Who Am I?
Nicole Ouellette, 'The Facebook Girl'
Enthusiastic social media user (regular
Blogger/website owner (business owner)
Website marketer (web developer)
Three perspectives on Facebook, all
Why Are We Talking About
126 billion users, 128 million users in US
50 million Facebook business pages
The first thing 70% of people do when
they get on a computer
25% of people have been dumped via
350 million people suffer from FAD
#2 website online (after Google.com)
People are talking on Facebook... be part
of the discussion.
People don't have to leave
Facebook to search anymore.
Person (Add Friend)
Mutually agreed upon connection
Private, public, or mix
Unlimited likers (not reciprocal)
Group (Join)- Hybrid between business
Can automatically add people
Some functionality (ex: Docs)
Public, private, or mix
Facebook For Business
Setting your username (branding)
Using apps (functionality)
Using images (new timeline)
Featured likes (other business pages)
Tagging (other business pages)
Reviews (they existed before but now
Setting your username
Go to Facebook.com/username
Some favorite functionality for Facebook
How To Install An App
Find the app and select the page you want
to install it on (you will need to do this as
your personal self).
Customize app with the information it needs.
Customize the display on your page.
Links can go in
captions (Captions can
No calls to action or
URLs in cover image.
Latest Image upload
app can't be moved.
To showcase the business pages you like
Getting More 'Likes'
Facebook icon in your email newsletter
and your website (more on website later)
Linking Facebook to your other social
networks (Twitter, LinkedIn, Google+, etc)
Facebook custom link in your email
Invite your friends
Paying for ads (we'll get to that later)
Create something people will share
The Viral 'Thank You'
It doesn't have to
It's easier if it's
positive and well
Photos do better
then other kinds of
What Do People Share
People like photos or links w/thumbnails.
People interact with pages that share often.
Are You You Or Your
Look in the upper right corner!
$1+/click (or $0.10+ per 1000 impressions)
Can select exact group
Sponsored Story, Generic, Promoted Page
Appear in Newsfeed and in sidebar
Promote to your fans and their friends
Appear in Newsfeed
Open Graph Markup
open graph for K2
between your site
Not only will you be able to see
information go by in your newsfeed but it'll
be highly searchable.
Social will be more important in search.
Facebook will use more images (like now
you can add images to comments)
More types of ads and more integrated
ads (integration with Shutterstock)
Mobile platform needs more development
(Ex: Can't change your profile picture on
mobile app at the moment)
More JED extensions for Facebook