This document discusses how to use LinkedIn effectively to attract clients and grow your business. It begins by introducing Ted Prodromou, a LinkedIn expert and author. It then outlines a 4 step process - Attention, Interest, Desire, Action - for using LinkedIn. It explains how to optimize your profile to grab attention, engage your audience to build interest, convince customers of the value you provide to create desire, and lead them to take action. Specific tips provided include crafting an effective headline, sharing your story in your summary, adding multimedia content, and using keywords strategically throughout your profile.

1. Unlock the Mysteries of
...Without going crazy

2. Would You Like 1-2
High-value Clients
Every Month?
• Predictable revenue month after month without spending a
dime on marketing
• Launch your second act career with the freedom to work
from anywhere

3. You're a top-notch expert in your niche but
marketing is not what you love to do

4. Who is Ted Prodromou?

5. Best-selling author of Ultimate Guide to LinkedIn for
Business and Ultimate Guide to Twitter for Business
(Entrepreneur Press)

9. What You’ll Learn Today
1. Why You Can’t Ignore LinkedIn
2. The 4 Step System I use to grow my business
3. How to engage your target audience so they get
to know, like and trust you quickly
4. How to rank at the top of LinkedIn search results

10. What you’ll discover…
• How to attract your ideal clients and instantly grab their
attention
• Get people to know, like and trust you in seconds
• How to get your prospects to convince themselves
you are the right solution
• Closing deals is as easy as 1-2-3

11. Why You Can’t
Ignore LinkedIn

12. 500 Million+ Business
Professionals

13. Two New Members Every
Second

14. Everyone is on LinkedIn

15. The Opportunity
83% of LinkedIn members use
the site to research people and
companies
69% to reconnect with past
business associates
50% to build new networks
(Power Formula)

16. Building a Strong
LinkedIn
Foundation

17. • Attention
• Interest
• Desire
• Action
The 4 Step Linked Accelerator Process

18. ATTENTION
Optimize your profile so
you stand out from your
competitors and get
people to view your
profile

19. INTEREST
Get prospects interested
in you when they view
your profile summary
and the content you add
to your profile + your
group activities

20. DESIRE
Convince customers that
they want and desire the
product or service and
that it will satisfy their
needs

21. ACTION
Lead customers towards
taking action and/or
purchasing

22. ATTENTION

23. You never get a
second chance to
make a good first
impression
- Will Rogers

28. The most important section of
your profile

29. Professional Headline
• Most people use their job title or
a non-descript phrase
• List of keywords or skills
• Unique selling proposition (USP)
• Tagline or elevator pitch

30. Your Goal = Make them want to
click on your profile to learn more

31. The “So What” Test
John Carlton, top copywriter uses this test
Read a professional headline
Ask yourself “so what?”
Does that professional headline compel me in
any way to click on the profile to learn more
about them?
Can this person help solve my problem?

32. Professional
headline
examples

41. Where does your
professional
headline appear?

47. Where else does your
Professional Headline
appear?

49. Profile Tips

50. Don’t add too many symbols or
abbreviations to your name

51. Claim your URL and view your
public profile

52. Update Contact Info

53. Choose “Other” When Adding
Websites

54. Choose “Other” When Adding
Websites

55. Set Your Custom Background

56. INTEREST

57. Share your story in the Summary

59. Add multimedia content

60. Link to Your Content

61. Approved Providers and Content Types for Work
Samples on Your Profile

63. Use keywords frequently but not
excessively

64. SEO Tips – Keyword Hotspots

68. Publications

69. Organizations and Certifications

70. Skills

74. Additional Info

81. How to Stand Out
• You need a professional headshot not a cropped photo
• Add a catchy background image
• Use keywords in your professional headline
• Use keywords in your summary
• Use keywords in your job titles
• Post lots of content in Pulse
• Add multimedia content to your profile
• Get and give lots of recommendations
• Add your publications and published articles

82. Q&A
Ted Prodromou
www.thesocialmediaguy.com
@tedprodromou