Social Media in Business
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The document discusses the importance of social media for businesses. It notes that branding involves consistency across a company's logo, colors, mission, and unique attributes. Social media allows people to talk about their experiences with businesses, both good and bad. The document advises businesses to choose 1-2 major social media platforms to engage in conversations, respond to customers, and provide relevant content and information. It emphasizes focusing on quality over quantity of social media channels used.
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The conclusions recommend Skidmore provide an online acceptance packet followed by a printed version and include key information like scholarships while delivering other details separately.
IMC Campaign Planning Final Presentation
Gatorade is launching a new line of drinks called H2 to enter the flavored water market. H2 will distinguish itself from competitors by using only natural and organic ingredients. The campaign will target women ages 22-25 focused on healthy living. Objectives include increasing awareness of H2 by 25% in 3 months and growing social media followers by 15% over the same period. The creative plan features TV ads, a website with SEO, blogs, social media, and guerrilla marketing to introduce H2 as the purest way to live healthily.
Other Duties as Assigned: Creating a Podcast
Jackie Vetrano discusses her experience creating a podcast for Skidmore College as part of her duties as Social Media Coordinator. The podcast was created to raise brand awareness of the college and showcase student, alumni, faculty, and staff successes. Vetrano outlines the steps taken to launch the podcast, including researching other college podcasts, developing a bi-weekly schedule and episode themes, securing hosts and guests, recording and editing equipment and software, submitting the podcast to directories, and methods of promotion. Over 5000 downloads have been achieved to date across multiple platforms.
Other Duties as Assigned: Creating a Podcast
It's hard to pinpoint the moment they became 'popular-' but series such as Serial- This American Life- and RadioLab elevated the popularity and creativity of podcasts- and it continues to rise. Now- new podcasts are produced every day on a variety of topics to suit any listener. Skidmore College was hesitant to dive into a new medium- especially because the Office of Communications and Marketing did not have a designated podcast producer or engineer on staff.
This is Skidmore- a podcast now in its second season with hundreds of subscribers- was developed by Digital Engagement Manager Daniella Nordin and Social Media Coordinator Jackie Vetrano. The podcast serves as a marketing tool- engaging content to embed in webpage stories- and a means of sharing the story of what makes Skidmore- Skidmore. Nordin and Vetrano will explain the planning process- tools for recording- distribution- promotion- and ROI of This is Skidmore.
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Merit at Genesee Community College
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APO and Social Media - #LFS Goes Viral
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Get the job
The document discusses developing a personal brand to help get a job. It defines personal brand as including a logo, tagline, reputation, and how you are associated. It says to develop your personal brand by understanding who you are, where you want to go, your strengths, and what makes you unique. Then consider your target audience and how to creatively package and display your personal brand online, on social media, in interviews and more to help get the job. It stresses the importance of managing your online presence and social media privacy to ensure your personal brand helps, not hurts, your job opportunities.
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Social Media in Business
- 1. SOCIAL MEDIA IN BUSINESS. JACKIE VETRANO WEB AND SOCIAL MEDIA COORDINATOR GENESEE COMMUNITY COLLEGE
- 2. ALLOW ME TO INTRODUCE MYSELF. Contact me: JLVetrano@genesee.edu SUNY Geneseo graduate Web and Social Media Coordinator at GCC Social media enthusiast – not an expert!
- 3. BRANDING – IT’S IMPORTANT. What makes a brand? Logo Colors Mission/vision Name Purpose Advertisements Unique attributes consistency
- 4. ACTUALLY, IT’S MORE THAN THAT. Branding is built by the things you can see. Branding is supported by the association your customer makes with your brand. consistency.
- 5. PEOPLE ARE GOING TO TALK. Think about the best restaurant you’ve been to. What about that time a staff member went above and beyond? What is one place you refuse to go to again? How many people have you told about an “ok” time? Where do people talk fast and loud? Social Media.
- 6. SOCIAL MEDIA REACH. 3rd circle 2nd circle 1st circle you
- 7. EXPECTATIONS OF SOCIAL MEDIA. Fast response times Social media doesn’t take off Photos, Videos, and other relevant content Important information (contact, location, etc.)
- 8. KEEP YOUR EAR TO THE GROUND. Use social media to get in on the conversation Respond Answer questions Apologize Remember “brand consistency”?
- 9. MAKE IT OR BREAK IT. Time? Understanding? Genuine desire to use social media? No social media use is better than poor social media use.
- 10. QUALITY OVER QUANTITY. “I’m so much more willing to trust [Company A] because they have three social media channels, and [Company B] only has one.” -- No one says this.
- 11. THINK ABOUT IT FOR A MINUTE. What do you need to talk about? What makes your company/business/service unique? How much time are you willing to commit? Who is your audience? What type of content could you provide your audience?
- 12. FACEBOOK – SPEAK TO THE MASSES. Over 1.15 billion users Like Pages
- 14. TWITTER – KEEP IT BRIEF. Quick “Tweets” Speak to the individual or the whole
- 16. WORDPRESS – BLOG ABOUT IT. Blog – stems from “web-log” Long posts Less instant