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LinkedIn for Beginners

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Linked in guide_digital

  1. 1. Best Practices To Maximize Linkedin Nancy Freeman-Roche Darrel Druckman 2010 Carl Gessman-Tom Wiebrecht 2011
  2. 2. Why use LinkedIn? <ul><li>Business and Career Focused Social Network </li></ul><ul><ul><li>Effective “tool” for job seekers, career changers, employers and recruiters </li></ul></ul><ul><ul><li>Builds your professional profile and personal brand </li></ul></ul><ul><ul><li>More than 65,000,000 (120 Million Members as of 10/31/11 + and growing) </li></ul></ul><ul><ul><li>New imperative to present your professional skills as attractively as possible </li></ul></ul><ul><li>Make Yourself Searchable </li></ul><ul><ul><li>Build and promote your expertise </li></ul></ul><ul><ul><li>Google indexes LinkedIn profiles </li></ul></ul><ul><ul><li>Provides a Personal URL link </li></ul></ul>
  3. 3. Other Advantages of LinkedIn <ul><li>Hiring Managers and Recruiters </li></ul><ul><ul><li>Companies often look at Linkedin first when going beyond a resume </li></ul></ul><ul><ul><li>Employers, HR staff and recruiters Google a job seeker by name, your Linkedin profile will appear in the results (Cost and more effective) </li></ul></ul><ul><li>Used as part of daily business routine </li></ul><ul><ul><li>Connect for industry advice </li></ul></ul><ul><ul><li>Sales connections </li></ul></ul><ul><ul><li>Build professional networks </li></ul></ul>
  4. 4. Still More Advantages <ul><li>Access and introduction to the “hidden job” market </li></ul><ul><ul><li>More than 80% of all jobs found via networking </li></ul></ul><ul><li>Take cold contacts to warm </li></ul><ul><ul><li>2 nd Level connections to 1 st level (3 rd to 2 nd ) </li></ul></ul><ul><ul><li>Build your 3 rd Level - 3 degrees of separation </li></ul></ul><ul><li>Overcome fears of (on-line) networking </li></ul><ul><ul><li>You’re reaching peers who want to be connected </li></ul></ul><ul><ul><li>LinkedIn 101 Webinar: Wednesdays 1 PM </li></ul></ul><ul><ul><li>New User Guides </li></ul></ul>
  5. 5. Conducting A Job Search / Career Change <ul><li>Use the Companies Tab </li></ul><ul><ul><li>Type in Company Name or Keyword </li></ul></ul><ul><ul><li>Shows employee listing also identifying anyone in your network who works there / used to work there / is connected to someone who does work there </li></ul></ul><ul><li>Current employees / Promotions or Changes / New Hires / Recent Departures </li></ul><ul><li>Understand the dynamics of your market </li></ul><ul><ul><li>Where your peers are working? </li></ul></ul><ul><ul><li>Where people at a company came from? </li></ul></ul><ul><ul><li>Where people from a company go next? </li></ul></ul><ul><ul><li>Is a company hiring – When and how often? </li></ul></ul><ul><li>Target Companies </li></ul><ul><ul><li>By industry, geography, company website, job postings </li></ul></ul><ul><ul><li>Join associated groups </li></ul></ul><ul><li>Reach the Hiring Manager - Look for 2nd & 3 rd degree connections </li></ul><ul><li>Prepare for interviews - Research companies and people </li></ul><ul><li>Join Groups </li></ul>
  6. 6. Conducting A Discreet Job Search <ul><li>Make your status visible only to your connections </li></ul><ul><li>Don’t add anything on your search in “What are you working on” section </li></ul><ul><li>Adjust your contact settings to set what opportunities you are open to receiving </li></ul><ul><li>Hide your connections list </li></ul><ul><li>Set profile status / update notification is turned off </li></ul><ul><li>Don’t display group logos </li></ul>
  7. 7. LinkedIn Home Page
