A companion slide show for the Rule 4081 holistic workshop directed specifically towards artist in their own navigation and development of an online marketing plan. twitter.com/rule4081

1. RULE 4081 (the artist way to online marketing) WALK OUT WITH A PLAN

4. US THEM Connecting the Dots

5. US

10. Four Goals of Marketing 1. Online Presence 2. Online Fanbase Development 3. Online Sales and Opportunity 4. Developing Online Press/Peer Relationships

12. Websites: Breadcrumbs or a Pie A website comes in 2 types with 2 different objectives. A Breadcrumb or Portal site directs the viewer to experience the artist and his/her content found on different sites throughout the web. Each stop leads them further along a trail that always leads to the artist. A Pie or One-stop site keeps the viewer on one site to experience the artist.

14. Pie or One-Stop Shops A Pie or one-stop site is more like a community. The objective is to keep the fan on one site for as long as possible. Again, Each site type shares aspects of the other. A pie site will still aave links to the artists presence on social networks but these links aren’t as prominent as placed on a breadcrumb site. Pro: Can attract endorsements when you can consolidate your fanbase on one site that is under your control. Con: Has to have professionally Designed featured and pages That interatct with fan in an interesting way.

17. If the answer is yes? *Tumblr.com allows people to easily submit content to your blog potentially allowing it to self publish itself. *You can reblog other Tumblrs making it easy to publish on those lazy days. All 3 are free and easy to self-publish.

19. Making sense out of Social Media Madness MUSIC NETWORKS VIDEO/BROADCAST You don’t need to be on every site. Research and develop a plan then find the tools to execute it. Not every site serves your purpose. Appreciate their strengths and weakness; and your own.

20. White Label Social Networking Host and customize a social network for your project or subculture. Creates immediate loyalty and fan investment. Fan generated content. Fans can blog, share pics, videos, Become eachother’s friends and collaborate. This can also substitute for a pie site.

26. FANS ARE PEOPLE NOT NUMBERS

28. The Totality of a Fan As you come to understand your base. Fans are complex and complete people. You may be a musician but your fans may be avid readers or sports fans. Are they a fan of you or that particular song. Discover what interests your fans outside of the arts then try to meet them there.

29. Niche Marketing What is unique about you? Your performance, ideas, politics? Who does your song/film speak to within a different context? Ex. A song about loss could be about love or about breast cancer or war.

30. Moving Up The Fan Ladder Be prolific and create a culture of incentives and rewards for fans to create content and contribute to your community. Get True and Active fans to engage Passive and Potential fans. Once they download your free mp3 or gift then what? Suggest a next step to further involve them. Another breadcrumb method.

31. CHA-CHING! Online Distribution *ok, stupid pic :D But you get the point

34. Digital Distribution The Usual Suspects All 3 can or even should be a staple but some $$ facts.You can only pick one to distribute you to the above outlets. CD Baby: $35 per single or album Reverbnation: $34.95 Tunecore: 9.99 per single distributed to all online stores. Albums on the other hand are .99 cents per track and .99 per store. There is also a 19.98 yearly storage fee. May seem complicated but allows for a lot more flexibility depending on album size.

41. STATS For Sites/Blogs Information for Imagination Sends buzz reports to your email based on keyword searches 1.Top Content 2.Geographic Data 3.Navigation Summary 4. Referring Site 5. Visitor Loyalty and Contribution

45. BREADCRUMB STRATEGY Make Bread from a Crumb Everything is a tool to build something for somebody! Create micro-cultures from 1 song, epk, video Keep it bite-size and easily explainable for word of mouth to work All crumbs lead back home!

47. Pace Your strategy Which idea of the million of ideas we artist have is do able based on time, ability and readiness. Start small so that you can clearly see your mistakes and success. Each strategy or idea builds on the mistakes and success Of the previous one. Your ducks don’t need to be in a row necessarily. Distinguish between readiness and procrastination.

48. HOW TO MANAGE THIS BABY

52. DESKTOP ALTAR A desktop altar does not prescribe or compete with any faith. It is simply a visualization board or visual reminder of what to focus on. I have used many of these to manifest or to bring fruition my goals and ambitions. This of course is optional.

53. Bring Rule 4081 Workshop to your artist community Online Course Registration www.rule4081.eventbrite.com Contact Hanfiah Walidah: hanifah.walidah@gmail.com

54. www.twitter.com/rule4081 RULE 4081 ELSEWHERE ONLINE www.rule4081.wordpress.com Search for: Rule 4081 on Facebook