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Workshop Linkedin Successful Strategies in Amsterdam - 4 February 2011
The document outlines strategies for successful use of LinkedIn. It discusses filling out a complete personal profile with details like work history, skills, and recommendations. It also recommends joining and participating in relevant groups and events to grow one's network. Finally, it emphasizes setting goals, planning strategies, and time management to make the most of LinkedIn.
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Workshop Linkedin Successful Strategies in Amsterdam - 4 February 2011
- 1. WORKSHOP LINKEDIN SuccessfulStrategies Jorge Lascas Amsterdam 4 February 2011 www.jorgelascas.com
- 2. Jorge Lascas Email& : jorgelascas@hotmail.com jorgelascas http://pt.linkedin.com/in/jorgelascas http://www.facebook.com/jorge.lascas http://www.youtube.com/user/jorgelascas1 www.jorgelascas.com
- 3. Part 1 Linkedinhistory Profile Groups Events Advanced Search www.jorgelascas.com
- 4. Linkedin history LaunchedMay 2003 90+ million members 2.000.000 members in the Netherlands www.jorgelascas.com
- 5. Why are youon linkedin? www.jorgelascas.com
- 6. Personal Profile ProfessionalHeadline Positions (present and past) Education and training Recommendations Websites Summary Specialties Applications Skills Languages new www.jorgelascas.com
- 7. Personal Profile ProfessionalHeadline Position vs Results Position: What I do and where? Results: What results do I deliver? Why do I make a difference? www.jorgelascas.com
- 8. Personal Profile Positions(present and past) My positions The companies Timeframe Extended descriptions with keywords www.jorgelascas.com
- 9. Personal Profile Educationand Training University / Secondary school Timeframe Content Training www.jorgelascas.com
- 10. Personal Profile RecommendationsRecommend colleagues Ask for recommendations www.jorgelascas.com
- 11. Personal Profile WebsitesName + URL Space for 3 Personal website, company, blog, facebook, others… www.jorgelascas.com
- 12. Personal Profile SummaryPersonal message Based on your strategic goals What you have been doing, or Focus on achieved goals Well written text, not topics www.jorgelascas.com
- 13. Personal Profile SpecialtiesMain professional specialties What you do well, and you want to do Here you can use topics www.jorgelascas.com
- 14. Personal Profile LanguagesIn witch languages do you want to have you profile? www.jorgelascas.com
- 15. Personal Profile SkillsSkill, proficiency and years of experience www.jorgelascas.com
- 16. Personal Profile ApplicationsSlideshare Polls Box.net Blog link Google docs Amazon reading list Company buzz Trip it www.jorgelascas.com
- 17. Personal Profile SettingsMy Profile Settings My Profile Photo Public Profile Member Feed Visibility Email Notifications Contact Settings Receiving Messages Invitation Filtering Partner InMails www.jorgelascas.com
- 18. Personal Profile SettingsGroups Group Invitation Filtering Privacy Settings Connections Browse Profile Views Viewing Profile Photos Profile and Status Updates www.jorgelascas.com
- 19. Personal Profile SummaryFull content All tools Keywords Benchmarking Privacy www.jorgelascas.com
- 20. The Groups Identify,join, participate Discussions, news, jobs Create your own groups Welcome message Promote, incentive, control Group announcements Share groups www.jorgelascas.com
- 21. The Events SearchAttend Create Share www.jorgelascas.com
- 22. Search Simple vsadvanced Filters Results Premium account = more search results www.jorgelascas.com
- 23. Linkedin Outlook Toolbarwww.jorgelascas.com
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- 25. 1 st Break www.jorgelascas.com
- 26. 2nd Part Settinggoals Positioning and segmentation Planning strategies Behaviour to avoid Behaviour to follow Time management www.jorgelascas.com
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- 28. Setting Goals Companypromotion Career improvement Job hunting Networking Others? www.jorgelascas.com
- 29. Positioning and SegmentationPositioning: What do I want to be known for? How do I stand out in a crowd? Segmentation: My target? Who do I need in my network in order to achieve my goals? www.jorgelascas.com
- 30. Planning Strategies Connectingby industry sector Connecting to classmates Connecting to group members Sending group invitations Sending group announcements Participating in discussions www.jorgelascas.com
- 31. What is successfor you? Gaining knowledge Enhancing credibility Finding a job or a candidate Meeting and reconnecting www.jorgelascas.com
- 32. Behaviour to avoidBe careful with invitations. IDK limits! Avoid out of context discussions and comments (blackballed) Sending more than one announcement per week Only reacting www.jorgelascas.com
- 33. Behaviour to followShare information and knowledge Ask for and forward introductions Reply to all requests and messages Be active and dynamic www.jorgelascas.com
- 34. CAP approach Content A wareness P assion (Participate) www.jorgelascas.com
- 35. The art ofcommunication Push vs Pull You Post. They read. Some react www.jorgelascas.com
- 36. Time management Havea linkedin agenda Define the daily or weekly time you want to invest Write down all the tasks Make a monthly schedule Act, measure, adapt www.jorgelascas.com
- 37. FINAL SUMMARY Completeprofile, information rich, with keywords Set goals Plan Strategies Choose tools mix Schedule and manage time www.jorgelascas.com
- 38. EXTRA: Integration strategywww.jorgelascas.com
- 39. Thank YOU! Wishyou all a lot of success! www.jorgelascas.com
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