A simple easy to use guide on how to use Social Media for your Photography Business. by Social Media Strategist and Trainer Fred Felton.

1. @fredfelton
Tweet About The Talk Using The Hashtag #SonyPhotoTalk
SOCIAL MEDIA
FOR PHOTOGRAPHERS

2. Welcome Everyone
 My Name is Fred Felton
 I am a Social Media Strategist and Speaker at
Falconscove – A Digital Media Agency
 We do talks workshops and training on social
media and we manage various brands using
social media
 I am also a photographer
 You can follow me on Twitter @fredfelton
 How many of you are on Twitter or Facebook?

3. Aim High

4. What Is Social Media?
 Would you agree that Social Media is
something new?
 Yes?
 Has it been around for ages?
 Sitting around the fire
 Radio Shows – Squad Cars
 Tv Shows – Lost
 Cellphones today

5. Big Social Media Networks
 Twitter
 Facebook
 Instagram
 Youtube
 Linkedin
 Google +
 Pinterest
 FourSquare
 BBM
 A Blog – blogger, tumblr, wordpress

6. So Many Choices

7. Twitter
 A micro-blog messaging site
 You have 140 characters to Tweet
 Has well over 500 million users
 2012 Superbowl – 10 000 tweets per second
 That’s a lot of potential buyers for your photo
 It’s one of the big 3 social network sites
 You sign up using a email address and all your
activity from Twitter will be sent to that email
address

8. Twitter - tips
 You get a username so choose either your
name or something that identifies you as a
photographer eg @bobphotograper or
@bobphoto or @yourname or @bobphotog
 In your bio put that you are a photographer
and the photography you do and put your
website down where people can buy your
photography
 Start following people and photographers
 Build up relationships

9. Add the icons to your
website or blog

10. Twitter – what to do
 Tweet about where you live
 Tweet about your schedule how you take photos
 When your next photography book comes out
 Tweet your gallery launches
 You can also add # hashtags so use things like
#photographer or #photo so people identify you
as a photographer then if someone searches for
photographers or photos your tweets come
up, #followsa huge community of South Africans
 Retweet RT interesting tweets

11. Twitter - 101
 Tweet pics of your photos using twitpic or
instagram
 Use bit.ly to share websites or links and you
can see who reads them
 Use tools like
tweetdeck, hootsuite, ubersocial, crowdboost
er and marketmetsuite all great to see who
chats to you.

12. Share Your Pics Online

13. Twitter lingo
 #FF – Follow Friday every Friday tell people
about a nice tweep to build them up
 DM – a direct message that you or someone
sends can only be seen by the people who send it
 Tweetup – a great way to meet people from
twitter for coffee and who knows they might
want to buy some of your photography
 The more followers you have the more potential
fans you have, the aim is to build up a tribe
 Nicky Minaj – Every tweet is a lead
 As twitter says – Join the conversation 

14. Useful Tweeps To Follow
 @dlrphotography
 @panascape
 @za5
 @photo_network
 @LATimesPhotos
 @Life
 @NatGeo

15. The Power Of Your Tweet

16. Facebook
 It’s approaching 1 billion users
 The most used soc network site
 So u need to be on it
 Create a personal account
 Create a fan page for your photography business
 Post status updates
 Network like crazy
 Join other photography pages and groups
 Aim is to build up a huge group of fans who will
hopefully buy your photography

17. Facebook - tips
 You can add events
 So you could add gallery launches and send
them to your friends and everyone on facebook
can also see them
 You can have ads which people can see
 Respond to people that chat to you or post
messages to you
 Put up pics of your exhibits
 Put up links to where people can buy your photos
 Promote your fan page on your emails and all
stationery

18. Useful Facebook Pages
 PhotographyTalk
 PhotoComment
 South African Photographers Hub
 No Pages For Your Clubs?
 Let me know if you need any built
 Would be a fantastic networking opportunity
for all of you who are in Photo Clubs

19. Do you have this on your
business card?

20. Linkedin
 More of a business networking site
 Also useful to be on
 Build up a profile
 Join as many photography groups as you can and
network on the groups
 Loads of advice for photographers there and
loads of places where you can tell people about
your photo’s
 Add people and network with big business and
Ad Agencies as well
 You can also add events on it as well

21. Youtube
 3 billion views a day – May 2011
 Build a profile on your page
 Load slideshows of your photography on it
 Insert link to where people can buy it
 Loads of videos there on photoshop and
camera technique

22. If you don’t put it out there
nobody will know about you

23. Email Signature - Wisestamp
 Another valuable tool is all those emails you
use. Add a app called Wisestamp to your
emails and you can add links, images and so
much more all about your photos, your
twitter and facebook pages and so much
more
 See every email you send as a possible photo
sale if someone sees the signature they might
just buy your photo or ask you to do a shoot

24. The Other SM Networks
 Google + - similar to the others worth a look
 Foursquare – allows you to check in at various
venues
 BBM – allows you to communicate with your
clients
 Ubersocial – allows you to use your mobile
phone to tweet and send messages to facebook
 Pinterest – allows you to pin pictures, repin, like
 Flickr – allows you to put up pictures
 Photo Stock Sites – like Shutterstock, iStock

25. Never underestimate the
power of social media

26. The benefits of Social Media
 You can go to your art exhibit
 Or before you go you can tweet that you are
going and also load the event to Facebook
and Linkedin
 If you do that the chances are more and more
people will come by to see it
 Off to the Bot Gardens Exhibit tomorrow my
photos are on display there come by and say
hi Durban – an example of a tweet

27. Instagram
 The benefits of Instagram
 Has many filters to make your images even
better
 Benefits from social sharing on twitter and
facebook and email
 Recently bought by Facebook for $1 billion Us
Dollars

29. Thank you
 My contact details
 You can follow me on Twitter @fredfelton
 Facebook.com/falconscovegiftshop
 Web – falconscovesa.blogspot.com
 Blog – mrmotivatorfredfelton.blogspot.com
 Email – falconscove@gmail.com

30. Questions ? ? ?
 Credits
 Google
 Tinypay
 Apple
 Wikipedia
 Linkedin
 Twitter
 Facebook
 Youtube
 Wisestamp