Facebook: Using The World's
Largest Website To Get
People To Yours

Nicole Ouellette
Breaking Even Communications
nicole@b...
From The Onion
Who Am I?
●
●

Nicole Ouellette, 'The Facebook Girl'
Enthusiastic social media user (regular
person)

●

Blogger/website o...
I am from here....
Why Are We Talking About
Facebook
●

126 billion users, 128 million users in US

●

50 million Facebook business pages

●
...
People don't have to leave
Facebook to search anymore.
Facebook
●

Person (Add Friend)


5,000 friends



Mutually agreed upon connection



No stats



Not indexed*



Pri...
Facebook
●

Business (Like)


Unlimited likers (not reciprocal)



Statistics



Apps



Indexed



All public
Facebook
●

Group (Join)- Hybrid between business
and personal


5,000 limit



Can automatically add people



Some fu...
Facebook For Business
●

Setting your username (branding)

●

Using apps (functionality)

●

Using images (new timeline)

...
Setting your username
(branding)
●

Go to Facebook.com/username
Using Apps
Some favorite functionality for Facebook
pages include:
●

Twitter

●

Pinterest

●

NetworkedBlogs

●

Mailchi...
Facebook 'Above The Fold'
How To Install An App
●

Find the app and select the page you want
to install it on (you will need to do this as
your pers...
Using Images
●

●

●

Links can go in
captions (Captions can
be edited)
No calls to action or
URLs in cover image.
Latest ...
Featured Likes
●

To showcase the business pages you like
best.
Tagging Other Business Pages
Facebook Insights
More Facebook Insights
More Facebook Insights
Reviews More Prominent
Getting More 'Likes'
●

●

●

Facebook icon in your email newsletter
and your website (more on website later)
Linking Face...
The Viral 'Thank You'
●

●

●

●

It doesn't have to
be polished.
It's easier if it's
positive and well
timed.
Nothing is
...
What Do People Share
●

People like photos or links w/thumbnails.

●

People interact with pages that share often.
Are You You Or Your
Business?
●

Look in the upper right corner!
Paying Facebook
●

Ads (Facebook.com/ads)



$1+/click (or $0.10+ per 1000 impressions)



Can select exact group


●
...
Paying Facebook
Things People Can Do On
Facebook (That Other People
Can See)
●
●

'Like' your business page.
Post a status update and tag/...
Liking Your Business Page
●

What's seen when you like a business page:
Liking A Business Page
●

What gets recorded in history:
Liking A Business Page
●

And history is now searchable:
Tagging A Status Update
●

It posts to your wall as well as theirs:
Sharing Your Post
●

●

How to 'share'
someone's post:

Having people
'share' your post
on Facebook
means it'll look like
...
People interact with your
brand on Facebook. Let's use
that Facebook connectivity on
your website!
Facebook and Joomla
●

Facebook icon (links to your Facebook
page)

●

Facebook 'like' button on articles.

●

Facebook lo...
Facebook Icon
Facebook Like Button In Article
What Happens With The Like
Button
Facebook Login
Facebook Commenting
Facebook Like Box
Facebook Photos Displaying
In Joomla
Sending Traffic To Your
Website
●

Networked Blogs

●

Redirect App

●

Add link to photo caption, video, event,
etc.

●

...
Networked Blogs
Redirect App
Add Links Where Possible
Optimize Your About Page
Open Graph Markup
●

●

●

Ex: Facebook
open graph for K2
Like microdata
and Google+
More deep
integration
between your si...
Open Graph
●

Not only will you be able to see
information go by in your newsfeed but it'll
be highly searchable.
Open Graph
●

Social will be more important in search.
What's Next?
●

●

●

●

Facebook will use more images (like now
you can add images to comments)
More types of ads and mor...
●

Mashable.com

●

AllFacebook.com

●

Blog.Facebook.com

●

FastCompany.com

●

BusinessInsider.com

●

BreakingEvenInc....
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Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours

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Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours

