The document outlines steps for personal branding, emphasizing the importance of defining one's brand, understanding the audience, and effectively using social media. It includes practical tips on branding elements such as taglines, logos, and maintaining a consistent online presence across various platforms. The guide encourages active management of social media profiles to enhance professional visibility and networking opportunities.

1. GETTING THE
JOB –
ONLINE.JACKIE VETRANO
WEB AND SOCIAL MEDIA COORDINATOR
@JACKIEVETRANO
JLVETRANO@GENESEE.EDU
*not an expert

2. PERSONAL
BRANDING
STEP ONE

3. WHAT IS A BRAND?
“a category of products that are all made by a particular company
and all have a particular name”
“a particular kid or type of something”
“a mark that is burned into the skin of an animal (such as a cow)
to show who owns the animal”

4. WHAT IS A BRAND?
“a category of products that are all made by a particular company
and all have a particular name”
“a particular kid or type of something”
“a mark that is burned into the skin of an animal (such as a cow)
to show who owns the animal”
• product
• logos
• colors
• tagline
• attitude
• customer service
• website
• customer experience
• president of the company
• advertisements

5. WHERE IS YOUR BRAND?
everywhere.

6. MAKING IT PERSONAL
what are five words that describe me professionally?
hard working
innovative
experienced
flexible
helpful
honest
driven
responsible
social
dedicated
intelligent
patient
reliable
friendly
achiever
energetic
organized
ambitious
bold
diligent
successful
strong
attentive
generous
optimistic
loyal
careful
fair
punctual
team player
leader
visionary
creative
imaginative
thoughtful

7. MAKE IT
PRETTY
STEP TWO

8. THE RIGHT STUFF
understanding your audience to create what’s important
• tagline
• logo and colors
• personal statement
• portfolio
• field experience
• elevator pitch

9. PACKAGING
understanding the audience is key
where do you show off your new brand?
• resume
• online portfolio
• pens
• business cards
• gift bags
• kittens
• QR codes
• cover letters
• bracelets
• paperweights
• bonsai plants
• glitter cannons

10. FIND YOUR
PLACE
STEP THREE

11. SOCIAL MEDIA
Facebook – status updates, photos, videos, “friends”
Twitter – microblogging, photos, links, “followers”
Instagram – photos, videos, “followers”
Pinterest – photos, links, categorized pinboards, “followers”
Google+ – status updates, photos, videos, links, “circles”
LinkedIn – networking, links, articles, “connections”

12. LINKEDIN TIPS AND TRICKS
1. your headshot is not:
blurry, crowded, warped, partying, a selfie
2. include buzzwords from your field
highly searchable
3. fill in each section thoroughly
work experience, languages, honors, description
4. find worthwhile connections
use a proper greeting
5. be active
post articles, questions, updates

13. CONSISTENCY
choose your social media channels wisely
who are you trying to talk to?
consistency in:
• profile picture
• name
• URLs
• tone/attitude
• experiences and work history

14. CLEAN YOURSELF UP
investigate the unknown: search yourself on Google
hometown, current location, school
begin to clean up your social media profiles
privacy settings
implement your new brand!

15. TELL THE
WORLD
STEP FOUR

16. WHERE DOES IT GO?
no one will find your social media profiles unless you tell them
they exist – show it off!
list profile URLs on your resume
top with contact information
bottom as a footer
separate “social” section
connect profiles to each other

17. MAINTAIN IT
STEP FIVE

18. JLVETRANO@GENESEE.ED
U
@JACKIEVETRANO
QUESTIONS?