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This is Twitter demystified. Helps those who "don\'t get it."

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  1. 1. Twitter!<br />What it is and how to use it<br />Sandy Ketcham<br />The Word Pro<br /><br /><br />
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  4. 4. Glossary<br />Tweet - “What are you doing” in 140 characters or less.<br />Follow – See what another person is “tweeting.”<br />Unfollow – Stop seeing another’s tweets<br />Twittosphere – Everyone on Twitter<br />Link – Add a URL to your tweet<br /> – a way to shorten a URL for Twitter<br />
  5. 5. @TheWordPro<br />@username – a way to send a Public Message to individual user.<br />Everyone will see it<br />A way to respond openly or mention someone. <br />Your followers will see it; @username’s followers will also see it.<br />
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  7. 7. DM – Direct Message<br />One-on-one message to someone who is following you<br />Not Public <br />Like email – only shorter<br />You can have direct messages go to your email.<br />There is a DM Link on your Twitter Home Page.<br />
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  9. 9. #Hashtag<br />A way for people to follow a certain topic<br />E.g. #fireworks<br />People add # (hashtags) to tweets to alert others interested in that subject<br />Use to find subjects, including hashtagsubjects<br />
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  11. 11. Applications<br />There are hundreds. Here are a few…<br />
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  24. 24. Twitter Strategy<br />Pique interest<br />Direct people to your Website<br />Link to your blog entries<br />Link to Articles that show why folks need you.<br />NOT a place to sell.<br /> …but you can post “specials” or coupons<br />
  25. 25. Strategy: Get their attention!<br />
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  27. 27. Things to do on Twitter…<br />Share what is going on in your community. <br />(e.g. A parade, an expo, a Chamber Event.)<br />Be helpful. Offer tips to help customers <br /> (e.g. Insurance agent: Car care tips.)<br />Talk about non-business things <br />Ask questions<br />Conduct an opinion poll<br />Comment on other’s tweets to build a community<br />Retweet interesting things<br />
  28. 28. More things…<br />Monitor your name/brand/industry<br />Monitor your competition<br />Keep current on breaking news<br />Learn from the “experts” in your field<br />Become an “expert” in your field<br />Direct attention to good things<br />Show you are human <br /> (personal, but not too personal)<br />Start a conversation…<br />
  29. 29. Follow…<br />Follow people and subjects that interest you<br />Follow leaders in your field<br />Follow your competitors<br />Follow your customers <br />Follow your Suppliers<br />Follow influential people in your town/state/country<br />Follow your mentors <br />Follow interesting people.<br />Follow people who make you laugh  <br />
  30. 30. Be followed<br />Unless your Ashton Kutcher or Oprah, people are not going to flock to your Twitter page.<br />Say interesting/useful things<br />Use good keywords and #hashtags<br />Retweet things from high profile people<br />Add links to your Twitter Account on your website, email, business card, marketing pieces – everywhere you can!<br />Evangelize! Tell people about Twitter!<br />
  31. 31. Follow me on Twitter…<br /><br />Read my blog:<br />Check out my website:<br />Link with me on LinkedIN: <br /><br />
  32. 32. Thank you.<br /> Sandy Ketcham<br />The Word Pro<br /><br />(815) 556-8505<br />“Innovative Marketing for Small Business”<br />