  1. 1. Facebook: Using The World's Largest Website To Get People To Yours Nicole Ouellette Breaking Even Communications nicole@breakingeveninc.com
  2. 2. From The Onion
  3. 3. Who Am I? ● ● Nicole Ouellette, 'The Facebook Girl' Enthusiastic social media user (regular person) ● Blogger/website owner (business owner) ● Website marketer (web developer) Three perspectives on Facebook, all important!
  4. 4. I am from here....
  5. 5. Why Are We Talking About Facebook ● 126 billion users, 128 million users in US ● 50 million Facebook business pages ● ● The first thing 70% of people do when they get on a computer 25% of people have been dumped via Facebook ● 350 million people suffer from FAD ● #2 website online (after Google.com) ● People are talking on Facebook... be part of the discussion.
  6. 6. People don't have to leave Facebook to search anymore.
  7. 7. Facebook ● Person (Add Friend)  5,000 friends  Mutually agreed upon connection  No stats  Not indexed*  Private, public, or mix
  8. 8. Facebook ● Business (Like)  Unlimited likers (not reciprocal)  Statistics  Apps  Indexed  All public
  9. 9. Facebook ● Group (Join)- Hybrid between business and personal  5,000 limit  Can automatically add people  Some functionality (ex: Docs)  Public, private, or mix
  10. 10. Facebook For Business ● Setting your username (branding) ● Using apps (functionality) ● Using images (new timeline) ● Featured likes (other business pages) ● Tagging (other business pages) ● Insights (analytics) ● Reviews (they existed before but now more prominent)
  11. 11. Setting your username (branding) ● Go to Facebook.com/username
  12. 12. Using Apps Some favorite functionality for Facebook pages include: ● Twitter ● Pinterest ● NetworkedBlogs ● Mailchimp ● Shortstack (Contests)
  13. 13. Facebook 'Above The Fold'
  14. 14. How To Install An App ● Find the app and select the page you want to install it on (you will need to do this as your personal self). ● Customize app with the information it needs. ● Customize the display on your page.
  15. 15. Using Images ● ● ● Links can go in captions (Captions can be edited) No calls to action or URLs in cover image. Latest Image upload app can't be moved.
  16. 16. Featured Likes ● To showcase the business pages you like best.
  17. 17. Tagging Other Business Pages
  18. 18. Facebook Insights
  19. 19. More Facebook Insights
  20. 20. More Facebook Insights
  21. 21. Reviews More Prominent
  22. 22. Getting More 'Likes' ● ● ● Facebook icon in your email newsletter and your website (more on website later) Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc) Facebook custom link in your email signature ● Invite your friends ● Paying for ads (we'll get to that later) ● Create something people will share (photos)
  23. 23. The Viral 'Thank You' ● ● ● ● It doesn't have to be polished. It's easier if it's positive and well timed. Nothing is guaranteed Photos do better then other kinds of posts.
  24. 24. What Do People Share ● People like photos or links w/thumbnails. ● People interact with pages that share often.
  25. 25. Are You You Or Your Business? ● Look in the upper right corner!
  26. 26. Paying Facebook ● Ads (Facebook.com/ads)   $1+/click (or $0.10+ per 1000 impressions)  Can select exact group  ● Sponsored Story, Generic, Promoted Page Posts Appear in Newsfeed and in sidebar Promoted Posts  Less expensive  Promote to your fans and their friends  Appear in Newsfeed
  27. 27. Paying Facebook
  28. 28. Things People Can Do On Facebook (That Other People Can See) ● ● 'Like' your business page. Post a status update and tag/check into your business. ● Share your status update. ● Use an app.
  29. 29. Liking Your Business Page ● What's seen when you like a business page:
  30. 30. Liking A Business Page ● What gets recorded in history:
  31. 31. Liking A Business Page ● And history is now searchable:
  32. 32. Tagging A Status Update ● It posts to your wall as well as theirs:
  33. 33. Sharing Your Post ● ● How to 'share' someone's post: Having people 'share' your post on Facebook means it'll look like this in their newsfeed:
  34. 34. People interact with your brand on Facebook. Let's use that Facebook connectivity on your website!
  35. 35. Facebook and Joomla ● Facebook icon (links to your Facebook page) ● Facebook 'like' button on articles. ● Facebook login. ● Facebook commenting (Ex: Disqus) ● Facebook display content  Likers  Photos  Status updates
  36. 36. Facebook Icon
  37. 37. Facebook Like Button In Article
  38. 38. What Happens With The Like Button
  39. 39. Facebook Login
  40. 40. Facebook Commenting
  41. 41. Facebook Like Box
  42. 42. Facebook Photos Displaying In Joomla
  43. 43. Sending Traffic To Your Website ● Networked Blogs ● Redirect App ● Add link to photo caption, video, event, etc. ● Optimizing your 'About' page ● Open Graph markup
  44. 44. Networked Blogs
  45. 45. Redirect App
  46. 46. Add Links Where Possible
  47. 47. Optimize Your About Page
  48. 48. Open Graph Markup ● ● ● Ex: Facebook open graph for K2 Like microdata and Google+ More deep integration between your site and Facebook.
  49. 49. Open Graph ● Not only will you be able to see information go by in your newsfeed but it'll be highly searchable.
  50. 50. Open Graph ● Social will be more important in search.
  51. 51. What's Next? ● ● ● ● Facebook will use more images (like now you can add images to comments) More types of ads and more integrated ads (integration with Shutterstock) Mobile platform needs more development (Ex: Can't change your profile picture on mobile app at the moment) More JED extensions for Facebook integration.
  52. 52. ● Mashable.com ● AllFacebook.com ● Blog.Facebook.com ● FastCompany.com ● BusinessInsider.com ● BreakingEvenInc.com ● http://expandedramblings.com/index.php/b y-the-numbers-17-amazing-facebookstats/

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