself, nicknames, location. CLEAN IT UP.
- “What gets you there” – hard worker, positive attitude, teamwork, goal setting, etc.