  8. 8. Profile Page Tabs / Drop Downs <ul><li>Profile </li></ul><ul><ul><li>Edit - Can also be edited under settings tab </li></ul></ul><ul><ul><li>View </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><li>Post an update – what are you working on? </li></ul><ul><li>Contacts </li></ul><ul><ul><li>My Contacts </li></ul></ul><ul><ul><li>Imported </li></ul></ul><ul><ul><li>Network Statistics </li></ul></ul><ul><ul><li>Add Contacts </li></ul></ul><ul><li>Groups Over 500,000 groups </li></ul><ul><ul><li>My Groups </li></ul></ul><ul><ul><li>Following </li></ul></ul><ul><ul><li>Groups Directory </li></ul></ul><ul><ul><li>Create A Group </li></ul></ul><ul><li>Jobs </li></ul><ul><ul><li>Find Jobs </li></ul></ul><ul><ul><li>Advance Search </li></ul></ul><ul><li>Inbox </li></ul><ul><ul><li>View Received Messages </li></ul></ul><ul><ul><li>Sent Messages </li></ul></ul><ul><ul><li>Archived Messages </li></ul></ul><ul><ul><li>Compose Message </li></ul></ul>
  9. 9. Profile – Edit fields by going to Edit Profile drop down screen <ul><li>Professional Headline - </li></ul><ul><li>Photo </li></ul><ul><li>Post An Update – what are your working on? </li></ul><ul><li>Public Profile - Personal URL </li></ul><ul><li>Recommendations </li></ul><ul><li>Member visibility </li></ul><ul><li>Twitter settings </li></ul><ul><li>Connections </li></ul><ul><li>Websites </li></ul><ul><li>Your Public Profile URL </li></ul><ul><li>Summary </li></ul><ul><li>Education </li></ul><ul><li>Applications – slide share, blog link, etc </li></ul><ul><li>Choose privacy settings </li></ul><ul><li>Save a PDF copy </li></ul>
  10. 10. Adjust Settings <ul><li>Personal Information </li></ul><ul><ul><li>Name, Location / Email Address / Password / </li></ul></ul><ul><li>Privacy </li></ul><ul><ul><li>Research Surveys </li></ul></ul><ul><ul><li>Connections Browse </li></ul></ul><ul><ul><li>Profile Views </li></ul></ul><ul><ul><li>Viewing Profile Photos </li></ul></ul><ul><ul><li>Profile & Status Updates </li></ul></ul><ul><li>My Network </li></ul><ul><li>Email Notifications </li></ul><ul><ul><li>Contact Settings / Receiving / Invitations </li></ul></ul><ul><li>Home Page Settings </li></ul><ul><ul><li>Manage Updates by connections / by type </li></ul></ul><ul><li>RSS </li></ul><ul><li>Groups </li></ul><ul><ul><li>Invitation Filtering / Order & Display </li></ul></ul>
  11. 11. Criteria for 100% Complete Profile <ul><li>Current Position </li></ul><ul><li>Profile Summary </li></ul><ul><li>3 or more recommendations </li></ul><ul><li>2 prior positions </li></ul><ul><li>Profile Photo </li></ul><ul><li>Education </li></ul><ul><li>Specialties </li></ul>
  12. 12. Profile Page
  13. 13. Contacts Page
  14. 14. Adding Contacts Contacts -> Add Connections People not in LinkedIn
  15. 15. Groups Page
  16. 16. Signing up for Groups Groups -> Group Directory -> Select your group(s)
  17. 17. Start a Discussion My groups -> Start a discussion -> Discussions
  18. 18. JOB Search
  19. 19. Post a Job Groups -> Jobs -> Post a job
  20. 20. Inbox
  21. 21. Find a Company
  22. 22. Linked In: Caution !!! <ul><li>LinkedIn doesn’t replace face-to-face networking </li></ul><ul><ul><li>It’s a step towards meaningful dialog </li></ul></ul><ul><li>Be aware of “netiquette” </li></ul><ul><ul><li>Request 1 st degree contacts to introduce you </li></ul></ul><ul><ul><li>If in doubt, review Netmanners.com </li></ul></ul><ul><li>Manage your online profile </li></ul><ul><ul><li>Don’t post anything you don’t want potential employers to see! </li></ul></ul><ul><ul><li>“ Google” your name and clean up digital dirt as necessary </li></ul></ul>

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