Here are our guideline/suggestions for updating your LinkedIn profile settings appropriately. We update this document as new settings become available.
Establishing a Strong Personal Brand on LinkedInBrenda Meller
Establishing a Strong Personal Brand on LinkedIn, presented to an undergraduate class at University of Michigan Ann Arbor. INTLSTD 170 - International Studies Special Topics, "Network Your Way to an International Internship and Career."
Establishing a Strong Personal Brand on LinkedInBrenda Meller
Establishing a Strong Personal Brand on LinkedIn, presented to an undergraduate class at University of Michigan Ann Arbor. INTLSTD 170 - International Studies Special Topics, "Network Your Way to an International Internship and Career."
Learn how to:
Create profiles that will catch the attention and interest of recruiters and employers.
Learn how to use applications and group discussions to gain credibility in your industry
Learn our to grow and manage your network
15 ways to make your LinkedIn profile generate more trafficAndrew J. Friedman
Everyone wants their LinkedIn profile to generate as much traffic as possible. But what are the best ways to do so? These 15 suggestions will help you answer that question.
How to create a linked in company profileBill Layton
Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!
If you want your emails to get opened, you've got to create scenarios that fosters subscriber interaction with certain tools at your disposal. Those tools are your from lines, your subject lines, snippets and preview panes - Professionally, Legally, And Ethically.
This extremely useful email marketing guide from Aweber will be BIG income booster for the success of all your email marketing campaigns. Period.
Learn how to:
Create profiles that will catch the attention and interest of recruiters and employers.
Learn how to use applications and group discussions to gain credibility in your industry
Learn our to grow and manage your network
15 ways to make your LinkedIn profile generate more trafficAndrew J. Friedman
Everyone wants their LinkedIn profile to generate as much traffic as possible. But what are the best ways to do so? These 15 suggestions will help you answer that question.
How to create a linked in company profileBill Layton
Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!
If you want your emails to get opened, you've got to create scenarios that fosters subscriber interaction with certain tools at your disposal. Those tools are your from lines, your subject lines, snippets and preview panes - Professionally, Legally, And Ethically.
This extremely useful email marketing guide from Aweber will be BIG income booster for the success of all your email marketing campaigns. Period.
This is the LinkedIn curriculum I took the initiative and completely rewrote, which has been rolled out statewide in Utah. You will learn how to navigate LinkedIn, build a strong and persuasive profile, and connect with other members.
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
How to Build a Powerful LinkedIn ProfileAlleli Aspili
Learn how to build a powerful and professional LinkedIn profile through this presentation made by Alleli Aspili, a Strategic Solutions Specialist in Infinit Outsourcing, Inc. (Infinit-O).
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
In this training, we will cover:
What is Twitter?
When should you use Twitter?
Setting up your Twitter Profile & Settings
Twitter overview: Following, Hashtags, Mentions, & Direct Messages
Here's an overview of Facebook. This training includes:
-What is Facebook
-Setting up your profile & settings
-Search, Groups, Pages/Places, & Friends
-Setting up & managing your page
Presentation from 2013 Contingency Planners of Ohio Conference, October. We cover social media statistics and usage in enterprises and some examples of enterprises using social media successfully. We discuss challenges businesses face using social media along with regulations and compliance information.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
LinkedIn Profile Suggestions
1. LINKEDIN PROFILE GUIDELINES
With all the changes we have seen lately, it's important to stay on top of your settings in LinkedIn. Please make the necessary changes to your LinkedIn Profiles with
the below suggested info. Holly will be working with each of you to assist in making your LinkedIn Profile perfect!
Profile Settings: Go to your photo image in the top right corner and drop down to “privacy & settings”. The first section to come up is “profile” and you will go
through the “privacy controls”
• Click on “Turn on/off your activity broadcasts” and make sure you do NOT have it checked or everyone will get an update every time you make changes to
your LinkedIn profile.
• Click on “What others see when you’ve viewed their profile” and check the right box for you. I suggest “you will be totally anonymous” or people will see
you were looking at them but if you have a free account, then you will not be able to see who is looking at you. There is a little work around for this if you are
a free account user- message me and I’ll share it with you!
• “Turn on/off How You Rank”: I suggest you turn this option off. It will automatically be checked if you don’t turn it off.
• Click on “Select who can see your activity feed” and pick the best option for you. I want “everyone” which includes my network and non-network of
connections to see my status updates. But this area also includes when you follow a company and get connected to people so think about this before you pick
the option.
