This document provides guidance on using social media for Alpha Phi Omega chapters. It discusses branding, choosing social media platforms like Facebook, Twitter and Instagram, appointing social media managers, conducting audits, writing quality content, creating content calendars, promoting events, and engaging alumni. The goal is to effectively represent the chapter and further its mission through strategic social media use.

1. SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
SUNY GENESEO ‘13
@JACKIEVETRANO
SOCIAL MEDIA ASSISTANT
SKIDMORE COLLEGE

2. WHAT’S A BRAND?
 Branding is built by the things you
can see.
 Branding is supported by the
association your customer makes
with your brand.
@JACKIEVETRANO

3. BUT JACKIE, WE’RE
NOT A BUSINESS.
 Everything has a brand (your
chapter, section, region...)
 Everyone has a brand (YOU.)
 Social Media is a piece of it.
@JACKIEVETRANO

4. @JACKIEVETRANO

5. BRAND
STANDARDS
ALPHA PHI OMEGA’S BRAND
@JACKIEVETRANO

6.  Logo
 Colors
 Font
 Language
 Resources:
 apo.org/Support/DownloadFile/15
 www.apor1.org/pages/clipart
 www.apor2.org/about/resources
ALPHA PHI OMEGA’S BRAND
@JACKIEVETRANO

7. ALPHA PHI OMEGA’S BRAND
@JACKIEVETRANO

8. WHERE TO
START
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO

9. QUALITY OVER QUANTITY.
“I’m so much more willing to
pledge Alpha Phi Omega because
they have three social media
channels, and [other organization]
only has one.”
-- No one says this.
@JACKIEVETRANO

10.  Facebook Group
 Facebook Like Page
@JACKIEVETRANO
QUALITY OVER QUANTITY.

11.  Facebook Group – photos, statuses,
video, privacy settings
 Facebook Like Page – photos,
statuses, video, boosted posts ($)
@JACKIEVETRANO
QUALITY OVER QUANTITY.

12.  Facebook Group – photos, statuses,
video, privacy settings
 Facebook Like Page – photos,
statuses, video, boosted posts ($)
 Twitter – 140 characters, photos, links
 Instagram – photos, short videos
 YouTube – Videos
 Pinterest – Images, links
@JACKIEVETRANO
QUALITY OVER QUANTITY.

13. WHO’S IN
CHARGE?
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO

14. CLEAN UP
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO

15. SOCIAL MEDIA AUDIT
Profile Password Brand Check Mission/Goals
Facebook (public
like page, not
chapter group)
Admins:
Secretary,
Historian, PR
Chair
APO Shield
image is
stretched on
banner
• Photos of
events
once/week
• “Meet a
brother” post
Twitter APOrules1925 • Follow relevant
accounts
(retweet them)
• #volunteer in
posts
Instagram FrankRHorton Change profile
photo to
letters/shieild
• Tag @apostaff
and
@region2apo
in all posts
@JACKIEVETRANO

16. CONTENT
WRITING
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO

17. FACEBOOK
 Keep it short
 Give valuable information
 Ask a question
 Post a link for more information
 Include a photo
@JACKIEVETRANO

18. @JACKIEVETRANO

19. @JACKIEVETRANO

20. @JACKIEVETRANO

21. TWITTER
 Observe other accounts
 80% interaction, 20% promotion
 Use effective hashtags
 Consider posting times
 Retweet useful information
@JACKIEVETRANO

22. @JACKIEVETRANO

23. @JACKIEVETRANO

24. INSTAGRAM
 Brevity is key
 Maximum of 2 hashtags
 Captions should add value
 Don’t be afraid to avoid a caption
alltogether
@JACKIEVETRANO

25. @JACKIEVETRANO

26. CONTENT WRITING
CHALLENGE #1
It’s rush week on campus, and APO is hosting
“Meet the Brothers,” where participants will have
the chance to meet current brothers, talk to the
Pledge Educator about the process, and ask
questions. Pizza, chips, cookies, and drinks will
be available for anyone who attends. Any
attendees will be entered in a raffle to win an
APO rush week t-shirt, if they stay until the end
of the event. Meet the Brothers is held in Smith
Hall, room 104 on January 9th from 6 to 7pm.
@JACKIEVETRANO

27. FACEBOOK
@JACKIEVETRANO

28. TWITTER
@JACKIEVETRANO

29. INSTAGRAM
@JACKIEVETRANO

30. CONTENT WRITING
CHALLENGE #2
Yesterday, your chapter participated in Relay for
Life on campus, one of the biggest campus-wide
events of the semester. The brotherhood raised
$8,500 by selling t-shirts, asking for donations
from the community, and hosting a spaghetti
dinner. The Historian took over 80 photos of the
Relay for Life event, and more photos of the
chapter are featured on your university’s
website:
www.university.edu/photos/RelayForLife_2016
@JACKIEVETRANO

31. FACEBOOK
@JACKIEVETRANO

32. TWITTER
@JACKIEVETRANO

33. INSTAGRAM
@JACKIEVETRANO

34. CONTENT WRITING
CHALLENGE #3
It’s finals week on campus, and everyone is
stuck in the library all day, every day. After finals,
it’s summer vacation!
@JACKIEVETRANO

35. FACEBOOK
@JACKIEVETRANO

36. TWITTER
@JACKIEVETRANO

37. INSTAGRAM
@JACKIEVETRANO

38. SOCIAL MEDIA
REACH.
you
1st circle
2nd circle
3rd
circle
@JACKIEVETRANO

39. CONTENT
CALENDARS
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO

40. WHAT IS A CONTENT
STRATEGY?
 Determining what “stuff” gets
posted, and when
 Images, blog posts, publicity of
events, etc
 Planning in advance
@JACKIEVETRANO

41. WHAT IS A CONTENT
CALENDAR?
@JACKIEVETRANO

42. @JACKIEVETRANO

43. @JACKIEVETRANO

44. @JACKIEVETRANO
DO WHAT WORKS.

45. SPREAD THE
WORD AND
STAY
CONNECTED.
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO

46. SOCIAL MEDIA AS A
PROMOTIONAL TOOL
 Get followers by telling everyone
 Shout it from the rooftops – put it on
everything
 Rush Poster? Announcements? Your
email signature?
 Humans don’t like to read
 Remember the expectations of social
media
@JACKIEVETRANO

47. STAYING CONNECTED
 Engage alumni early, and be active!
 Alumni Facebook groups
 Share updates about your chapter
 Meet the new Eboard
 Meet your new PC
 Family ties
@JACKIEVETRANO

48. ALPHA ALPHA:
UNIVERSITY OF ILLINOIS
URBANA - CHAPAIGN
@JACKIEVETRANO

49. CHI:
UCLA
@JACKIEVETRANO

50. ALPHA ZETA:
UNIVERSITY OF
KENTUCKY
@JACKIEVETRANO

51. SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
SUNY GENESEO ‘13
@JACKIEVETRANO
SOCIAL MEDIA ASSISTANT
SKIDMORE COLLEGE