The document provides an overview and breakdown of the key components and functionality of LinkedIn, the professional social media platform. It notes that LinkedIn has 238 million members, with 4 out of 5 members using it to help make business decisions and over 75% trusting it as a source of information. It then proceeds to describe and explain the various sections that make up a LinkedIn profile, including the photo, headline, summary, experience section, and connections. It also outlines the different areas that allow users to search for jobs, follow companies and groups, see updates from their network, and view suggested profiles.

1. Sandy Ketcham
The Word Pro

2. LINKEDIN DECONSTRUCTED
238 Million members
4 out of 5 members drive business decisions
77% of users research companies on LI
87% trust LinkedIn as a source of information affecting decision making.
But before you can tap into the power of LinkedIn, you need to know how it works…

3. LINKEDIN HEADER
Search Box – Search for people, companies, groups and more…
Invitations
Notifications
Add Contacts

4. Click thumbnail photo to find Account & Settings…

5. Your “Timeline”
LinkedIn Today (News for you)
Updates about Connections
Group Activities
Posts from channels you follow
News about people in your network
Endorsements
People You May Know
Who’s viewed your updates
Recently Visited Sites
Websites
Profiles
Groups, etc.
How many viewed your profile
Who has viewed your updates
Your LI Network
Number of connections
New people in network
Jobs
Groups you might like
Companies you might follow
HOME

9. Your Photo
Your Name
Title/Description
(Get creative here – Keywords!)
Activity
 Post articles/ things to brag about
 Your latest interactions show up here.
Background
Summary
 Not your job – YOU!
 What makes you special? What are your
skills? What is your passion?
Experience
 Fill out all Categories!
Recommendations
Endorsements
People you may know
(If you know them, connect)
Advertisement
(aimed at you)
People also viewed
(People who viewed you also
viewed them)
Profile Strength (Complete)
# who have recently viewed you
People you may know
Ads by LI Members
PROFILE

13. Profile - Endorsements

15. NETWORK
Contacts (List of your Connections)
Add a Contact
Find Alumni (New Feature)

16. Network - Connections

17. Network – Add a Connection

18. JOBS
Search For Jobs
See suggested Jobs
Find an Employee
Discover jobs in your network (Companies who employ people in your Network)

19. Jobs

20. Jobs in Companies where you have Connections

21. INTERESTS
Companies
 Your Company’s LI Timeline
 All Companies in LI
 Companies you follow
Groups
 Groups you may like
 Groups you have joined
Influencers
 Your News
 Influencer posts
 All influencers
 All Channels
Education
 New – University Pages

22. Interests – Companies – Company Home
(Updates from Companies you follow)

23. Interests – Companies - Following
Companies you Follow

24. Interests – Companies – All Companies

25. Interests – Groups
Groups you have joined – Groups You May Like
(Note: Search for Groups from Search box)

27. Interests – Influencers – My News

28. Interests - Influencers - Posts

29. Interests – Influencers - All Influencers

30. Interests – Influencers – All Channels

31. Interests – Education
NEW! Information on Universities

32. Interests – Education - Alumni

33. LINKEDIN DECONSTRUCTED
The Word Pro
Sandy Ketcham, Owner
http://linkedin/in/sandyketcham
http://thewordpro.com
(630) 780-3814
sandy@thewordpro.com