• Click on “Change your profile photo & visibility”, make sure you have “Everyone” checked and a photo attached.
Profile: Go to top section where it says, “profile” and drop it down to “edit profile”
• Click on Edit next to your name
• First Name: First Name Here, Last Name: Last Name Here, Display Name: Pick full name
• Headline (Professional “Headline”): This is the area to showcase who you are. It comes up with your pic in any search results you are in so it’s a
quick picture of who you are. The default headline shows your current job title, but you can really use this headline to make yourself stand out! This
is where you will be marketing yourself and drawing people to open your profile.
§ Tips for a great Headline: Use Keywords or list what you are a subject matter expert in and consider listing who you work for and/or what
they do and/or for what client/company, audience or project. Example: “Social Media Expert driving successful campaigns & creating social
strategies for businesses”
• Location & Industry: Make sure to use the broader city and industry as some search for people using these criteria.
• Zip Code: You can use your exact zip code, but make sure the city is listed as the broader option to help you come up in searches people do with
geographical interest.
• Industry: Pick the broadest area you can so you come up in search results best. But if you are really specific and they offer that industry then you can
use that. Just be aware, you may want to revisit this based on your analytics of people hitting your profile.
• Badges: You will be clicked on none if you do not have a premium account
• Open Link: Click here to include yourself in OpenLink. This is only an option for a paid account.
Summary: Go back to “profile” and drop to “edit profile” and now scroll down to “Summary” and click “edit”
• List a minimum of 3 bullets that describe your expertise you want to showcase.
Example: Sales Executive with extensive experience in manufacturing.
I sometimes consider adding a line at the end of the summary section that says something like, “Email me for more information at EMAIL HERE”. LinkedIn
would not want you to publish your email address like this, but many do to avoid people having to spend money to message you.
Experience: Go back to “profile” and drop to “edit profile” and now scroll down to “Experience” and click “edit” under your current position (next to title). Do the
same for each position you have listed.
Position 1: List Company Name (make sure to list the website so it attaches to the right company- it will drop down an image of the company page for you to
see. If you do not see that and you know there is a page, then go to the page and make sure you get the name listed the same way so it comes up); Note: make
sure you are following your current or past companies.
2. Title: List your title here
Location: List your location here- work city
Time Period: Click I currently work here and enter the month and year you started
Description: List a general overview of the company and then list a sentence or two of your role specifically.
Adding File/Link: This is a new feature to add a link or file within a specific position. You will see this icon next to the edit option by the company name
. Drop it down and add file or upload link. I use this for product brochures of the company / products, articles or interviews while at that company.
Additional Information: Scroll down to the bottom of the profile (right before your groups) and click “edit” next to “Additional Information”.
• Interests: List key words relevant to recruiting and/or areas of interest like “fishing”
• Personal Details: You may have to fill in this area, but you should make it private by clicking on the lock option next to the info. I do not think your LinkedIn
network should know if you are married or not so I do not include this. I do like to show my b-day month and day because it allows me to get b-day wishes
(I’m such a little kid still). But I never include my year.
• Advice for Contacting YOUR NAME: This area comes up for your connections to see, but it’s more important for the ones who are not connected. When
someone goes to send you a message, InMail or Introduction, a window will come with what you put in there. So I use, “I'm an open book- would love to
network with new people!! Email me at holly@expandsocially.com.”
• Honors and Awards: List any honors you have received. This can be left blank if you do not have anything relevant to add.
• Organizations: List any organizations or associations you are a member of and/or work with. Some of these may be redundant for you depending on what you
put in your experience area, but the more the better is my motto in this section. Example: Board Member of Homeless in Columbus.
Contact Info: This is in the top section of your profile. Click “Edit Contact Info” to update your info.
• Email: Make sure your primary email on your account is the email address you want your connections to have. They can see that email only and will have the
ability to export your info as well as their other connections into a spreadsheet for their phones/outlook/database, etc. FYI Tip: Leave your past company
email addresses attached to your profile so people can connect with you still. Once you remove it you can’t get it back if you do not work there anymore.
• Phone: I choose to list my mobile/work phone, as I like to have that offered to my connections. The advantage to this is it comes up in the LinkedIn mobile
app so someone can call me from there and/or download my info.
• Twitter: Click edit to add or change your twitter profile. Add twitter account (you can have more than one listed if you want but you will need the password to
add it). Click “display your twitter account on your LinkedIn profile”. I do not check the “Share only tweets that contact #in….”. Check the “Tweet Display”
box to show rich link display.
