Jackie Vetrano discusses her experience creating a podcast for Skidmore College as part of her duties as Social Media Coordinator. The podcast was created to raise brand awareness of the college and showcase student, alumni, faculty, and staff successes. Vetrano outlines the steps taken to launch the podcast, including researching other college podcasts, developing a bi-weekly schedule and episode themes, securing hosts and guests, recording and editing equipment and software, submitting the podcast to directories, and methods of promotion. Over 5000 downloads have been achieved to date across multiple platforms.