This ppt. was created using the Social Media Bible by Lon Safko as text. For a course entitled Social Media Marketing at UC Riverside Extension center. Instructor and Social Marketing Coach Cheryl Lawson aka @partyaficionado
Document updated 10/13/2013
Register for this course UCRExtension.com
An overview of foursquare so you can use it effectively for your organization or business. Contact us at info@4sqindy.com for more information, speaking engagements, or consulting services. http://4sqindy.com
Presentation for NEYCC 2016 outlining the psychology of Social Media Marketing for YMCA's, proper usage, supporting apps, and power tips for managing multiple platforms.
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
Evaluasi penyelenggaraan Diklat ini berfungsi untuk memperbaiki dan menambah kualitas penyelenggaraan Diklat Kabupaten Pakpak Bharat ke depannya. Disusun oleh Ika Ariyani, S.Sos NIP.198601082005022003
How does your media product represent particular social groups?vanessaogunbowale
Question 2 of my evaluation- How does your media product represent particular social groups? This powerpoint entails the analysis of social groups featured in my opening sequence.
This ppt. was created using the Social Media Bible by Lon Safko as text. For a course entitled Social Media Marketing at UC Riverside Extension center. Instructor and Social Marketing Coach Cheryl Lawson aka @partyaficionado
Document updated 10/13/2013
Register for this course UCRExtension.com
An overview of foursquare so you can use it effectively for your organization or business. Contact us at info@4sqindy.com for more information, speaking engagements, or consulting services. http://4sqindy.com
Presentation for NEYCC 2016 outlining the psychology of Social Media Marketing for YMCA's, proper usage, supporting apps, and power tips for managing multiple platforms.
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
Evaluasi penyelenggaraan Diklat ini berfungsi untuk memperbaiki dan menambah kualitas penyelenggaraan Diklat Kabupaten Pakpak Bharat ke depannya. Disusun oleh Ika Ariyani, S.Sos NIP.198601082005022003
How does your media product represent particular social groups?vanessaogunbowale
Question 2 of my evaluation- How does your media product represent particular social groups? This powerpoint entails the analysis of social groups featured in my opening sequence.
Untuk mewujudkan lembaga Diklat yang profesional, diperlukan upaya-upaya yang harus dikerjakan demi pengembangan SDM Aparatur Sipil Negara yang berkualitas. Disusun oleh Ika Ariyani Nahampun NIP.198601082005022003
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Want to better understand how to use Instagram, Twitter, Facebook, Google+, LinkedIn, and YouTube for your business? Review these quick tips to simplify and maximize your social media platforms.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. WHAT IS ENGAGEMENT?
“The act of engaging or the state of being
engaged.”
“...engagement is more than just a channel. It’s a
dialogue; it’s the ability to choose how and when
to engage; it’s the value each channel represents;
it’s whether or not expectations were met.”
”the ability to reach out to and get response from
a company (as a consumer) or an audience (as a
company)”
3. PERHAPS THIS IS BETTER...
Engagement is a conversation that is
authentic and relationship-oriented. It
is more than just dialogue, as it creates
a forum for multiple voices.
Critical to engagement is that it be free
of hidden agenda - like any good
relationship - it needs to be honest.
– Jeff Ramson
4. WHAT ARE YOUR CHALLENGES?
– Too much noise
• Your posts are only being seen by a tiny portion of
your audience
– Too short a lifespan
• Posts on social media have a VERY short shelf-
life
– Too little attention
• Your audience want a quick information burst or
entertainment on demand
6. FACEBOOK
1 billion members. Most of your potential and
current customers are here.
– Publicly admits that only
around 16% (down to as
little as 5%) of your fans
will see your content
– Their Edgerank
algorithm hides and
shows post at “random”
– More than 50% of all
reach occurs in the first Socialbakers – November 2012
30 minutes after a post
7. STAGGERING...
In comparison, email sees 23.6% of all opens within the first hour after a send
8. IS FACEBOOK DELIBERATELY HIDING
POSTS?
Edgerank Algorithm (our version)
– Ranks posts based on your propensity to engage
– The more friends you have and pages you follow,
the less of each you will see, except...
– The more you interact with a page (or friend), the
more likely you are to see their posts
– When you first Like a page, you will see more
posts. If you don't interact with them, you'll start
to see less and less
10. THE KICKER
Facebook runs continuous tests from the moment
you post. Changes happen in minutes!
If the first few people receiving the post fail to engage,
subsequent people may not see the post at all
If the first few people report it as spam, it may impact
those who haven't logged in yet
EdgeRank =
(Affinity with page + Weight of post – Spam score)
Days since last engagement
12. TWITTER
Over 500 million users (140m active) is nothing to
sneeze at
– Twitter won't filter your
content, but...
– Only 36% of tweets are
considered “worth
reading” (HBR May'12)
– Only 1% of people who
follow you will see your
tweet Brands tweet too much during the week and too little
over weekends
22. TWITTER
How are leading retailers using Twitter?
Zappos' Twitter feed is run by their CEO, Tony
Hsieh
Best Buy has a feed for their @GeekSquad
where you can ask for technical support (24/7)
Target and Home Depot have dedicated feeds for
daily deals - @TargetDailyDeal and
@HomeDepotDeals
Nike have several feeds for specialist
communities like @NikeStore (shopping),
@NikeGolf and @NikeFootball
30. SocialGraphics
Here's what we can tell you
– How your audience is growing
– How engaged your audience currently is
– How large your potential audience is