Begining Linked In Ver 1

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Begining Linked In Ver 1

  1. 1. Linkedin The Power of Networking Edward Michael Coffin www.linkedin.com/in/edwardmichaelcoffin Relationships Matter
  2. 2. Introduction <ul><li>Objective: Introduction to LinkedIn as a tool to facilitate your job search and management of your ongoing personal network. </li></ul><ul><ul><li>About LinkedIn </li></ul></ul><ul><ul><li>Set Up </li></ul></ul><ul><ul><li>Public profile </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Searching </li></ul></ul><ul><ul><li>Target companies </li></ul></ul><ul><ul><li>Prepare for interviews </li></ul></ul><ul><ul><li>How to get interviews </li></ul></ul>
  3. 3. <ul><li>Networking tool for professionals </li></ul><ul><li>90 million subscribers - World wide </li></ul><ul><li>Based on 3 degrees of separation </li></ul><ul><li>300,000+ recruiters </li></ul><ul><li>Provided public profile </li></ul><ul><li>More connections greater search capability </li></ul><ul><li>Originally build to find talent for Venture Capital (VC) backed companies </li></ul><ul><li>Used by: customers, personnel departments, recruiters, associates, friends... </li></ul>About Linkedin
  4. 4. Set Up <ul><li>www.linkedIn.com (Join) </li></ul><ul><li>No Fee </li></ul><ul><li>Initial profile </li></ul><ul><li>Things to consider </li></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Contact levels </li></ul></ul><ul><ul><li>Will be searched by others </li></ul></ul>
  5. 5. Set Up
  6. 6. Public Profile <ul><li>What Job you are after (Marketing Sales Professional) </li></ul><ul><li>Picture (Good idea) </li></ul><ul><li>Current / Past Companies </li></ul><ul><li>Education </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Experience </li></ul><ul><li>Recommendations </li></ul><ul><li>Groups & Associations </li></ul><ul><li>Honors & Awards </li></ul>
  7. 7. Profile
  8. 8. Networking <ul><li>Career Phase </li></ul><ul><ul><li>Networking (employed or not) </li></ul></ul><ul><ul><li>Look for opportunities to network </li></ul></ul><ul><ul><li>“ It’s not what you know, it’s who you know” </li></ul></ul><ul><ul><li>Elevator speech (30 - 60 seconds) </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><li>Helping People </li></ul><ul><ul><li>How can I help you? </li></ul></ul><ul><li>Getting Connected </li></ul><ul><ul><li>Associations & Groups </li></ul></ul>
  9. 9.
  10. 10. Networking <ul><li>Increase visibility visibility </li></ul><ul><ul><li>Add connections </li></ul></ul><ul><li>Improve your connect ability </li></ul><ul><ul><li>Create personalized website </li></ul></ul><ul><ul><ul><li>(www.linkedIn.com/in/tedrobison) </li></ul></ul></ul><ul><ul><li>Include link to your email signature </li></ul></ul><ul><li>Ask for Advice </li></ul><ul><ul><li>Example: Who’s a good, fast, and cheap patent lawyer? </li></ul></ul><ul><li>Introduction - 5 Free </li></ul>
  11. 11.
  12. 12. Searching <ul><li>People Search </li></ul><ul><ul><li>Find friends and colleagues from your past </li></ul></ul><ul><li>Job Search </li></ul><ul><li>Advanced Search </li></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Titles (Recruiter, Talent Acquisition, Human Resources) </li></ul></ul><ul><ul><li>Employees in your network </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Industry </li></ul></ul>
  13. 13.
  14. 14. Target Companies <ul><li>Generate company target lists </li></ul><ul><ul><li>Call friends and colleagues for information </li></ul></ul><ul><ul><li>Research on internet / library / LinkedIn </li></ul></ul><ul><li>Company Website </li></ul><ul><ul><li>Find posting and apply </li></ul></ul><ul><ul><li>Research company </li></ul></ul><ul><li>Networking </li></ul><ul><ul><li>Join special interest groups / associations </li></ul></ul><ul><ul><li>Many jobs are not ever posted or advertised </li></ul></ul><ul><li>Job Boards </li></ul><ul><ul><li>Monster, CareerBuilder, Ladders, Dice, Job Finder, indeed.com, Jobs.com </li></ul></ul>
  15. 15.
  16. 16. Prepare for Interview <ul><li>Perform “reverse” company/people reference checks </li></ul><ul><ul><li>Check on potential boss </li></ul></ul><ul><ul><li>People involved in interview process </li></ul></ul><ul><ul><li>Look for links </li></ul></ul><ul><ul><li>Check on recruiters </li></ul></ul><ul><ul><li>Search job titles </li></ul></ul><ul><ul><li>Search company </li></ul></ul><ul><ul><ul><li>Short description of company </li></ul></ul></ul><ul><ul><ul><li>Popular profiles, new hires, past employees </li></ul></ul></ul><ul><ul><li>Knowing where they went to school, acquaintances, sports, and hobbies helps you connect </li></ul></ul>
  17. 17. How To Get Interviews <ul><li>Find Job posting on Job Boards - Apply for position </li></ul><ul><li>Perform Advanced Search - Linkedin </li></ul><ul><ul><li>Company Name, your area code </li></ul></ul><ul><li>Lists all people in your network at that company </li></ul><ul><li>If you know a person - Ideal. Give them a call and ask for information about the company. </li></ul><ul><li>Otherwise: Include Company Name, Local to your area code, Job Title. (Recruiter) </li></ul><ul><li>All recruiters will be listed at that company. </li></ul><ul><li>Call them and check if they have your resume. Indicate you are perfect for the job. Engage in conversation. </li></ul>
  18. 18. Applications <ul><li>Slide Share Presentations </li></ul><ul><li>Company Buzz </li></ul><ul><li>Polls </li></ul><ul><li>Word Press </li></ul><ul><li>Google Presentation </li></ul><ul><li>My Travel </li></ul><ul><li>Blog Links </li></ul><ul><li>Huddle Workspaces </li></ul><ul><li>Reading Lists </li></ul><ul><li>Box.net Files </li></ul>
  19. 19. Call to Action <ul><li>Build and/or strengthen your profile </li></ul><ul><li>Meet people and build your network </li></ul><ul><li>Search your target companies </li></ul><ul><li>Research in preparation for interviews </li></ul><ul><li>Talk to hiring manager if possible </li></ul><ul><li>Take friend or colleague out to lunch </li></ul><ul><ul><li>Ask about the company </li></ul></ul><ul><ul><li>They can pass your resume to hiring manager or recruiter </li></ul></ul><ul><li>Many jobs are not posted </li></ul><ul><li>Network.....Network.....Network </li></ul>

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