This document discusses how Likemastr helps brands leverage the marketing potential of social networks beyond just Facebook pages. It highlights how Likemastr allows brands to publish directly to people who have liked various social objects (webpages, videos, articles, etc.). This provides benefits like easier audience segmentation, scheduling posts, analytics on post performance, and moderating reactions. The document concludes by noting that both content publishers and large brands can benefit from Likemastr's tools to improve their social media marketing.

1. Like me tender, like me true

2. Sociabliz
We help brands leverage the marketing
potential of social networks

3. Sociabliz
We help brands leverage the marketing
potential of social networks
and we’re experienced on the field
+2 years

4. Sociabliz
We help brands leverage the marketing
potential of social networks, particularly
Facebook

5. Sociabliz
We help BIG brands leverage the marketing
potential of social networks

6. Brands do all sort of
things on Facebook
StoryTelling Branding
Ambassador spotting Viralizing
Dialoguing Customer support
Selling Fidelity managing

7. But one thing is key
Audience

8. But one thing is key
Audience
Number ? Quality ? Growth ?

9. For long, it’s all been about
the Facebook Page
One like to rule them all
How many Kfans do you have ?

10. But there are some
downsides to it
Weak segmentation
Narrow reach (2 to 3 posts a day max)

11. Thanks Facebook for
Social Objects

12. Thanks Facebook for
Social Objects
Any url can be liked

13. Thanks Facebook for
Social Objects
Millions of like buttons have been set up on the Internet

14. Thanks Facebook for
Social Objects
Most important, Social Objects can talk like Fan Pages

15. To be crystal clear
Bob likes a webpage (video, article, product. etc)
Bob’s Friends see that in their newsfeed
This webpage can publish in Bob’s newsfeed
Only Bob (and other likers of this webpage)
sees the publication.They’re like “fans” of this Webpage

16. Many brands can go way
beyond their Facebook Page

17. Many brands can go way
beyond their Facebook Page
Catalog Brands

18. Many brands can go way
beyond their Facebook Page
Media Brands

19. Post segmentation
can adress its fans generally but does
not know which kind of movies each of them like
Now can prefer to publish to all likers
of Comedies on IMDb that the trailer for a great
new funny movie is out !

20. Great then !
Except that...

21. There is no single interface

22. Only a link, from and for each like button

23. Yes, that means a lot of work to publish
something to people who liked
hundreds of Geek Movies on Imdb.com

24. You can now publish to all your likers

25. Easy setup
Likemastr’s wizard guides you through
every mandatory steps for like publishing

26. Likes self discovery
As soon as a like is clicked on your website,
this like is registered in your LikeMastr’s dashboard

27. Now you’re talking...

28. Now you’re talking...
With anyone who ever liked your Social Objects

29. Format
You have a richer control
over the look of your posts

30. Schedule
You may want to plan publications for
when you’re doing something else (we do)
Now, you can.

31. Don’t be rude
Facebook sets best practices :
“ When publishing, use only the 'voice' of the object. For
example, if users are liking an actor in a TV show, that
actor should publish stories about themselves, not
general information on the show, or the TV network. “

32. Be relevant
LikeMastr allows you to easily set custom tags
on every of your likes and to post to a tag specifically
Shoes Converse Blue

33. Track your efficiency
Get precise reactions, clicks analytics on your
publications, and tag your publications to compare
0,20
0,15
0,10
0,05
0
Jokes Questions Commercial
Likes Comments

34. Moderate reactions
It is useful to know how likers react to your
publications and to be warned if something
goes nasty

35. Know your active fans
Get rankings of the most reactive fans on
any like-tag and/or post-tag

36. Pages and Places
Did we mention that what LikeMastr allows for
likes, is also valid for traditionnal Pages
and multiple Places ?
Don’t get me started on this

37. Who’s interested in
LikeMastr ?
Content publishers
Catolog owners
Community managers
Which makes a lot of people
from Solo Bloggers to International Brands

38. Schedule
Some of our customers already use it
Suscribe now for your invite : www.likemastr.com
Public release: February 2011

39. Sociabliz can help you too
Social Objects Strategy
Custom Implementation
Social Objects Community Management
Social Marketing Strategy
Facebook Marketing Tools

40. Facebook.com/Sociabliz
Thank you !
And now the demo...