This presentation was given at the Alaska Young Professional's Summit on April 1st. Learn tips and tricks for building a dynamic personal brand online.

2. Go
BEYOND
the
resume!
Leverage
SOCIAL
MEDIA!

3. Personal
Branding
is
KEY
Personal
Branding
is
the
process
of
managing
and
optimizing
the
way
you
are
presented
to
others.
Infographic
courtesy
of
Fedlman
Creative
and
Placester

4. Who
Are
YOU?
Decide
What
You
Want
to
be
Known
For.
-­‐What
is
your
expertise?
-­‐What
is
your
niche?
-­‐What
are
you
passionate
about?

5. What
is
your
Goal?
Ê Your
Goal
will
Determine
which
Social
Media
Channel
to
focus
on:
Ê LinkedIn
Ê Facebook
Ê Pinterest
Ê Instagram
Ê Twitter
Ê More…
-­‐ New
Job?
-­‐ Promotion?
-­‐ Show
Off
Case
Studies?
-­‐ Exhibit
Your
Portfolio?
-­‐ Expanding
Professional
Network?

6. Be
Consistent!
Keep
the
following
elements
the
same
across
the
channels
you
use.
• Photo
• Name
• Headline/Title
• Tone
of
posts
• Color
scheme
or
theme
if
you
can

7. Keep
it
Clean
&
Professional
Ê
Purge
your
accounts
of
“unprofessional”
images
and
language.
Ê Make
use
of
personal
and
public
share
settings
for
new
content.

8. Find
Ways
to
Produce
Value
Quality
Content
Ê Find
ways
to
produce
value
in
the
content
you
share
Ê Create
original
content
that
contributes
to
your
community
Ê Participate
with
quality
groups
Ê Associate
with
other
strong
brands

9. LinkedIn
LinkedIn
is
one
of
the
best
social
media
tools
for
building
your
brand
Mrmohock/Shutterstock.com

10. Tips
for
Your
LinkedIn
Profile
Ê Professional
Headline
Ê Leverage
all
120
characters
Ê Photo
Ê Choose
Wisely!
Ê Updates
Ê Post
consistently
Ê Recommendations
Ê Be
Authentic
Ê Connections
Ê Quality
vs.
Quantity-­‐You
Decide
Ê Outside
Links
Ê Public
Profile
URL
Ê Sections
are
Important
Ê Skills
&
Experience

11. Ê Summary
Ê Use
all
2,000
characters,
focus
on
keywords
Ê Experience
&
Education
Ê Interests
Ê Create
touch-­‐points
Ê LinkedIn
Groups
Ê Personal
Information
Ê How
much
is
too
much?
Ê What
is
Above
the
Fold?

12. Facebook
&
More
Pick
up
and
stick
with
up
to
3
social
media
channels

13. Tips
for
Facebook
&
More
Ê Post
Consistently
Ê Focus
only
on
as
many
channels
as
you
can
maintain
Ê Respond
to
Comments
&
Questions
Promptly
Ê Be
Deliberate
About
Content
Ê Share
and
create
content
that
develops
your
brand
and
delivers
value.
Ê Follow
and
Interact
with
Strong
Brands

14. Summary
Ê Create
Your
Brand
Ê Who
are
you?
Ê What
is
your
goal?
Ê Be
Consistent
Ê Be
Professional
Ê Contribute
Ê Leverage
3
Social
Media
Platforms
Ê Have
FUN!

15. www.beaconmm.com
Twitter
&
Instagram
@beaconmm
www.facebook.com/beaconmm
907-­‐563-­‐6008