Alpha Phi Omega Region II Regional Volunteer Conference in Hershey, PA. Discussion of personal brand, and understanding how social media can be used to support a brand and promote an organization.

1. SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
ALPHA BETA XI
SUNY GENESEO ‘13
@JACKIEVETRANO
WEB AND SOCIAL MEDIA
COORDINATOR
GENESEE COMMUNITY
COLLEGE

2. BRANDING – IT’S
IMPORTANT.
 What makes a brand?
 Logo
 Colors
 Mission/vision
 Name
 Purpose
 Advertisements
 Unique attributes
consistency
@JACKIEVETRANO

3. ACTUALLY, IT’S MORE
THAN THAT.
 Branding is built by the things you
can see.
 Branding is supported by the
association your customer makes
with your brand.
consistency.
@JACKIEVETRANO

4. WHY IS CONSISTENCY
SO IMPORTANT?
 Strengthen your brand with one
message
 Eliminate the clutter and confusion
 Increase brand recognition
 Fast food: red and gold
 “swoosh”
 Snap, Crackle, Pop!
@JACKIEVETRANO

5. BUT JACKIE, WE’RE
NOT A BUSINESS.
 Everything has a brand (your
chapter, section, region...)
 Everyone has a brand (YOU.)
 Social Media is a piece of it.
@JACKIEVETRANO

6. YOUR
PERSONAL
BRAND
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO

7. DO:
 Pick a name, stick with it.
 Be you
 Tell people about it
 Google yourself (Google, News,
Image)
 First Name, Last Name, Current City
 First Name, Last Name, College
 First Name, Last Name, Past Cities
 First Name, Last Name, murder
@JACKIEVETRANO

8. BE CAREFUL:
 Facebook status rants
 Images
 Posts by your friends
 Hootsuite, TweetDeck, etc.
@JACKIEVETRANO

9. SOCIAL MEDIA
REACH.
you
1st circle
2nd circle
3rd
circle
@JACKIEVETRANO

10. YOUR
CHAPTER,
SECTION, &
REGION
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO

11. QUALITY OVER
QUANTITY.
“I’m so much more willing to
pledge Alpha Phi Omega because
they have three social media
channels, and [other organization]
only has one.”
-- No one says this.
@JACKIEVETRANO

12. EXPECTATIONS OF
SOCIAL MEDIA.
 Fast response times
 Social media doesn’t take off
 Photos, Videos, and other relevant
content
 Important information (contact,
location, etc.)
@JACKIEVETRANO

13. SOCIAL MEDIA AS A
PROMOTIONAL TOOL
 Easy, consistent names to remember
 @APO_Geneseo
 @BU_APO
 @APhiOZK
 APO at Clarkson
 Alpha Phi Omega, Fredonia
 Find your place
 Facebook – photos, statuses, video
 Twitter – 140 characters, photos, links
 YouTube – Videos
 Pinterest – Images, links
 LinkedIn – professional networking, statues, images,
video, links
@JACKIEVETRANO

14. CONSISTENCY IS KEY
 Logo
 Colors
 Font
 Language
 Resources:
 apo.org/Support/DownloadFile/15
 www.apor2.org/about/resources
@JACKIEVETRANO

15. SOCIAL MEDIA AS A
PROMOTIONAL TOOL
 Shout it from the rooftops – put it on
everything
 Rush Poster? Announcements? Your
email signature?
 Humans don’t like to read
 Remember the expectations of social
media
@JACKIEVETRANO

16. STAYING CONNECTED
 Engage alumni early, and be active!
 Use smart hashtags
 Easy to remember (#APOR2VC)
 Short (give space for comments)
 Secretary/other brother doing social
media
 Social Media is a responsibility
 Connect with your region, and
nationally.
@JACKIEVETRANO

17. ALPHA ALPHA:
UNIVERSITY OF ILLINOIS
URBANA - CHAPAIGN
@JACKIEVETRANO

18. CHI:
UCLA
@JACKIEVETRANO

19. ALPHA ZETA:
UNIVERSITY OF
KENTUCKY
@JACKIEVETRANO

20. WHAT
ABOUT
YOU?
@JACKIEVETRANO

21. QUESTIONS?
Jackie Vetrano
jackievetrano@gmail.com
Web and Social Media Coordinator
Genesee Community College
@JACKIEVETRANO