How To Use Linked In To Grow Your Business


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Using LinkedIn to promote your business

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  • How To Use Linked In To Grow Your Business

    1. 1. How to Use LinkedIn to Grow your business<br />By Greg Albrecht<br />M& A Executive Search, LLC<br /><br />
    2. 2. History of LinkedIn<br /><ul><li>Founded in 2003
    3. 3. Currently has over 40 MILLON users worldwide
    4. 4. Growing exponentially- Expected to have over 100 MILLION users by 2010
    5. 5. #1 Professional Networking site in the World</li></li></ul><li>Getting Started<br /> Steps to follow on to do list:<br /><ul><li> set up your profile-sign up at
    6. 6. Add Contacts & Connections
    7. 7. Search your past jobs, schools, associations
    8. 8. Search your outlook contacts
    9. 9. Invite people you know & trust
    10. 10. Always provide value & customize your invite
    11. 11. Set a goal to have 500 contacts in 6 months</li></li></ul><li>Complete your Profile<br /> * Add all your past jobs<br /> * List all the schools you attended and degrees<br /> * Add Groups that you belong to or are associated i.e. TCHRA, FEI, CPA Society, Eden Prairie Chamber, Rotary, Fitness Clubs, Lions, etc.<br /> * Add alumni associations, UMAA, CSOM, Dominican University, St. Thomas, Harvard, etc.<br /> * List interests and Honors i.e. Mentoring, coaching, SEO, Awards<br /> * Complete like on-line resume<br /> * Request recommendations from clients, vendors, past employees<br /> *Make recommendations for trusted colleagues<br />
    12. 12. Promote your Profile<br />Change your LinkedIn address to your name i.e.<br />Put LI address on your business card<br />Put your LI address on your email signature<br />Add to your blog, resume, FB, Twitter, etc. <br />Display on your resume & part of email address<br />Make sure people know how to find you on LI<br />
    13. 13. Build your Contacts <br />Search past companies, current company, past schools, current organizations<br />Search groups for ones you belong: Alumni Associations, Business Groups, Professional Associations and search for members who also belong<br />When you meet someone ask for their business card and if you can invite them to join your network on LinkedIn<br />Join Open Networking groups: LION, OPEN Networkers, etc.<br />Upgrade your free membership to Business Pro- Business investment if in sales<br />When you get a new contact- search their contacts for people you know-invite them<br />Browse the right hand side of the new contact for other people who have viewed contact’s profile<br />Weekly check your upper right hand side of your Home Page for ‘Contacts you may know’ <br />Send “Intro requests” to people you would like to meet through your contacts <br />
    14. 14. Join Groups<br />In the search mode Click on Groups and search for professional groups to join. Hint you can join up to 50 groups<br />Set parameters for industry, function, profession & type in the advanced search mode<br />Identify Groups you want to join and search who you know in those groups- invite others to join<br />Answer questions and become subject matter expert-provide advice <br />Search for Groups by what you do, your location or what you sell or market <br />Set the settings for how often you want to receive emails <br />Set up your own groups i.e. Rotary Club of Eden Prairie, Eden Prairie Chamber of Commerce, TC Alumni Assoc of AKPsi Business Fraternity<br />
    15. 15. Business Intelligence<br />Use LI to find info on competitors’ employees<br />Check their LI profile to find out about them<br />Find out about their past jobs, education, groups, honors and awards<br />The more info you know about a competitor, the better you can position your product or service<br />Check out their recommendations and referrals <br />Learn about their workforce demographics<br />
    16. 16. Research<br />Use LinkedIn to research companies – click on company in search mode or put cursor on ‘Company Name’ to pull their profile<br />Find out number of employees, locations, size, company history, background on product or service, company officers, employee backgrounds i.e. where most likely affiliated<br />Find who in your network is connected to the company or used to work there – great source<br />
    17. 17. Network, Network, Network<br />Connect with people you know through what you do & how you are connected to others: associations, church, social clubs, athletic clubs, golf club, softball teams, music, kid’s sports, etc<br />The more people you connect with the greater your network and the more people know about you and your company<br />Update your “What are you working on” slot on your home page/profile with your objective: ‘Promoting new release of SAAS software to provide dashboard metrics to C-Level Executives”<br />Add applications : Reading Lists, Trips, Blogs, Questions/Discussions- update weekly or monthly<br />Use ‘Working on’ slot to update seminars you are attending, presentations you are making, conferences, and events <br />
    18. 18. Treat People Well<br />“you may never know how important you may be to someone you meet, someone you may never dream of, for you leave a part of your self with every body you meet” Mr. Rodgers<br />‘Use perpetual diplomacy with everybody you encounter for you never know when your paths may cross again’ Mark Sathe<br />
    19. 19. Facebook<br />Background Info:<br />Over 50 million users<br />Fastest Growing – 35 to 55 age group<br />Top Social networking site for friends<br />