• Websites: This section is visible to everyone- not just your connections. You can list 3 websites on your profile. It’s best to list the website with the name of
what it is instead of choosing their named options. To do so, follow these steps…..
1st
: Click other and then enter the company name and list url
Public Profile: This area is changeable in a few places. One of them is by clicking on edit option next to the URL of your profile under your photo.
• Once you click the edit option you will be looking at your Public Profile page. Click “Make my public profile visible to everyone” and include all or most
items (Basics, Picture, Headline, Summary & Specialties, Current Positions and Show details, Skills, Additional information to include Websites, Interests,
Groups, Honors and Awards and Interested In).
• Then click on “Customize your public profile URL” and pick a URL that is available (i.e.: http://www.linkedin/in/hollysolomon)
Skills & Expertise:
• This is a newer feature of LinkedIn and can allow you to become seen as an expert in a given skill set if you receive endorsements from your connections. So
choose skills you want to be known for and try to use skills that are already populated.
3. • Note you can choose what endorsements and from whom you want to display on your profile. You can only have up to 50 skills listed. Only 1st
level
connections can endorse you. Some endorsements can be with skills you didn’t list. You will get a screen when you go into your profile at the top asking you
to approve or reject those new skills people gave you.
Education:
• List your dates & degree if relevant. No need to include major or minor or High School unless it’s relevant. There is a new “Alumni” section that allows you
to get connected to people from the same year/school.
Public Profile:
• Click “Make my public profile visible to everyone” and include all or most items (Basics, Picture, Headline, Summary & Specialties, Current Positions and
Show details, Skills, Additional information to include Websites, Interests, Groups, Honors and Awards and Interested In).
• Make sure your public profile URL is listed as your name (i.e.: http://www.linkedin/in/hollysolomon)
Communications Settings:
• Email Frequency, Push Notifications: These are personal choices- sorry I can’t help you here!
• Types of Messages You are Willing to Receive: I suggest you keep yourself open per my example below
• Who Can Send Your Invitations: I suggest you keep this open as well
• Turn On/Off Invitations to Participate in Research & Partner InMail: These default to on (new setting). I’m sure you will want to turn them off.
Groups, Companies & Applications:
• Frequency of group digest emails: Go through all of your groups in this one area to change how often you get group emails. This can help you from getting
too many emails in a day/week. Just make sure you are going to the groups regularly if you are not getting these digests.
• Turn On/Off Group Invitations: I suggest you be open to receiving group invitations.
• Notifications When Joining Groups: This is a new setting and is great that you can now turn this off. If you do not want everyone that you are connected to to
see an update each time you join a group, then turn off.
• Applications: This area is no longer supported on LinkedIn so not sure why they still have this setting listed.
http://help.linkedin.com/app/answers/detail/a_id/34324/
• Data Sharing/Privacy Controls: I don’t like this area but have found that I have to leave the two options checked so my social media apps (Hootsuite) work
with my account. They default with being turned on. I have turned them off but have had to check them again to make things work with my apps.
• Other tips: Inside each group you can change/manage your settings a bit further. The location of the settings option has changed to under the “i” within the
group on the top right corner. Once you click on the “i” you will then have “your settings” come up.
4. • Display the group logo on your profile (if relevant)
• Select the right email you want used for that specific group- note that the members of the group can send you messages and it will go to the email
you choose.
• Do not check the “Send me an email for each new discussion” or “Send me a digest of all activity in this group” unless you want emails all the time.
Out of my 50 groups, I get about 10 weekly or daily digests of groups I must stay on top of (and specifically ones I manage).
• By default you are checking boxes to “Allow the group manager to send me an email” and “Allow members of this group to send me messages via
LinkedIn”. I like both of these and hope people leave these checked so I can message them and invite them before becoming a connection (way to
message/invite without InMails).
• You can also leave the group with the option on the bottom right of the settings area within the group.
• For Groups you can follow up to 50 groups. You can use different email addresses in your profile for each group as they pertain.
Companies:
• View Companies You Are Following: Make sure you are following at a minimum your company and any other companies (current clients, prospect clients,
and companies you are targeting to get information from). Note that your network and possible everyone depending on your settings can see what companies
you are following. To unfollow you can go to the company page and click Unfollow. LinkedIn is no longer sharing setting options to email specific types of
company updates.