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Social Networks For Job Search


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Social Networks For Job Search

  1. 1. Social Networks for Business: an Introduction to Linkedin Lonny J. Gulden Chief Connections Officer™
  2. 2. Linkedin - what is it? <ul><li>“ MySpace for grown-ups” </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>Way to reconnect with former classmates and colleagues without knowing email addresses </li></ul><ul><li>Job hunting tool </li></ul>
  3. 3. Linkedin - keys to success <ul><li>Complete your profile </li></ul><ul><ul><li>List ALL email addresses </li></ul></ul><ul><ul><li>List all colleges and universities attended </li></ul></ul><ul><li>Make your profile inviting </li></ul><ul><ul><li>Add a photo </li></ul></ul>
  4. 4. Linkedin - keys to success <ul><li>Your profile is your r é sum é </li></ul><ul><ul><li>List all employers by all names they have been know </li></ul></ul><ul><ul><li> Example: Investors Diversified Services </li></ul></ul><ul><ul><li> IDS Financial Services </li></ul></ul><ul><ul><li> American Express Financial Services </li></ul></ul><ul><ul><li> Ameriprise Financial Services </li></ul></ul><ul><ul><li>Printable PDF downloadable </li></ul></ul>
  5. 5. Linkedin - keys to success <ul><li>Recommendations </li></ul><ul><ul><li>Recommend former co-workers and service providers </li></ul></ul><ul><ul><li>Request recommendations from former supervisors, peers and subordinates </li></ul></ul><ul><ul><li>Request recommendations from former clients and vendors </li></ul></ul>
  6. 6. Linkedin - building your network <ul><li>Import address book </li></ul><ul><ul><li>Verify email addresses before sending </li></ul></ul><ul><li>Invite former classmates </li></ul><ul><li>Invite former co-workers </li></ul><ul><li>Open networking </li></ul>
  7. 7. Linkedin - building your network <ul><li>Joining Linkedin Groups </li></ul><ul><ul><li>College or university alumni group </li></ul></ul><ul><ul><li>Corporate groups </li></ul></ul><ul><ul><li>Networking groups (LION, </li></ul></ul><ul><ul><li>Professional groups </li></ul></ul><ul><ul><ul><li>PMI, AMA, Chamber of Commerce </li></ul></ul></ul><ul><ul><li>Start your own group </li></ul></ul>
  8. 8. Linkedin - making connections <ul><li>Advanced Search </li></ul><ul><ul><li>Identify hiring managers at target companies </li></ul></ul><ul><ul><li>Informational interviews </li></ul></ul><ul><li>Search by </li></ul><ul><ul><li>Name, Keywords, Title, Company, Industry, Groups, School, Location or any combination of the above. </li></ul></ul>
  9. 9. Linkedin - making connections <ul><li>Introductions </li></ul><ul><ul><li>Referral from intermediary </li></ul></ul><ul><li>OpenLink Network </li></ul><ul><ul><li>Direct contact bypassing intermediary </li></ul></ul><ul><li>Linkedin Jobs </li></ul><ul><ul><li>Connect an opportunity with a name </li></ul></ul>
  10. 10. Linkedin – free membership <ul><ul><li>Build and maintain a trusted professional network of up to 30K connections </li></ul></ul><ul><ul><li>Find and reconnect with colleagues and classmates without knowing email addresses </li></ul></ul><ul><ul><li>Request and provide recommendations </li></ul></ul><ul><ul><li>Request up to 5 Introductions at a time </li></ul></ul><ul><ul><li>Search, view and invite 3K other LinkedIn users </li></ul></ul>
  11. 11. <ul><ul><li>$24.95 per month, $249.50 per year </li></ul></ul><ul><ul><li>3 InMails per month, with a seven-day response guarantee - Unused InMail credits roll over each month, up to a maximum of nine </li></ul></ul><ul><ul><li>Expanded Profile views for the top 300 search results outside your network </li></ul></ul><ul><ul><li>Up to 15 Introductions at a time </li></ul></ul><ul><ul><li>Unlimited OpenLink Network membership </li></ul></ul>Linkedin – business membership
  12. 12. Linkedin - conclusions <ul><li>Linkedin can be an incredible tool for job hunting, finding consulting gigs and identifying decision makers </li></ul><ul><li>It does NOT replace face-to-face networking </li></ul>
  13. 13. Linkedin - questions <ul><li>THANK YOU! </li></ul>